Amazon is one of the leading e-commerce platforms. It is the largest online marketplace in the world. What initially started to be a marketplace for books has grown to be a platform for selling thousands of other products.
Amazon sells about 400 million individual products. In addition to this, Amazon provides a collection of best-selling products to its users. The analysis of the top 100 best-selling products on Amazon assists you in choosing what product to sell. What do these best-selling products have in common? Read on. This article also provides top tips that will help you find the best products to sell on Amazon.
Contents
- Part 1: What's in Common with 100 Best-Selling Products on Amazon?
- Part 2: 10 Tips to Find Best Products to Sell on Amazon
- Part 3: The Ultimate Amazon Product Research Checklist
- Part 4: Bonus: 3 Amazing Tricks to Get Your Products in the List of Amazon Best Sellers
- Part 5: Conclusion
What's in Common with 100 Best-Selling Products on Amazon?
These are the features common to the best-selling products on Amazon.
There are certain categories on Amazon that buyers frequently go through to purchase their products. According to Sourcify, 12% of Amazon's best-sellers are sports and outdoor products, 8% are from the Industrial and scientific category, 9% are from Appliances. Other categories include beauty and personal care, baby, toys and games, kitchen and dining, and many more.
a. Best-Selling Items Under the Home Appliances and Decor
Home appliances and home decoration will be one of the most popular niches on the market today. According to Statista research company, this niche is very popular in the world. The global retail sales of the appliances were around 420 billion US dollars in the year 2020. This number shows the potential that you are going to get when you sell any products under this category.
This home appliance industry can be divided into two main sectors, including the major domestic appliances and also the small home decorations. The first category will include some large machines that are used at home, for example, ice machines, washing machines, electric fryers, dryers, stoves, freezers, refrigerators, etc. The second category has some interesting decorative items, such as desks, cabinets, patio awnings, etc.
There are some selling strategies that you can use for selling home appliances and home decorations. First, you may want to educate your audience. Many of your customers are willing to upgrade the overall look and function of their homes, but they don’t know how to do so. You can use videos on your social media accounts for attracting your customers. If it is possible, you can have a partnership with some popular local interior designers who have a lot of followers on their social media accounts. They are willing to share your products with their customers, especially if your products have the best quality on the market.
b. Best-Selling Items in the Toys and Games Niche
Toys and games are very popular among many people from all around the world. The revenue in this niche is predicted to reach up to 380 million dollars in 2022. This popular niche market is expected to grow by 6 - 7% every year. If you want to have a business in a sustainable niche with an incredible growth rate, you can consider selling any items under this category.
If you are selling any products under this niche, you are not going to focus your sales on kids only. There are a lot of adults who are willing to buy any toys or games from the Internet today. You can find many different types of products that are available in this niche. You can choose to focus on some traditional segments, such as card games, construction sets, colorful toys, dolls, etc. You can also sell some modern games, such as video games, game apps on smartphones, etc.
Selling games and toys will require you to have some proven strategies, so you can grow the popularity of your store and your brand significantly. It is a good idea for you to have competition events for promoting your game. Many people are willing to participate in any competition events from their favorite games. You can promote these events on some of your social media accounts. The combination of the social media promotion campaign and search engine optimization will be the best strategy to get the attention of your customers.
c. Best-Selling Items Under the Gadgets and Electronic Accessories
Everyone needs electronics and gadgets every day. Because of this reason, this niche is very popular among many customers these days. You can grow your store very quickly when you sell any products under this category. If you look on the market, you can find a lot of brands that are offering their products under gadgets and electronic accessories. Some popular brands are Samsung, Xiaomi, Sony, Toshiba, etc. The future of this niche is getting more popular than ever before. It is highly related to technology because the Internet of Things or IoT will bring a sharp increase in device use on the market.
The overall market value of this niche is predicted to reach up to 1,085 billion USD in the world. This is a huge number that will represent the whole demand from all around the world. Some popular products that are available in this industry are game consoles, headphones, speakers, laptops, smartphones, TV sets, tablets, computers, digital cameras, etc. Some other products are electronic accessories, such as power banks, chargers, cords, cables, Bluetooth devices, screen protectors, etc. The demand for these products keeps increasing from time to time. It will help you sell a lot of products under this niche.
