Amazon is a popular online marketplace built on trust and a world-class customer experience. Over the years, they have worked earnestly to maintain that customer-business trust using technology and other innovative inventions. Amazon sellers know this, and the more reason they work to maintain trust with buyers. 57% of sellers say that getting reviews on Amazon is a challenge. Consequently, we are writing this article to provide helpful tips on how to get and maintain good Amazon seller feedback in 2022.
What is Amazon Seller Feedback?
Amazon seller feedback is a critical influencer in consumer decision-making and sellers value products with the most stars.
Amazon seller feedback is a scale of 1-5 stars that buyers use to rate sellers’ performance. This seller feedback Amazon considers a seller’s approach to customer service, shipping, and overall experience of buying from your store. Each buyer has 90 days (after their purchase) to submit feedback.
Your overall rating is calculated as an average of recent feedback. This rating is available to the general public to help them decide whether or not to buy from your store. As a competitive marketplace, seller feedback Amazon is essential to ward off the competition.
What’s the difference between Amazon Product Reviews and Seller Feedback?
Amazon product review is quite different from seller feedback, and we will explain both terms in this section. Please take note of these differences, as you will find it helpful when managing Amazon feedback.
Amazon product reviews related to the items you are selling and shipping on Amazon. It specifies your inventory which can only be rated once per product (except the older review gets deleted). Amazon product reviews are unrelated to seller performance and shipping. They are a great tool to provide social proof for prospective customers.
Amazon seller feedback is a customer’s rating, highlighting their experience after buying from you. Customers can leave feedback as often as they choose to buy from you.
A customer considers the following before they leave Amazon seller feedback:
- Product Quality
- Shipping time
- Returns & refunds
- Customer service, to name a few.
As a seller, asking your buyers to leave Amazon seller feedback is essential as it affects how likely you are to win the Amazon Buy Box for any product you sell.
NOTE: Accumulating positive Amazon seller feedback and Amazon product reviews will add value and credibility to your business.
How to keep high-rating seller feedback
Now that you know what Amazon seller feedback is check out how to do seller feedback on Amazon.
1. Manage Shoppers’ expectations (product images, listings, and descriptions)
Selling quality products is crucial to your success as an Amazon seller. I recommend you use a reputable dropshipping supplier that offers professional services and has an indepth understanding of eCommerce. For example, the SaleYee platform offers over 30k profitable SKUs and seamless integration from various platforms, such as eBay, Amazon, Wish, Shopify, Walmart, and so on. But, while this is important, sellers should avoid overpromising the quality of their products. In this case, you need to be honest and transparent.
Highlight ONLY what the product can do and, perhaps, specify its limitations.
For example, if you sell a kids’ helicopter with two blades, don’t go ahead displaying a helicopter with four blades. That is a dishonest product review. Writing transparent and honest product specifications can save you tons of negative reviews. You also want to ensure your images are clear to avoid customers’ misconceptions about the product. Managing customers’ expectations will greatly reduce frustration, mitigate negative reviews, and increase positive seller feedback on Amazon.
2. Ask politely using Amazon’s messaging service or Amazon’s “Request a Review” button
Are you wondering how to give seller feedback on Amazon? Ask for feedback politely. You can use Amazon’s messaging service to request your sellers’ feedback once an order has been completed. Or, you could use Amazon’s “Request a Review” button to request customer reviews manually. This button is a powerful feature that can increase your chances of receiving Amazon reviews.
NB: Amazon Request a Review button is accessible in Seller Central within 4 to 30 days of purchase.
3. Enrol your product in the Amazon Vine Program
Amazon’s Vine Program is another excellent way to receive reviews on Amazon. Here’s how it works. The Vine Program is available to sellers who have Amazon brand-registered products. In the Vine program, a seller submits 30 units of inventory for Vine reviewers to test the product. After testing, they will leave a review. Take this as an incentivizing review program from reviewers vetted by Amazon.
4. Create a product insert
A product insert is a card or small piece of paper embedded within the product packaging before shipping. Inserts are a powerful tool for requesting reviews on Amazon. Customers will immediately see your note (asking them to review the products) when they unbox it.
NB: Make sure your product insert complies with Amazon’s policy. If Amazon detects any foul play, they will take action.
5. Automate Returns & Refunds
Customers are safe knowing a brand offers returns and refunds before opening their wallets. While Amazon is constantly working to make returns & refunds easy for its customers, it expects sellers to follow suit. If you want to maintain a high Amazon seller feedback, then an easy returns & refunds policy is recommended. Make sure it aligns with Amazon’s policy as they aim to maintain a healthy buying/selling environment.
6. Use third-party automated email responders
In addition to Amazon’s “Request a Review” button, you can consider using third-party automated email responders. Please take note that Amazon frowns at persuasive emails requesting sellers to submit positive reviews or submit their credit cards or gift cards.
7. Avoid late shipping
Are you among those buyers asking how to leave seller feedback on Amazon? Well, here is an answer: ship items on time. Late shipment is a major recipe for negative feedback. If you want customers to leave good feedback, then offer early deliveries. Sellers on the web of late shipping should upgrade shipping methods and source reputable dropshipping suppliers to mitigate the issue. Fortunately, the SaleYee platform offers fast delivery, thanks to 650,000+ sq.m. local warehouses.
CONCLUSION
Hopefully, the information has revealed how to leave seller feedback on Amazon. Remember that higher seller feedback is essential to your eCommerce business. Amazon seller feedback is an excellent tool to attracting more potential buyers to your store. Ultimately, provide good customer service, fast delivery, and quality products to reduce negative feedback and increase/maintain positive Amazon seller feedback.
