Black Friday is the biggest sale event of the year. People line up for hours outside physical stores and keep checking online platforms for the best deals. The retail industry makes a remarkable revenue during this time. As an online seller, you also need to prepare for Black Friday ads.
This is because the right marketing strategy can take your sales to the next level. Here is your complete guide to Black Friday ad planning to make the most of this sale.
Importance of Ad Planning for Black Friday
We live in a competitive and fast-paced world. You need to be ten steps ahead of the curve if you want to stay successful in the long run. This means adapting to changes in the market and reviewing your strategies.
Successful marketing is one of the foundations of a successful business. Utilize Black Friday ads to increase the traffic of your website and make your business more visible to people.
To increase this traffic and sales you need to do your ad planning right. Let’s look into this further.
How to Do Black Friday Ad Planning
Here are the steps you can take to make the most of your Black Friday ads:
#1. Do Your Research
Always look at previous market data and trends. It will help you make accurate predictions about what strategies to employ this year. Apart from that, it is important to review your own previous Black Friday ad data.
Check how much you have spent and what was the return on investment (ROI). This will help you analyze the gaps you need to fill to have an even more successful campaign this year.
Here is some data you can use to measure your performance and plan better:
- Number of impressions or clicks you received
- Conversion rate
- Strengths and weaknesses of the campaign
- Ways to optimize so you can outperform the previous year
- Average CTR for that campaign
This data will help you decide the deals and promotions you want to offer to your consumers to have an even more successful sale this year.
#2. Plan Your Sale
Now that you have done your research, it is time to plan your sale. This means you need to come up with the right products to sell on your platform. This means choosing the right platform so you don’t run into inventory problems either.
The best model to use for this is dropshipping as you will be able to deliver to your customers hassle-free without the cost of storing inventory.
Here are some of the key details you need to figure out to make the most out of your Black Friday ads:
- Products you will sell
- The normal price
- The sale price
- Start and end date of your sale
- What type of sale you will have
- The promotion channels you will utilize
If you are using a dropshipping supplier then you need to find out what is available on their platform so you can make the right decision.
#3. Plan Your Budget
How much are you willing to spend on your Black Friday ads? This decision should be made after looking at your financial capital and reviewing the previous year's data. If you want to run a low-cost campaign then social media is the best platform to utilize.
However, if you have a larger budget then you can prepare a much wider campaign and make the most of your ads. See conversion rates and decide what channel and method will give you the highest ROI.
#4. Decide Your Advertising Platforms
An advertising platform can make or break your Black Friday ad campaign. This is why it is important to choose the right one if you want your campaign to be successful. You can advertise on social media, run email campaigns, run a PPC campaign, and much more.
The platform you choose should consider your business model and your budget. However, the platforms mentioned are low-cost methods that can easily help you run a successful campaign.
You can also utilize the drop shipping platform you want to sell through as they also have their own marketing strategies that will ensure your product is visible to consumers.
#5. Use This Ad Campaign to Build a Foundation with Your Customers
Your efforts to make your consumers happy should continue even after Black Friday. This way you will earn their loyalty as they will trust you more. People want businesses to value them and provide them an unmatched experience.
So, just because the sale is over it doesn't mean that your efforts should be discontinued as well. You should continue to come up with even more successful campaigns to maximize your sales throughout the year.
Dropshipping Platform for Black Friday Sales
Dropshipping is not one of the most used e-commerce business models. This is because it allows people to make a profit while not dealing with any inventory or storage costs. It is a low-cost model that is profitable as it has a high ROI.
This is why if you plan on having the best Black Friday ad campaign then you can utilize a dropshipping supplier for this. SaleYee.com is one of the leading dropshipping suppliers out there.
They will ensure all your Black Friday items are delivered to the customer efficiently and without you incurring any additional cost. They also have a list of the most profitable products that will take your Black Friday sale to the next level.
Don’t believe us? See for yourself and then make an informed decision as to what you need to do. Online sellers using this dropshipping platform have never been disappointed.
Join SaleYee Dropshipping Platform Now to enjoy blow out sale!
Final Words
You should start planning your Black Friday ads now. Follow this guide to get a jumpstart on things and stay ahead of the curve so you can grow your Black Friday sales successfully.
The best way to grow them is to utilize SaleYee.com as your trusted and loyal dropshipping supplier. They will completely change the way you have been conducting Black Friday sales online.
