Black Friday vs Cyber Monday (A Seller's Guide to Marketing)

If you don't have any marketing plans for facing this holiday shopping season, you can start doing it now. No matter what business you have, you can take advantage of the events of Black Friday and Cyber Monday. Both events are very popular among many customers from all around the world. They are looking for the best deals for buying any of their favorite products or services from their favorite stores. In this guide, we are going to discuss the difference between Black Friday vs Cyber Monday, so you can take advantage of boosting your marketing campaign in your company.

The Importance of Black Friday and Cyber Monday

Black Friday and Cyber Monday are very useful to help you boost your sales in your business. According to the Cyber Monday and Black Friday statistics 2019, you will find a significant amount of buyers who spend their money on buying any products or services from their favorite stores. According to NRF, more than 93 million people shopped online during Black Friday, and also 83 million people shopped online during Cyber Monday. It can be a perfect opportunity for you who want to improve your sales significantly.

You also need to check the Black Friday statistics for finding some popular product categories during this event. On Black Friday 2019, many people were looking for any deals on some categories, such as clothing, home goods, home appliances, tablets, laptops, TVs, smart home gadgets, tech accessories, toys, and also travels. You can optimize your products in your business by selling any of those popular products during Black Friday or Cyber Monday, so you can increase your sales in your company significantly.

Difference between Black Friday and Cyber Monday

Before you start preparing your strategies for facing these events, you also need to know some differences in the Black Friday vs Cyber Monday statistics. There are some important things that you need to know about both events. By knowing all of these details, you will be able to optimize your strategies for boosting your sales in your company.

Black Friday

Millions of people believe that Black Friday is the best time for them for starting their Christmas shopping for this upcoming holiday season. Black Friday happens on the Friday after the Thanksgiving event. It is one of the most popular shopping days in the United States. This event usually occurs between November 23rd and 29th. In 2020, this Black Friday event will fall on November 27th.

The term Black Friday originated in Philadelphia city. In the 1960s, police griped and complained about the congested streets which were clogged with pedestrians and motorists. Many people came to their favorite stores for hunting any deals during this Black Friday event. “Black” refers to the stores which can move from the “red” to the “black” color in terms of accounting. Red ink could indicate a loss, while black could indicate a profit. Black Friday is claimed to be the best period for many business owners who want to increase their profits significantly.

Cyber Monday

It is an e-Commerce term that refers to the Monday after Thanksgiving weekend. This event is considered the second-biggest shopping event in the United States today. The term Cyber Monday was initiated by Shop.org in 2005. It was created to encourage people to start shopping online. The total amount of Black Friday vs Cyber Monday sales is increasing from time to time. Last year in 2019, Cyber Monday sales reached more than $9 billion in sales.

Many stores participate in this Cyber Monday event every year. The biggest participants of Cyber Monday include Walmart, Amazon, Target, Best Buy, Macy's, and also J.C Penney. The popularity of Cyber Monday spreads out to many different countries in the world. You will see that many website owners offer a lot of interesting deals for their customers during this Cyber Monday event.

What are some differences between Black Friday and Cyber Monday?

Promotion Methods and Strategies

Black Friday is associated with the big-ticket items which people usually buy once every year. Anything that can be bought for a gift will likely to have discounts on Cyber Monday. You can follow the trend of boosting your sales in your marketing department. Some popular categories for Black Friday are computers, televisions, and home appliances. If you want to sell any of your products during Cyber Monday, you can sell some modern technological appliances or electronics. When you check the Cyber Monday vs Black Friday deals last year, you can find out that most Cyber Monday shoppers were excited about buying smart home accessories.

Preparations for Black Friday and Cyber Monday to grow sales

a. Create a clear marketing plan

You need to get ready with those events, so you can grow sales in your company. First, you can write down every detail about your marketing plan, for example, products, regular price, sale price, sale period, type of sale (coupon, flash sale, discount, etc), promotion channels (social media platforms, email, etc), discount code for your website, etc. Don't forget to prepare the whole strategies by the end of the year. You can prepare some deals from Black Friday, Cyber Monday, and Christmas. Then, you can compare between the after Christmas sales vs Black Friday vs Cyber Monday, so you can find the best events which are suitable for your market.

b. Use social proof

More than 70 percent of online shoppers usually check out any product reviews before they decide to buy anything from any websites. You can use a tool, like TrustPulse for creating an eye-catching social proof notification. This notification will show the latest registrations, purchases, signups, and any other verified site activities. These notifications will work very well in increasing your conversion rate on your website.

c. Find the right supplier for your store

This is another important step that you need to do, especially if you want to sell a lot of interesting affordable products for your customers. Although you don't have any items to sell during Black Friday or Cyber Monday, you can still participate by doing a dropshipping business. You can choose a good supplier for your store, for example, SaleYee dropshipping platform. If you are looking for a good dropshipping supplier, you can choose this website for helping you make profits and save costs significantly.

his company is very well-known for its advanced supply chain resources. You will get access to more than 30,000 profitable SKUs by drop shipping any items from this store. It offers fast and free delivery to your customers. Once you get any orders from your customers, you can buy those products from SaleYee. This company will send the items to your customers directly via its fast delivery service. All products are guaranteed to make your customers happy. You can join its free membership today, so you can get access to big discounts offered by SaleYee.com.

d. Schedule your social media marketing and email

When you want to use email or social media marketing for promoting any of your products, you need to schedule your campaign in advance. Your calendar can be used to schedule a series of emails, social media posts, sale events, etc. It is a good idea for you to schedule all of your discounts from the Black Friday event until Christmas. A clear schedule will help you differentiate any deals for the Cyber Monday vs Black Friday vs Christmas sale.

e. Always analyze the result every year

Don't forget to analyze the result that you get during this holiday season. You can compare the result from After-Christmas sales vs Black Friday sales vs Cyber Monday sales. By knowing this result, you can find out the best way for optimizing your marketing campaign in your business next year.

Conclusion

After you learn about Black Friday vs Cyber Monday, it can be the best time for you to optimize your store during those two events today. Black Friday and Cyber Monday are the most common events that you should take advantage of. When you can create interesting promotions or deals during those events, you will be able to boost your sales in your company significantly. Many people are ready to spend their money to buy any of their favorite items. They expect to have a lot of deals and discounts from your store during these two events.