Amazon rating is an important factor that you need to consider, especially if you are trying to become a professional seller on Amazon. If you want to boost the overall sales and profit from your online store, you may want to learn about the Amazon rating and its system. By learning about its system, you will be able to take advantage of this rating system. In this article, we are going to discuss several essential things that you need to know about the Amazon product rating.
1. Definition of Amazon Rating
As a professional Amazon seller, you need to know about both Amazon ratings and reviews. The seller rating is the measurement of your success as a seller. This rating will consist of a numerical score which will be around 0 - 100. Every order you fulfill will affect the overall performance and score of your store. Some popular metrics that will affect your ratings on Amazon include Order Cancellations, Shipping Time, Chargebacks, Customer Inquiries, Feedback, Claims, etc.
Amazon will give you a decent time frame for accessing your score as a seller. Therefore, they are going to look at all orders that you have in your store from the last 365 days. You will have a chance to build up your score in 365 days. You can also increase your Amazon rating by managing the other areas of your store, for example, refund rate, order defect rate, tracking rate, return dissatisfaction rate, customer support rate, negative feedback rate, etc. You won’t need to have a 100 seller rating on Amazon. As long as you can fulfill any needs of your customers, you are good to go as a professional seller on Amazon.
2. Ratings and Reviews
If you want to become a successful Amazon seller, you may want to learn about both Amazon rating and review systems. The Amazon rating is a star value between 1 - 5 stars that can be determined for valuing your store’s performance. Some new features are offered by Amazon. The new system will put a heavier value on any ratings that are given recently. However, this star rating system is not only influenced by Amazon's algorithm. This system can be manipulated by some other sellers who are paying for any fake ratings. You have to know how to check Amazon ratings whether they are coming from verified customers or not.
You also need to take a look at the Amazon reviews from your customers. These reviews are usually written by your customers about your brands or your products. However, not all of these reviews will be displayed on your product page. Amazon has some rules and regulations that will regulate which types of reviews can be displayed on your product page. Amazon also prohibits any reviews that are written in exchange for compensation of any kind, including refunds, discounted products, or reimbursements.
3. How to Spot Fake Reviews
It is also important for you to learn about how you can spot any fake reviews from other users. By spotting these fake reviews, you can respond to these reviews as soon as possible. When you do the right thing, you can also ask Amazon to remove any of these fake reviews. Some popular tools are available on the market. Some popular fake review checkers include FakeSpot, ReviewMeta, the Review Index, Make My Jungle, AMZ Alert, AMZ Insight, etc.
All of these tools can help you determine if you have any fake reviews on your Amazon’s listing. It is very easy for you to read the result from these tools. They can give you a comprehensive result in less than 5 minutes. Some tools will help you readjust the overall Amazon’s rating score of your product listing. It is also a good idea for you to install the Browser extension from these tools, so you can save a lot of your time figuring out the fake reviews on your listing. It is very worth it for you to pay a certain amount of money for using any of these tools.
4. How to Check Amazon Ratings
There are several ways that you can check the overall Amazon quality ratings for your products. One of the easiest ways is by visiting your product’s link. At the bottom part of your page, you will find the overall rating system for your products or the other users’ products. The rating system from Amazon is ranging from 1 to 5 depending on many different factors. Amazon has some classifications and requirements on how to determine the right star rating for your products from your brand.
Another way that you can do this is by visiting your dashboard area. As a professional Amazon seller, you will get access to its dashboard area. From this dashboard area, you will be able to check all of the Amazon ratings from all of your products in your store. The rating system will be updated regularly in real-time. You will get access to the latest rating score of your product listing.
5. How to Get Quality Ratings
It is also important for you to learn about how you can boost the overall Amazon rating. There are some useful tips that you can follow for improving the rating score of your product listing. First, you need to focus on creating the best customers experience. If you want to have the best rating score, you need to learn about how to impress your customers. Once your customers are satisfied with your products or services, they will be ready to leave a good rating for your products or your brand.
Email marketing will be a good way that you can use for sending follow-up emails to your customers. You can ask your customers to leave positive feedback and testimonials or reviews on your product listing. You can also request Amazon reviews from some channels, such as online forums, social media, newsletters, email, etc. If your customers are happy with your products or your brands, they will be ready to leave good reviews about your store.
6. Manage the Amazon Rating and Feedback Proactively
This is another important thing that you need to know, especially if you want to take advantage of Amazon's rating system. You need to have a feedback and rating management system in your store. Negative feedback can turn off any of your potential buyers. You can consider using a good tool to monitor any feedback that is coming to your store. When you find any negative reviews about your store, you need to come up with the best solution for the customer issues.
You may get some negative reviews from the competitors. When this situation happens, you should never have to worry at all. Amazon has some rules that prohibit the use of certain inappropriate customer comments with abusive or inappropriate language in the content. When you find any of these comments on your store, you can go to Amazon Seller Central -> Performance, and you can initiate the process. You can give a valid reason to Amazon why they have to remove a specific comment on your store. In most cases, Amazon and its team members will address the issue quickly.
7. The Influence of Amazon Ratings
You need to understand that real ratings Amazon will play an important role in your business. Many experts believe that most shoppers will trust any online reviews. They tend to read online reviews before they decide to buy any products from the Internet. As a professional business owner, you want to take advantage of this Amazon review rating system. Good reviews can create trust and also add transparency to the overall experience of your customers. Therefore, they will be willing to buy any of their favorite products in your store.
The product review is not the only factor that will determine the overall ranking of your store on Amazon. However, if you have a lot of good reviews on any of your products, your listing will indicate “Amazon’s Choice” or “Best Seller”. It will boost the overall sales and conversion rate of your products when you are selling on Amazon. Amazon will reward any brands that have good customer service and fast responses to reviews or questions. Many marketing experts believe that you need to learn about how you can manage and improve ratings or reviews of your listing.
Don’t Forget to Find Some Interesting and Profitable Products for Your Store
Once you are done with managing the rating and feedback of your Amazon’s store, you may want to learn about how you can find the best products for your store. The best products will satisfy your customer’s needs in your store. You will be able to make them happy with your high-quality products. If you don’t have any products, you can start your own dropshipping business. This type of business allows you to ship the items from other suppliers. It means that you don’t have to buy a lot of items for your stocks.
To find the best products, you need to find the best suppliers who are ready to provide high-quality products for your customers. SaleYee is one of the most popular suppliers on the market now. They can give you access to more than 30,000 profitable SKUs to all customers. Their responsive customer support will help you and your customers 24 hours a day and 7 days a week.
Conclusion
Offering the best products and services to your customers will help you build a good reputation for your store. If you want to boost the overall sales and performance of your store, you may want to learn how you can build a good rating of your Amazon store. Following all of those tips above will help you achieve the best performance of your Amazon store.
