The focus on house decorations and renovations in the U.S. has contributed to the sales growth of home and garden products. Also influenced by the epidemic, home and garden in the e-commerce business experienced positive constant value sales growth last year as a whole.
It is also proved by the sales of Home Depot, the leader in the American home furnishing industry, whose sales reached $32.3 billion for the fourth quarter of fiscal 2020, an increase of $6.5 billion. Comparable sales for the fourth quarter of fiscal 2020 increased 24.5 percent, and comparable sales in the U.S. increased 25.0 percent.
In the financial report of another big retailer Lowe's, its comparable sales for the U.S. home improvement business increased 28.6 percent for the fourth quarter.
As midsummer approaches, Americans have a growing demand for home gardening products. According to a survey conducted by the International Casual Furnishings Association (ICFA), 58% of American consumers plan to buy new accessories for outdoor activities this year.
Market Analysis of Home & Garden
Among gardening products, hammocks and hanging chairs are included as the must-haves by nearly 50% of Americans.
The search volume in Google Trends also shows the popularity every summer (May-August).
With long-term demand stability, the hanging chair became surprisingly hot since the outbreak of the epidemic.
At the same time, the search popularity of terms related to "hammock" has also been rising recently, and some even soar to 3800%. Besides, other related terms have also been on the hot search list of Google Trends.
In the Amazon outdoor gardening category list, many hammocks have become best sellers. As the hot-selling item when people tend to stay at home during the pandemic, the hammock is favored by a sea of online sellers.
Related keyword recommended:
-hammock
-camping hammock
-hammock tent
-hammock for outsides
-hammock chairs
-hanging chair
-patio swing
-hammock chair stand
Pain Points of American Consumers
Analyzed from the survey on Amazon's US site, we can find that the average rating of hammock products is as high as 4.7, and the average monthly sales reach 2,356. The rating of the hanging chair products is 4.5 points, the second to the hammock, with 1k+ monthly orders.
According to the reviews, most consumers value the material, installation, size, portability, bearing ability, waterproof function and high-quality after-sales service.
Regardless of the slight similarity between hammocks and hanging chairs, there are still significant preference differences in areas. The hammock consumers are mainly concentrated in Delaware and Oklahoma; while the hanging chair is more popular among buyers in Utah and West Virginia.
In addition, products priced between US$15-45 have accounted for 54% of the market share. It is recommended that sellers choose high-quality products with competitive prices to make it easier to attract the target market.
Best-selling Hammock & Hanging Chairs on SaleYee
The sales volume of popular seasonal products such as hammocks and hanging chairs reached 80,000 on SaleYee last year.
Are there more profitable products on SaleYee this year?
Sure! Based on the analysis of the American outdoor gardening market and consumer pain points, SaleYee not only upgrads the products but also provides a significant price advantage. Let's take a look down together.
1. Hammock
Online sellers can choose from a variety of representative hammock products. Aimed at different consumer preferences, this item features high-quality 250G polyester fiber and high-precision nylon to offer optimum comfort.
The foldable and portable design of each hammock is convenient for carrying around, easier to assemble and disassemble; compact but with great load-bearing capacity, durability and safety insurance.
Top-rated hammocks recommended:
Explore now to enjoy a 10% discount!
2. Hanging chairs
The hanging chairs on SaleYee are perfect for indoor and outdoor scenes. They are lightweight, easy to carry and hang. They are made of high-end Oxford cloth, which is strong, sturdy and durable.
This type of hanging chair is also packed with pillow accessories to optimize the experience; different colors meet the needs of different people.
In addition, the simple and modern design meets the decoration preference of most American consumers.
Top-rated hanging chairs recommended:
Explore More Best-selling Hanging Chairs with up to 10% OFF！！！
Wrapping up
At present, the demand for outdoor gardening products is still growing, which also means that the above two categories of outdoor products will continue to be hot items in the summer of 2021. Online retailers cannot miss out on this opportunity of sales explosion!
