Back-to-school season is coming! As KPMG found in a new survey, the average parent's spending per student is expected to be as much as $270 in this back-to-school season, compared with roughly $250 in 2020, and consumer spending will increase by 9%. School supplies will become amazingly hot in this shopping season! That's what we will concern about in this article.
An Insight of the Market of School Supplies
As the top back-to-school e-commerce marketplace, Amazon will capture 85% of US back-to-school online shoppers 2021, reported by eMarketer. Notably, on Amazon Prime Day this year, a back-to-school sale event contributed to the sale explosion of school supplies.
As the back-to-school season is approaching, a new round of shopping craze for school supplies will kick off! It is expected that online retail sales in the back-to-school season in the United States will still grow by 13.3% this year, reaching $41.26 billion.
(Source: eMarketer)
According to reports, many schools and educational institutions will purchase school supplies on Amazon. Teaching aids, stationery, children's tables and chairs, dance supplies, commuting tools and other accessories are evergreen products in the back-to-school season, but which one will be the best seller this year?
Kid Desk and Chairs - Promising Niche
According to a survey by the platform staff, the searching rank of the keyword "kids desk" in the Top 25W of Amazon US site was jumping from 2,620 to 1,214 in only three weeks. Google Trends also shows that kids' tables and chairs enjoy increased popularity. Affected by the epidemic last year, the sales began to grow in March and then peaked from July to September in 2020. This year as many schools gradually go back to normal, the demands for kids' tables and chairs will be amazingly growing.
(Source: Google Trends)
The trends of related queries also continue to grow.
(Source: Google Trends)
After long-term online learning, people are over-anticipating the arrival of the school season. This year, the United States will stage a large-scale back-to-school shopping craze. In the back-to-school season's hot sales rankings on the Amazon platform, in addition to notebooks, backpacks, computer tables and other products, children's tables and chairs are also hot must-haves.
Keywords recommended:
- desk chair
- kids desk
- kids table
- kids table and chair set
- table and chairs
- kids desk and chair set adjustable
Pain Points of American Consumers
American consumers have a huge demand for children's tables and chairs, spreading throughout the country. A recent survey found that New Jersey has become the main consumer group in the United States, followed by Connecticut, Maryland, Massachusetts and New York.
On the Amazon marketplace. Some high-quality children's tables and chairs are popular among American consumers. Some products have ratings as high as 4.7 points. Notably, some sellers can earn nearly 60,000 U.S. dollars in one month.
In these comments, it is found that consumers pay special attention to the product size and quality, the difficulty of assembly, whether the tables and chairs are matched, the choice of colors, and the setting of the lifting function. There are quality problems such as broken tables and chairs, uneven desktops, or serious lack of parts, increased difficulty in assembly, and weak stability. Such products are prone to get negative reviews which lower the possibility to become best sellers. In addition, children's tables and chairs with a certain price advantage can also win more orders.
Top Selling Kids Desk and Chairs on SaleYee
How to choose high-quality children's tables and chairs with a great price advantage? Combining market feedback, SaleYee constantly adjusts and optimizes product quality and service, and launches the following series of children's tables and chairs with selling advantages.
Made of double-layer materials, this item enjoys strong durability and stability, not easy to be damaged during use; in addition, the product is easy to assembly, with instructions attached. The assembly is simple and convenient. The weight of this type of product is convenient for disassembly and storage, which is very suitable for children to use in the bedroom, living room and other scenes. In addition, it is also equipped with a desk lamp with a USB interface for easy lighting.
Supporting freely adjust the position distance between the desk and the chair, this item also has an ergonomic design that can help the child have a correct sitting posture. Adopting a high-quality medium-density fiberboard tabletop, with the table leg of the high-quality steel frame structure, it is durable for long-term use. A durable rubber pad is added to effectively prevent damage to the table and chair from friction with the ground.
This type of table and chair can not only be used for learning but also suitable for scenes such as playing games, playing puzzles, making handicrafts, enjoying dinners and fake meals. Adopting environmental protection concepts and using non-toxic water-based paint ensure the safety of use. This solid wood table and chair set is available in two colors, the size can meet the use of children and adults; in addition, a scratch-resistant design is added, which can not only protect the original color of the table but also strengthen the durability of the product.
The children's tables and chairs introduced above are not only suitable for children and students aged 3-16, but also meet the daily use of adults.
Call to Action
Apart from selecting top-selling products based on the trends in the back-to-school season, what online sellers should focus on is that some campuses open until early September. Therefore, the shopping time during the back-to-school season this year will also be extended. It is recommended that online retailers prepare longer for this shopping event to make a killing!
