Amazon Black Friday and Cyber Monday are too good to be missed. Both big shopping events are a wonderful opportunity that every online merchant should participate in. During this season, shoppers pounce on hot-selling products, including TVs, LED lightings, toys, games, beauty products, speakers, etc. Statistics show that Amazon records over $9 billion in sales during this holiday shopping season. If you have not gotten ready, this article will highlight effective tips that will help you prepare for Amazon Black Friday ad.
Black Friday and Cyber Monday are two of the world’s largest shopping yearly events. Online retailers get to dropship products from different categories at discounted rates. Amazon Black Friday starts on Nov. 1 usually after Thanksgiving. It is then followed by Cyber Monday as shoppers all over the world eagerly anticipate enticing deals. Online merchants look forward to Amazon Black Friday Cyber Monday deals as it provides a massive opportunity for them to attract new customers, increase sales, and make more money. Unfortunately, only a few retailers are getting ready for the holiday season.
You may have not been planning effectively for the 2020 Amazon Black Friday but there is still time to do one or two things. So how can you get your store ready for the biggest shopping event of the year? Below are tips for getting ready for Amazon Black Friday.
10 Tips for Growing Sales on Amazon Black Friday
1. Prepare ahead
Adequate planning is an essential ingredient for a successful Black Friday event. Not just for Amazon Black Friday ad, but also for anything that you want to achieve in life. Planning helps you stay two or more steps ahead of your competition. It also helps you predict and solve potential challenges for the upcoming event. In the process of planning, figure out what items you want to sell, the profit margin for each item, your target audience, your overall goal, etc. After deciding on these, try to come up with a working strategy that will help you to achieve your set goals for this season.
2. Prepare for a busier Cyber Monday
Unsurprisingly, Amazon Black Friday deals will be followed by Cyber Monday. Shoppers are eagerly anticipating the event that follows suit, and so should you. Will your inventory last up till Cyber Monday? Can you handle an uptick in customer service inquiries? Can you ship every order on time to your customers? The sooner you plan for the busy shopping week, the more time you will have to communicate your offers to your audience.
3. Know your audience
When planning for Cyber Monday Black Friday deals Amazon, there is a need to know exactly who would be interested in your products. There are several ways to know who your audience is. You can either install the Facebook tracking pixel on your store or check out your competitors’ social media accounts to figure out the type of audience they are interacting with. When you successfully figure out who your audience is, you will save time and money in your marketing campaigns.
4. Test and ensure your website is ready
If you are hoping to get more sales during Amazon Black Friday, then you should also expect a significant surge in web traffic. Not preparing your store can lead to a whole lot of damages including loss of customers, increased abandoned carts, and the list goes on. These are the worst thing that can happen after you have invested in attracting a ton of traffic to your store. From page load speed to website navigation, security, etc., test your store with tools like K6 Cloud to ensure that your servers can handle a lot of validations, huge spikes in sessions and sales, data processing, and other functionalities for events like Black Friday Cyber Monday Deals Amazon.
5. Scheduling
Use a content calendar to schedule activities throughout Amazon Cyber Monday Black Friday deals. Set up a schedule for email and social communication including:
· Social posts
· Promotional emails – teasers and reminder emails
Assign a team for this task and know what tasks will be scheduled automatically and what will be implemented manually.
6. Carry your audience along
Hinting on deals encourages customers more than to keep them a secret. Let your audience know what they will be spending on so they can prepare their wallet. You can achieve this by encouraging customers to sign up for deals (without mentioning those deals), encourage with listing some weeks before Black Friday, and you can run a pre-sale (at a lower discount) to engage affiliates.
7. Know what your competitors are doing
Don’t get carried away! As you are getting ready for Amazon Black Friday Cyber Monday, your competitors are preparing too. Pay attention to your competition’s marketing strategies, learn from them, and use them to create yours. You also want to keep tabs on their social media accounts to see what they are doing and also track their activities using Google Alerts.
8. Don’t ignore pandemic product trends
The world experienced the brutality of COVID-19 as a result, there is a surge in demand for pandemic products. If you have been studying product trends, you’d see that pandemic-related products sold more than any other product this year. It will be wise the following best-seller products categories:
· Indoor and outdoor furniture
· Leisurewear
· Home office equipment and accessories
· Board games and puzzles
· Self-care and beauty products
· Exercise equipment
And you can source the pandemic products on the SaleYee dropshipping platform, a reliable dropshipping supplier that provides great discounts on Black Friday.
9. Convey trust and security
From experience, most Amazon deals Black Friday Cyber Monday shoppers are one-time customers. A large majority aren’t going to be loyal to your brand. To win their hearts, you should treat them with assurance. One of the ways to convey trust is by showing them social proof regarding the trustworthiness of your brand. Let them see your returns policy, delivery service, and customer care service too. On your website, have a section for contact details (including functioning emails and phone numbers), privacy policy, staff portfolios, testimonials, and company history, staff portfolios. This way, you are gradually winning them over.
10. Promoting your Black Friday and Cyber Monday deals
Promoting your Amazon Black Friday deals is very crucial to your success. Before delving into the best Cyber Monday Black Friday deals Amazon tips for promoting your products, your store should be fully functional, you should already know who your audience is, you should know what you want to sell, and your discounts should be in place. From our experience, the following marketing strategies work best.
· Email marketing – announce your sales email, abandoned carts email, last-chance sales email
· Free social media – frequently posting relevant content, using short- and long-tail keywords
· Paid Facebook advertising – designing ads, retargeting traffic
Grow Black Friday Sales with SaleYee Dropshipping Platform
Are you looking to grow sales on Black Friday? SaleYee dropshipping platform provides dropshipping service for merchants with exclusive Amazon Cyber Monday Black Friday deals. SaleYee.com is a third-party platform that provides product discounts and fast delivery service for sellers. The following are products recommended: kids’ toys, 4K TVs, garden, furniture, office equipment, Men and women fashion, jewelry, accessories, etc. SaleYee.com allows online merchants the flexibility of shipping free and fast delivery to any destination in the world. With over 630,000 sq.m. warehouses all over the world, the SaleYee platform is dedicated to making this years’ Amazon Cyber Monday deals Amazon beneficial to sellers, boosting the credibility and reputation of your dropshipping business.
Conclusion
There you have it, we’ve outlined everything you need to get ready for Amazon Black Friday Cyber Monday deals 2020. It is now left for you to be creative and create a marketing strategy that will help you succeed in this year’s edition of Cyber Monday Black Friday deals Amazon.
