A massage chair business isn’t the most common idea when it comes to intrapreneurs wanting to start a new business. However, as you may already know, finding a niche - as narrow as possible - Is considered the first and most important step of business creation and launching.
In this article, you’re going to find out why entering the market of massage chairs can be a winning move, and - above all - how to start your massage chair business.
Massage Chair Business: Market Analysis
Let’s first take a look at massage chairs sales to understand whether or not it is or could be a profitable market.
Based on the data provided by IMARC Group (imarcgroup.com), The massage chair market has grown in the last few years, until it reached the value of $2.8 billion in 2020. But, is the trend already over? It is not, because IMARC Group expects the massage chair market to grow by another 7% by 2026.
But, what are the factors that are determining such growth in this niche?
A massage chair is an armchair that, thanks to a vibration mechanism That can also include a combination of heating pads, motors, and airbags, has many benefits related to health, pain relief, and stress relief.
In particular, the most known benefits are: Stress relief, reducing back pain, alleviating acid reflux, enhancing metabolism, minimizing pressure against the heart and lungs, improving blood circulation, And providing relaxation. The benefits that massage chairs provide are all responses and solutions to some of the most commonly felt issues of our time.
We live in a world where we don’t need to hunt for food anymore or provide shelter to keep our families safe.
Our enemy today is a sedentary lifestyle, poor eating habits, and stress. In addition to that, the world is facing these days a threat that is affecting peoples mental health in many ways: our habits have completely changed, our work has changed, and we are all hyper-aware of the germs that end up in our hands any time we touch anything or anyone. The stress level across the world has increased exponentially and IMARC Group agrees in identifying the pandemic-related growing stress as an important factor that will determine the growth of the massage chair market.
How To Start a Massage Chair Business: a Step-By-Step Guide
How to start a vending massage chair business? The following steps will allow you to create your chair massage business plan so that you can better identify your resources, goals, and how to reach them.
1. Choose The Marketplace
Even before you choose your brands and supplier, when you’re starting a chair massage business, you should start by considering where you are going to sell your massage chairs.
In this guide, we are going to focus on the online selling channel, because we consider it the most appropriate and scalable, it’s the easiest for a new entrepreneur, And it has many other advantages.
Why should you opt for an online marketplace for your massage chair business?
because online shopping is a growing trend, more and more people are buying online more and more often;
Because it’s cost-effective: launching a business online means that you don’t have to rent or buy a physical store, you need fewer employees, and all the managing costs are reduced;
Because the managing process can become a lot easier;
Because, especially if you opt for a dropshipping business model, you don’t need a storehouse and you don’t even need to take care of expeditions.
Now that will explain why, in this article, we are only focusing on online marketplaces, let’s move on to discuss what are the best marketplaces for your massage chair business.
a. Amazon
When we speak about online marketplaces, we all think of Amazon at once. It’s probably the best-known online marketplace in the world and this already explains one reason why you should opt for it.
Amazon allows sellers all around the world to sell their products on their platform. You can even create a dedicated store for your brand inside the Amazon marketplace itself.
The main options when you sell items like massage chairs on Amazon are:
You can send your products to Amazon so that they store them in the warehouses and take care of everything on your behalf. For example, they deal with replacements, refunds, and of course shipping.
You can display your items on the Amazon marketplace but take care of every aspect autonomously. This is the option that allows you to lower your managing costs but the disadvantage could seem that you need to take charge of every managing and selling aspect. However, this limit can be overcome through Dropshipping. When you rely on the Dropshipping service provider they may be able to provide shipping and the other managing services needed.
Amazon: pros and cons
Pros
- It’s a global leading marketplace and it exposes your products to a great audience;
- It’s cost-effective because you don’t have to build a website or have a warehouse;
- You can focus on marketing your products
Cons
- The competition is high
b. eBay
If there is another marketplace that can boast the same popularity and worldwide availability as Amazon, that’s eBay. Just like it happens on Amazon, customers can browse through the available items by typing a keyword, or by checking all the products sold by the same seller.
Selling on eBay is extremely easy: you need to set up a seller account and you can already start uploading product descriptions, prices, photos, and more.
eBay is also available for drop-shipping business models which is the easiest and most cost-effective option at your disposal.
eBay: pros and cons
Pros
- eBay is known worldwide and you can have the possibility of reaching a wide range of people;
- You can exploit an already built and well-functioning marketplace with all its features.