There are some useful strategies that you can use, especially if you want to be a successful seller in the gadgets and electronic accessories niche. It is a good idea for you to offer bundle promotion offers for your customers. The more items your customers buy from your store, the more discounts you can offer to them. It will help them buy more from your store. Then, you also want to offer a good after-sales service for your customers. When they have any issues with their electronics, they can contact you at any time they want. If it is possible, you can also use a good email marketing campaign for bringing back all of your customers to visit and buy more from your store.
d. Most popular for the Outdoor Activities
Many people love doing some outdoor activities today. They believe that outdoor activities can be used to improve their overall health. It will be a good opportunity for you who want to grow a significant business on the Internet today. This niche is very popular among many people who love doing some hobbies, such as camping, swimming, sunbathing, barbecuing, doing some adventurous things, etc. Running, Trail running, jogging, and some other outdoor activities are the most popular activities among many people in the United States. There are more than 63 million participants who are actively doing any of these activities.
When we are talking about this niche which is outdoor activities, you can find a lot of different brands that are popular on the market today. Some popular brands are Columbia Sportswear, Marmot, Patagonia, Rei Co-Op, the North Face, etc. These accessories are popular among many people because they can be offered to customers all year long. You will have a good chance to grow the popularity of your business significantly. There are some popular products that you can offer in your store, for example, a sun shelter, grilling machine, swing, hanging rope, and also a swimming pool.
If you want to be a successful seller in this industry, you need to find the best strategies to start promoting your items from your market. First, you may want to participate in any local events around you. During these events, you can promote your outdoor accessories and some other popular items to the customers. Then, you can also use an email marketing campaign for growing your business. This marketing campaign is believed to be very effective to help you reach a lot of customers quickly because most of your customers will open their mailboxes every day.
2. Light Weight
Many of these Amazon best-sellers are lightweight. Lightweight products have less risk of damage in the course of shipping. Also, since many of the products are for daily activities, it is advisable to stick to these lightweight products.
3. Standard Size
Huge chunks of Amazon bestsellers are of standard sizes. However, you can also note that this translates to the fact that oversized products are less competitive and may have bigger profit margins.
4. Good Quality & Reasonable Price
Generally, the prices of the best-selling Amazon products vary from $15 to $50 (under $70). Their costs, including Amazon seller fee, shipping charges, and wholesale prices, are around 30 - 35% of the sale price.
5. Constantly in Demand
One of the critical common features is that these best-selling products on Amazon are not holiday-specific or seasonal. In other words, they can be sold all year round.
6. Excellent Fulfillment Method
A large percentage of the best-selling products on Amazon are also sold by Amazon. What this means is that if you are selling any of these products, you may be in direct competition with Amazon. However, Fulfilled By Amazon (FBA), is one sure way to handle fulfillment. It provides many attractive benefits such as prime 2-day shipping. This helps to increase your sales in the long run.
However, if you don't want to handle stock, pay for warehousing, and deliver, you'd better do a dropshipping business, work with professional dropshipping suppliers like SaleYee.com which specializes in dropshipping with local US/UK warehouses, offers fast and free delivery.
7. Positive Reviews
In addition to high sales volume, the best-selling Amazon products have a great many reviews. The combination allows them to secure a high ranking. To achieve hot sales, you must offer products that customers love and ask them to leave reviews.
10 Tips to Find the Best Products to Sell on Amazon
1. Use a Keyword Research Tool
Look for products with over 100,000 monthly searches as long as you have any ideas in mind. With a keyword research tool, you can find out all the necessary data you need, such as how many people are searching for that particular product. There are many Amazon keyword tools to use. Here are the top 10 of them:
1. Ahrefts Site Explorer
2. Scientific Seller
3. Sonar
4. Google Keyword Planner
5. Keyword Tool Dominator
6. Keyword Tool
7. KeywordInspector
8. MerchantWords
9. Kparser
10. AmzSuite
2. Find Product-Market Gaps
One sure way to do this is through the reviews on Amazon itself. Customer reviews give you an insight into what a buyer wants and expects. Buyers express their views on different products, what they like about them and what they don't. This can assist you in deciding what products to sell on Amazon.
