One of the best things about Amazon is that anyone, from nearly every corner of the world, can exploit such a huge marketplace and start selling their products with the minimum amount of effort.
However, as you may have experienced on your skin if you are new to the business, there is also a back of the medal: the competition is great and it’s extremely hard to make users notice and want to buy your products when there are so many alternatives available.
In this article, we’d like to introduce you to a strategy to increase the product awareness for your product on Amazon: it’s the Vine Review program.
With the Amazon vine product reviewer program, you can generate reviews from credible buyers. Since reviews are very important for both the Amazon buyers and the Amazon algorithm, the vine review program can be very effective to increase your sales.
Amazon vine product review program: what is it?
As we’ve mentioned, with this program you can boost your sales by having trusted buyers posting their reviews on - usually - a new product or even a pre-sale. But how is it different from the common buyer reviewing process?
The Amazon Vine Review program works because there are:
- On one side, sellers that enroll in the program;
- On the other side, trusted buyers have a story of a certain number of verified purchases and already posted reviews.
So, how does vine review work?
When you enroll in the vine review program, you’ll have Amazon inviting customers to post Amazon vine program reviews. Buyers are chosen based on a ranking score that is in turn based on their past buying decision and the helpfulness of their previous reviews (as judged by other Amazon customers).
With this mechanism, you as a seller will obtain more and more detailed reviews for your product. Reviews - not just their number but also their quality - affect the popularity of items sold on Amazon and their chances of ending up in the Buy Box. This is how the Amazon Vine Review program can help boost your sales.
Amazon vine customer review program: what are the advantages?
To understand the main advantage of enrolling in the vine review program, you need to understand the importance of reviews on Amazon.
First of all, the number and quality of reviews are one of the parameters that the Amazon algorithm takes into account when it ranks items. In simple terms, the higher the number of your trusted reviews, the higher the possibility of ending up in clients’ result pages (after they’ve searched for a specific keyword), in the Amazon Buy Box, and even in the most recommended items.
There is also a second aspect that has to do with customers' most common behavior. For users, reviews are extremely important when they buy online, a situation where they can’t directly see or touch what they are buying. In fact, an article from Inc. Corporation claims that 91% of clients read reviews online, and 84% of them trust reviews as if they were personal recommendations.
Positive, detailed, and numerous reviews, therefore, can make a huge difference when it comes to sales.
If we should summarize the Amazon Vine Review Program advantages with a list, it would look like this:
- Increased reviews (in number);
- Increased quality of the reviews: a vine customer review is redacted by someone who enrolled in the program and knows that the review must be detailed.
- Increased number of “trusted reviews”: it’s not only the number of reviews that makes the difference but also their quality. Vine reviews are verified reviews that customers can trust.
- Increased growing popularity for new products - and new sellers.
- It all results in increased sales overall.
How to get started with the Amazon vine program
To get started with the Amazon Vine Review Program you need to enroll first. So, on your Seller Central Main Page, you can see a horizontal menu bar. There you will find the Advertising tab. Move your cursor there: a menu will appear. Find and click on Vine.
You’ll be redirected to the Vine Dashboard. One important thing to know is that you don’t enroll in the program as an Amazon seller: you are enrolling single items to the program.
Therefore, to enroll in one item, you can simply enter the related ASIN (a code that identifies the product within the Amazon products). Now it’s time to set up the parameters for the Vine Program.
The main choice you’re going to make is about the availability of your item for a certain number of Vine voices: you can make your item available for a maximum of 30 voices (reviewers).
Once you set anything up, you can track your program progress in the same dashboard by clicking on details.
How much does the Amazon vine program cost?
The Amazon vine review program is free! However, it doesn’t mean that enrolling in the program has zero cost for you.
When you enroll in an item for the program, you’ll need to provide the product for free for the reviewers. The cost of the products you enroll in, therefore, is the cost of enrolling in the program.
That said, there are no fees, no commissions, and no additional costs related to the Amazon vine product reviewer program.
Bonus tip: start dropshipping with SaleYee.com
If you are thinking of starting a dropshipping business, Amazon Vine can boost your growing curve exponentially.
As you may already know, Amazon can be considered a marketplace for dropshippers: you can sell here products that you are purchasing from other platforms at a lower price. Amazon has the advantage of exposing you to a huge audience, but - as we’ve mentioned above - the competition will be huge. That’s why a program like Amazon Vine can help you boost your sales so that your dropshipping business can grow as fast as possible.
But is the Amazon Vine Review Program enough to guarantee success? Success is actually the result of a number of factors, and the quality of your products and services will be key. So, Amazon Vine will help you out but, even before that, you need to make sure you rely on a dropshipping platform capable of assuring you the best products and the best services. In particular, if you want to use Amazon as a marketplace, the dropshipping services must be suitable for Amazon’s standards, which are fast and free deliveries, efficient after-sale support, and the capability of providing replacement and refunds quickly when needed.
SaleYee is one of the few dropshipping platforms out there that can provide products and services so high-end that they can be suitable for Amazon’s high standards. If you are wondering how can a dropshipping company be able to provide fast and free deliveries like Amazon, know that:
- SaleYee counts dozens of warehouses spread all over the world. When an order is placed, the product is shipped from the closest warehouse. This is how the deliveries become as fast as those provided by the Amazon warehouses. In fact, Amazon uses the same system as SaleYee: both companies have warehouses spread in different countries and regions so that, as soon as an order is placed, they can send it from the closest one and deliver it in the shortest time possible.
- SaleYee also provides free shipping. If you use Amazon as a marketplace for your dropshipping business, therefore, with SaleYee you can offer free shipping, just like the items sold by Amazon Prime. Amazon’s customers are used to having their orders delivered quickly and for free: if you want to compete with Amazon Prime, selling on Amazon, free deliveries are the minimum you must be capable of offering to your clients.
Another feature that makes Amazon so successful is its after-sale support. If you ever had to replace an item or asked for a refund on Amazon, you know what we are talking about: they are always ready to find the most suitable solution for your needs, had it means that they need to send a second item or refund the entire price.
How can you compete with such high-end after-sale services? SaleYee offers the perfect solution to any drop shipper because it includes after-sale support for your clients for up to 3 months. When a client of yours requires a replacement, refund or return, the SaleYee team will take care of everything. The client will receive the same quality of support as they were dealing with the Amazon support team itself.
Conclusion
Amazon vine review program can help you increase your sales on Amazon. If you are a dropshipper, however, programs like this won’t be enough to ensure your success. The quality of the products and services you can provide will still be the most important aspect. To win the competition, rely on a dropshipping platform like SaleYee and use the Amazon vine review program to boost your sales and grow your dropshipping business.