Cons
- You need to pay fees, even though it’s still more cost-effective than, for example, opening a physical store.
2. Create Your Website
This is the most complicated option, but it can still have some advantages so we thought it was worth mentioning it. When you are creating your online massage chair selling business You can also opt for creating your e-commerce. Having independent e-commerce has some advantages:
- you don’t have to pay the marketplace fees, and you are not subject to their algorithms;
- Furthermore, an independent branded website communicates a higher level of professionalism to the customers.
On the other hand, with this option, you have much more work to do Carla not only do you need to build your website, but you also need to promote it so that it can stand out from the competition (however, promotion is needed even when you sell on Amazon or eBay or any other marketplace).
Opening your website: pros and cons
Pros
- You can have total independency
- You don’t have to pay fees
- You can provide a stronger identity for your brand
Cons
- it requires a higher amount of work when compared to the two previous alternatives.
3. Choose Your Supplier
If on one side you need to know where you’re going to sell your products, on the other, you also need to know where to buy them! Unless you are a massage chair manufacturer yourself, you need a supplier.
You don’t only need to evaluate the quality of the products, in this case, massage chairs, they provide, but also the quality and the availability of their services.
In this section, we are discussing the main and best massage chairs suppliers for your business.
a. AliExpress
AliExpress is one of the most known product suppliers and there is a good reason for it. The main advantage it provides is its versatility. AliExpress can be suitable for any niche, any selling channel, any business model. But let’s focus on massage chairs as is the topic for this article.
Massage chairs available on AliExpress are mainly manufactured in China which is a world leader when it comes to technological development. There are many different models and brands available, but Aliexpress is the most suitable for anyone searching for a cheap massage chair wholesale.
Although it isn’t a platform specializing in drop shipping services, this supplier can also work for drop shippers. The only limit of AliExpress is shipping time: shipping costs ah, in most cases, offered for free but it can take even more than a month to receive the items you ordered.
Let’s not focus on Dropshipping. If you choose this business model, then the best supplier for you is a company specialized in Dropshipping services, that is, a company that, other than providing you and your customers with massage chairs, can also take care of the other aspects of the service that are, mainly, shipping and after-sale support.
SaleYee is one of the best companies with these characteristics. It provides you and therefore your customers with only top-quality products, but a total of us drop shipping services that can help you make the difference. First, it provides fast and free delivery so that you can offer them to your customers. This is possible thanks to the fact that there were houses are spread in many countries and parts of the world.
As a dropshipping service supplier, they’ll also take care of customer after-sale support. If, for example, you need to offer a refund to a customer, or replace a massage chair, they’ll take care of the issue on your behalf. This has a double advantage: it’s less work for you, but it’s also an opportunity for providing a higher quality of service.
Starting a massage chair business for sale is possible with dropshipping and SaleYee: it requires a very little initial investment!
c. KOSEI
Kosei can provide the factory direct wholesale best massage chair. It’s is a Chinese company that specializes in massage chair manufacturing. Relying on this company for your massage chair business, you’ll be positioned on the market as a highly specialized massage chair provider. If your niche of choice is any professional environment, such as specialized services, you can benefit from this supplier.
However, KOSEI massage chairs aren’t cheap. As your prices can’t be that competitive, you’ll need to focus and market other aspects, such as quality. This is the ideal option for anyone seeking a factory direct wholesale massage chair.
d. Made in China
Made in China is a collector of Chinese suppliers where you can simply get any kind of item for your business. In the case of a massage chair dropship business model, you can get your massage chairs here and ship them directly to your customer.
This is not a service specialized in dropshipping, so you can use it even though you opt for another business model: if you need to furnish your warehouse, Made in China can be a suitable supplier.
e. Alibaba
Alibaba is considered similar to Aliexpress but there is an important difference: Alibaba is more suitable when you need to make bulk orders, that is, buying tons of items - the same item - at once. For this reason, it isn’t suitable for dropshipping, but it is highly recommended for more traditional business models. It is the ideal option to obtain the best massage chair wholesale price just because you can buy in bulk.
If you need to stock your warehouse, for example, with Alibaba you can find great deals for expensive, deluxe, or cheap massage chairs.
4. Choose Products
After you choose the supplier, you can start browsing through what that supplier has to offer. You can’t just offer any massage chair to your customers. On the contrary, you need to understand what your targeted audience needs, and then provide them with that.