3. Refer to Amazon's Best-Sellers Rank
One great way to decide what to sell on Amazon is by going through the list of Amazon best selling products. Thus, you get a chance to choose among the wide range of products in different categories that buyers are interested in.
4. Target Low Competition
Another way to hit it big on Amazon is by selling products with low competitiveness. However, also make sure that these products are essential. Essential products with low competition ensure that you get to sell your products to many of the users interested in it.
You can also find a product to sell on Amazon by checking what the big sellers are driving traffic to. If you find out what these products are, you can take advantage of them by using them to influence your own decisions.
6. Combine Google Trends
This provides you with various trending topics on Google and the most popular products. This helps you to identify which products buyers are really into. It is a research tool that gives you a list of products that are worth considering.
7. Be Aware of Big Brands
When choosing a product to sell on Amazon, you need to ask yourself if there are already big and established brands that are already selling these products if there are, it means that a huge chunk of the buyer will be buying these products from them, rather than from you. Selling these products means that you are in direct competition with these big brands, and that's just pretty much tough.
8. Ensure Profitability
Another way to find products to sell on Amazon is to do a profitability analysis. "If I choose this product, how much gain will I procure?" The amount of profits per product also assists you in deciding which product to sell.
9. Think Highly of Market Size
You should choose a product by encouraging market size. How do you determine the market size for a particular product? Ask if there has been any demand for the product recently? Is there a particular season for this product? You need to get the answers to these questions to determine which products to sell.
10. Check Other Ecommerce Platforms
Lastly, you can get an idea of what product to sell on Amazon by checking out other e-commerce platforms such as eBay, Shopify, etc. Whatever is selling on these platforms will sell on Amazon. WatchCount allows you to see the best-selling products on eBay, and even the number of watchers and other necessary data.
The Ultimate Amazon Product Research Checklist
Market evaluation is one important way to make money on Amazon. Before selling that product that you have chosen, you need to conduct thorough product research. This is one very important stage that every successful Amazon seller has undergone. Product research helps you to identify the best product for you to sell on Amazon.
Essentially, what Amazon product research does is to analyze every one of the appealing products, to get the perfect one. This is important as there are increasing numbers of buyers and sellers every hour. Remember that the product you are looking out for is one with good demand and an average or below-average competition.
1. Check if the product is legal.
2. Check the cost of the product.
3. How much profit will you get from selling the product?
4. What is the competition level for this product?
5. How many people are demanding this product?
6. What is the customer review of this product?
7. Does this product sell all seasons, or is there a specific season for its market?
8. How heavy is this product?
9. How many people buy this product in a day?
10. Is this product an Amazon best-seller?
11. What is the sourcing process for this product?
12. These questions and many more will guide you into making the right choice.
Bonus: 3 Amazing Tricks to Get Your Products on the List of Amazon Best Sellers
Finding the right products to sell on Amazon is not enough. How do make your products in the list of Amazon best sellers immediately?
Trick No.1: Offer Product Giveaways Regularly
The power of Amazon product giveaways is amazing. The giveaway is a great tactic to quickly boost sales. Although you'll have to spend money, giveaways help to grow your customers, increase loyalty, promote products, drive sales, and create fun experiences.
Amazon's algorithm takes into consideration how fast a product gets sales and its historical sales data. In short, the method works if the sales volume of your products is consistently high.
Trick No.2: Lower the Price to Bring More Sales
Bear in mind that customers always make purchasing decisions based on the price. In most cases, the higher the price, the lower the sales; and vice versa.
Anyhow, never price your products lower than the costs, or you'd lose a lot of money. Notably, this tactic works well if you carry it out regularly, especially if you want to drive in more sales in the low season.
Trick No.3: Change the Product Sub-Category
Amazon products can be ranked in different categories. Another smart way to boost the ranking and obtain the best-selling badge is to reduce the competition by changing the Amazon product sub-category. You'll be amazed at how fast your product climbs its way up in the best sellers rank afterward.
The above are the shortcuts that you can use once you've settled on the product selection and started selling products on Amazon.
Conclusion
E-commerce is something that has come to stay. With many buyers and sellers on Amazon, the leading online marketplace, you want to make sure you hit your sales, right and hard. The points listed in this article will guide your choice of product to sell on Amazon, making sure to generate enough sales and profits for you.
