Black Friday is around the corner, hurray! It is that time of the year that online merchants and shoppers look forward to it. A lot of shoppers are eagerly anticipating this yearly event as it provides them with the opportunity to grab mouthwatering offers, Amazon Black Friday TV deals, 50% price splash, flash sales, etc. As an online retailer, Amazon's Black Friday sale is a year-time opportunity to drive more traffic and increase your sales. In this article, you will learn 10 Amazon Black Friday sale marketing techniques that will help you to make more money online.
In case you are wondering what Black Friday is? Black Friday is the world’s biggest shopping event of the year. It is the season when shoppers get mind-blowing deals and retailers make more money selling gifts, TVs, headphones, musical instruments, toys, blankets, etc. at hot/enticing prices. Another common question is when does Amazon Black Friday start? This year, Amazon Black Friday sale starts on November 1. Unlike in previous years, Black Friday 2020 will be a week-long event and many shoppers all over the world are compiling their holiday shopping lists.
Black Friday deals Amazon is as important to online merchants as it is to shoppers. According to a report by SaleCycle regarding the previous Black Friday, the 2019 Black Friday online sale was $1.2 billion higher than the amount recorded in 2018 ($6.2 billion). This means that more people are becoming aware of this epic event. During Black Friday, everybody wins. Sellers get mouthwatering deals that help them to save more. For instance, if the price of a sweater were to cost $52 on a norm, a Black Friday deal may gift you that same sweater for as low as $12. Online merchants can get a share of the billions of dollars worth of items that will be sold during this prosperous holiday season.
So, how do you grow your Amazon Black Friday Deals? We have summed up the ten marketing techniques to promote your Black Friday Sales.
Marketing Techniques to Promote Your Black Friday Sales
1. Early planning and working towards achieving them
For an event that takes place once a year, early preparation matters. Many businesses fail to plan their Amazon Black Friday sales until a few days before the event. This is wrong! Adequate planning on every angle is the major way to outsell your competitors. Planning for Black Friday deals at Amazon is mainly about asking the right questions.
a. What exactly do I want to achieve in 2020 Amazon Black Friday? More sales, higher conversion, more traffic?
b. How much daily revenue do I need to achieve the above goal?
c. How much daily traffic do I need to achieve the above goal?
d. What is my profit margin for each product and order?
e. What are my traffic sources? Social media, blogs, social influencers, Amazon advertising?
f. How much am I going to be spending on advertising?
Answering the above questions genuinely will help you set a plan with realistic goals.
2. Offer freebies with every purchase
Shoppers love freebies. Offering gifts with every purchase is an easy way to grow your Amazon Black Friday Sales. With SaleYee.com, you will find tons of gifts under $2.00 that you can offer to every customer who orders during the Black Friday period. Most items that work best have free or cheap shipping, e.g. free earrings, bracelets, sponges, detergent, etc. Just make sure the gift supplements what they order for. For example, in men’s fashion, you can gift cufflinks. If you sell beauty products for women, you can give away earrings.
3. Hashtags work wonders!
When promoting your Amazon Black Friday deal, you should use hashtags such as #blackfriday #sale #blackfridaysale #blackfridaydeals #cybermonday on the best Amazon Black Friday deals, product pages, and even on social media. If your store focuses on a targeted audience, then you may include hashtags that work particularly for each product and niche.
4. Choose to offer a deal every hour
Shoppers are eager to see the next deal they can spend their money on; so, keep them anticipating a deal every hour. The hourly deal keeps your customers coming back. It covers several Amazon prime Black Friday deals at once and even encourages spending. The trick is to offer a higher discount on your hourly deals. For example, if you offer 45% off your offerings, then you could offer 55% on your DEAL OF THE HOUR.
5. Create a gift guide
Gift guides highlight your deals for customers, especially first-timers to get a sense of direction on what gift ideas they can buy for their friends and family. You can curate a collection on your store or create a blog post on “25 Gifts for Crossfit Lovers”. Use Google Keyword Planner to discover related keywords so you can add them to your product tags, title, and description. This increases your product page ranking. Featuring your gift guides on your homepage increases its visibility, a great way to get more traffic. You can also share your gift guide on social media or as a blog post to increase conversion and boost sales.
Other Amazon Black Friday marketing techniques may include:
- Offer a VIP discount
- Offer a discount via gamification – adding scratch cards to entice customers
- Create a promotional content calendar
- Design printable gift cards
Black Friday deals Cyber Monday Amazon continues
it doesn’t end on Black Friday, extend yours until Cyber Monday to attract more customers and generate more sales.
Get Amazing Black Friday Sales with SaleYee Dropshipping Platform
If you are an online retailer looking for the best deals for Amazon Black Friday and Cyber Monday, then SaleYee is your best bet. Online merchants who use SaleYee.com enjoy the best Amazon Cyber Monday and Black Friday deals. SaleYee.com is a third-party dropshipping platform that provides amazing deals for online retailers. Online merchants can take advantage of the upcoming Amazon Black Friday Cyber Monday deals and dropship discounted products from various categories. From home decor, kitchenware, LED lighting, televisions, gadgets, and pandemic products, there are a lot of mouthwatering offers waiting for you. Be sure to satisfy your customers with 24-hour delivery depending on their location. This way, you boost the credibility and reputation of your dropshipping business.
Conclusion
While you are excited about Amazon com Black Friday, also remember to plan for profit this Cyber Monday. Both events are great opportunities to drive traffic, get more sales, and make more money. Implement the Black Friday deals Amazon strategies that work well for your business to ensure record success. Happy selling!