For example, if your audience is mainly made of private customers who want to have a massage chair in their house, you need to focus on chape massage chairs. But if your clients are professionals in the sectors of health or relaxation, then you’ll need to be able to provide them with the highest quality, professional, massage chairs.
In this section, we are going to explore the best massage chairs available at the moment. We believe that, by completing this guide with this information, you can be considered ready to start your massage business at once!
Leather massage chair
This is a massage chair that can be suitable for many environments, even though it’s not exactly a professional item. It looks like a common leather armchair that anyone can place before the television or Xbox, but it is also provided with vibrating spots that provide a soft and pleasant massage. This is the ideal chair for relaxation and free time, it is also provided with a couple of cup holders just before the arms.
Rather than providing massage, the chair is also reclinable And has a retractable footrest. The design is soft, compact, and bulky. It can easily feed menu furnishing styles, from vintage to more than minimal.
Stylish leather massage chair
This is another massage chair that looks like just a common leather armchair but it has a more modern and stylish design. Other than home environments, this item is also suitable for waiting rooms and other professional spaces.
The massage chair is reclinable and provided with her reclinable Footrest. It is designed to support the natural curves of the person's back to prevent pain, bad posture, and also to provide relief from stiff muscles or back pain. It is also and mainly a massage chair, so it provides a warm vibrating massage, especially concentrated on the back area.
Heating massage chair
Warmth isn’t just enjoyable: it also enhances the benefits of a massage as it increases blood circulation in the area. This chair has a fabric cover that is ideal to transmit heat and vibration. It also comes with a remote through which the person can choose which vibration and heating spots to activate. They are spread along with the entire armchair, from head to toe. Heat and vibration intensity is adjustable.
This is a well-equipped, top-quality massage chair that still has the design and looks of a common soft and comfortable armchair that can be enjoyed independently from its massage features.
Office massage chair
Sedentary people are the ones that are most in need of a massage chair because the time they spend sitting is what is causing stiffness and pain. A solution to that is opting for an office massage chair.
This is a leather, soft, and professional office chair that is also provided with six vibrating and heating spots along the back. They can be activated and regulated from a remote that can be placed inside its pocket when not needed. Every detail is well taken care of, including design.
Portable Massage chair
A portable massage chair is ideal if your targeted audience is in search of cheap massage chairs. A portable massage chair is a cushion that the person can place over a common chair or even a couch. It’s provided with 4 heating and vibrating spots along the back that provide comfort and massage to the lower and upper back and neck.
Since it’s not a fully equipped armchair, this is a cheaper item when compared to the previous one on this list.
Lift massage chair
This chair is particularly suitable for anyone who has any impaired mobility because it can lift so that sitting or getting from it is easier. This is usually a suitable product for those who are recovering from an injury or surgery, and for older people. If this is your segment, this is one of the best massage chairs for your business.
It has a stylish design and can be placed in any home, hospital, or similar environment. It has a remote through which the person can autonomously recline, heat, turn the vibration on and off and also lift the chair when they need to get up.
How To Scale Your Massage Chair Business
Once you’ve set up and started your business, your job isn’t done. It’s actually only the beginning. Now you want your business to grow, to reach as many customers as possible, and increase sales over time. But how to scale your massage chair business?
We’d like to invite you to focus on two main aspects:
1. Quality
The main factor that determines the success of any business is quality, the quality of the products your offer to the public, and the quality of the overall service you provide.
Being able to maintain high standards at the beginning of your journey, when you don’t have a huge capital to invest, can be very hard. For this reason, we recommend the dropshipping business model. On one side, it requires only a little initial investment. On the other, the platform you rely on - as long as it is a quality one like SaleYee), as it can count on far more resources than you, will be responsible to provide the required quality standards.
2. Marketing
Being online isn’t enough. The competition on the web is fierce. If you want to make people notice you and your products you need to focus on marketing. You can exploit many strategies: SEO, Social media marketing, paid to advertise, and more…
Again, dropshipping is ideal because while the dropshipping service provider takes care of everything, you can focus on marketing the products and brand (or brands).
Conclusion
We’ve discussed how to start your massage chair business and we’ve also shown you various opportunities and options. Dropshipping remains the ideal alternative for beginners and anyone who hasn’t a big budget to invest. Dropshipping is scalable, versatile, and it allows you to focus on the important things to start building your growing massage chair business income.
