Hurray, Black Friday and Cyber Monday are around the corner. It is that time of the year that provides ample opportunities for online retailers to build brand awareness and increase sales. Arguably, the worlds’ famous shopping event, Black Friday 2021 promises to maximize profits for small businesses. To help you compete with medium and large business owners, we have put together seven juicy Black Friday marketing tips. With our Black Friday marketing strategies, be sure to boost sales during the shopping season.
This year’s Black Friday promises to be wow. Analysts predict that small businesses and eCommerce businesses of any magnitude are to expect around a 108% revenue surge over Black Friday and Cyber Monday sales. To be a part of the players during the shopping season, you need to implement the best Black Friday marketing campaigns. The following proven Black Friday marketing ideas were based on recent shifts and trends in consumer behavior. This guide will help retailers throughout the world to increase customer engagement, order rate, conversion rate, and revenue margin this season.
What Black Friday Means
Black Friday is a period where stores offer huge discounts and savings on their products. Over the years, consumers have become accustomed to this season that in 2000, Black Friday was designated the largest shopping day of the year. It falls on the 1st Friday following Thanksgiving and the Monday “Cyber Monday” proceeding is another addition to the holiday calendar. This year’s Black Friday falls on the 26th of November, 2021. Are you ready for Black Friday 2021?
Top Seven Juicy Tips For Black Friday Marketing
To help you prepare for Black Friday 2021, check out these seven marketing Black Friday strategies.
1. Embed relevant keywords
Marketing plays an integral role in eCommerce but your approach will determine its effectiveness. While you prepare content [articles, images, videos, etc.] for 2021 Black Friday, make sure you embed relevant keywords. From article titles to product titles, product descriptions to image titles, meta tags, and so on, using relevant Black Friday keywords will help to increase your SEO. Take your time to research past Black Friday keywords such as “Black Friday sales”, “Black Friday 2021”, “Black Friday Cyber Monday”, and also focus on long-tail keywords to increase your chances of appearing on search engines. Free tools like Google Trends and Google Keyword Planner can help you research-rich and convert Black Friday keywords and also track the success of your Black Friday marketing strategy.
2. Pop-ups rock!
Sometimes shoppers, for reasons best known to them, may not make a purchase immediately they visit your site. This has led to an increasing number of abandoned carts in eCommerce as shoppers tend to compare deals on different sites. What should be done? Win back shoppers’ affection via pop-ups. Pop-ups are a powerful tool in eCommerce that can woo customers into purchasing before leaving your site. The beauty of pop-ups is their high conversion rate. Who wouldn’t consider placing an order when a mouthwatering deal pops up with a gift attached to it? The ideal pop-up strategy to command success in your Black Friday marketing strategy is to encourage visitors to drop their email addresses. During Black Friday, a large percentage of your web traffic are first-time users. It only makes sense to collect their email addresses and send customized Black Friday season sales emails to them. Targeting them will increase conversion and reduce abandoned carts. Customizing pop-ups doesn’t have to be difficult; you can schedule pop-ups for different purposes but make sure you communicate the message to your audience at the right time.
3. Optimize your website and landing pages
First impression lasts long. One of the best Black Friday marketing campaigns is to prepare your website for increased traffic. We’ve said several times that traffic increases during this holiday season. If your website is slow to load, shoppers will quickly look for an alternative site to shop. This way, you will be losing potential customers and revenues. But, if you can optimize your website and landing pages, you will conveniently enjoy a 32% average conversion rate. To optimize your website, you must increase your:
- website bandwidth
- storage
- memory
- processing power
This tip is always recommended whether it’s Black Friday, Cyber Monday, or not.
4. Make your sale memorable
Ask yourself this question: what unique service can I offer to make my online store unique? While Black Friday boasts huge traffic, the competition is fierce. This is because every brand will be looking to fight over shoppers’ attention. How can your store stand out or how can you make your sale memorable? I’m not talking about express delivery or as low as 50% discount, I mean:
- glossy Black Friday reminder email
- attractive gift guide
- captivating hourly deals, and so on.
Standing out and offering something different can make your eCommerce site memorable on Black Friday 2021. Look at what your competitors are not doing and implement in and out of Black Friday through Cyber Monday – this can lead to a sales explosion.
5. Using the “Element of Surprise”
When used right, surprises can be a powerful Black Friday marketing tool. The usual norm during Black Friday is to display the percent off of products, gift guides, and gift codes via email marketing. Well, these works, however, you can standout by using the element of surprises. For example, instead of telling the percent off on the email subject line, it can be hidden – a decision that will encourage more prospects to open the email and visit your site. Another element of surprise could be concealing gift codes until subscribers get to the checkout page before they can see the surprise gift. If the gift code is enticing enough, they will surely make a purchase.
6. Increase conversion by using “Social Proof” and “Urgent Messaging”
Consumers trust other buyer’s decisions more than their instincts. Nothing motivates a desperate shopper more than the opinion of previous buyers. Hence, leveraging urgent messaging and social proof in your Black Friday affiliate marketing strategy will steer shoppers to checkout.
7. Send personalized Black Friday advertising emails
If all things go south, you can never go wrong with email marketing. Setting up Black Friday email marketing campaigns will help you target both customers and prospective buyers. Using the insight you collected from people who visited your store, you can send personalized messages other than a general newsletter without promotional elements. Personalized emails can increase the conversion rate by 20% during Black Friday and Cyber Monday.
Bonus Tip: Enjoy Black Friday 2021 With SaleYee Dropshipping
Many e-tailers make huge profits during the holiday season without owing an inventory. How? Dropshipping. The dropshipping business model allows retailers to sell without buying inventory, owning/renting a warehouse, or shipping orders. Once you can create an online store and find the right products, you can choose from a list of dropship suppliers to partner with. Selecting suppliers is very important for any retailer because it has to do with product quality, warehouse location, delivery time, shipping fee, MOQ, price margin, etc. Out of the abundance of dropship suppliers out there, we’ve found the SaleYee dropship platform reliable and trustworthy. What is SaleYee? SaleYee is a reputable dropship wholesale supplier in the dropshipping business. You can get the best Black Friday and Cyber Monday deals from high-quality products with large profit margins including beauty, computer accessories, clothing, footwear, jewelry, musical instruments, electronics, toys, etc. You can participate in SaleYee’s Black Friday events to enjoy the ultimate sale, voucher rewards, cashback and more best offers of the year. Using this platform is completely free; you don’t have to pay a dime to access their list of dropshippers. Here are a few things you must know about SaleYee:
- best-selling products from 30,000 profitable SKUs with high-profit margins
- huge discounts on virtually every product
- free + fast shipping thanks to local warehouses in China and the United States
- fast customer support
- connects seamlessly with Shopify, Wish, eBay, Walmart, and Amazon stores
- free to sign up – no listing fee; no monthly subscription fee
Conclusion
Whether you’re looking for proven Black Friday affiliate marketing ideas or new strategies that can lead to sales explosion during Black Friday or Cyber Monday, you can apply the aforementioned tips. While doing so, make sure to promote popular items in your store and trigger urgency and scarcity with your Black Friday marketing. To your success!
