Amazon Prime Day is an exciting period for both retailers and shoppers. Each Prime Day brings its unique approach. 2020 Prime Day was different from 2021 due to the novel coronavirus. However, despite the postponements and logistical delays, 2021 Prime Day recorded a 45.2% increase in sales. So far, Prime Day has proven to be a time when retailers record tremendous sales. The question is how can you leverage Amazon Prime Day and increase sales in 2022? In this post, you can learn actionable tips for Amazon sellers to win on Amazon Prime days.
Amazon deals Prime Day represents the most active selling day for retailers. This is because shoppers are looking for the best deals to secure the items they have long spied on. However, a lot of sellers still miss out on this huge opportunity to maximize profits. Simple, it is easy to get lost in the ocean if you don’t know the right thing to do. But not to worry; whether you are an expert or a novice, this article illustrates the key strategies to maximize returns on Amazon Prime Days. Let’s dive straight in.
When Is Amazon Prime Day and Who Is Eligible?
One of the ways to compete with millions of sellers and boost your sales is to know when is Amazon Prime Day? 2021 Amazon Prime Day was held on June 21 and 22. You might be wondering when is Amazon Prime Day 2022? Well, Amazon Prime Day 2022 will be a two-day event that will likely be held in June 2022. If you are not yet prepared for this huge event, it is not too late to prepare your store.
10 Actionable Tips to Win on Amazon Prime Day
Having learned when Amazon Prime Day is, it is time to learn how to maximize returns and make great sales in 2022. Try these ten actionable tips to record huge sales on Amazon Prime Day:
1. Prepare Ahead of Time
There is this old adage that says, “he who fails to plan plans to fail.” The same is true for every thing in life. Planning for Amazon Prime Day sales is a crucial step to take if you want to attract shoppers to your store. You plan ahead by preparing your store for this great event, working on a marketing strategy on how to get the word out, and highlighting what your offer will look like. Doing this will help you raise customer awareness.
2. Conduct Research
Adequate preparation and research work simultaneously. But, while preparation encompasses marketing, products, order fulfillment, and so on, research focuses on the products you think will generate the most sales on Prime Day. Carry out some research on popular Amazon Prime Day products and what products don’t sell. You also want to consider trending products so you won’t end up listing products that won’t sell.
3. Analyze Your Competitor
Checking what your competitors are doing will help you make informed decisions. These are a few things to keep in mind when doing competitor analysis:
- Identify competitors’ (with high search volume) brands that sell similar products like yours, track their keywords, and target their ASINs with Amazon sponsored ads.
- Identify the competitors that are selling alternate products to yours, observe their product listings, and modify yours to generate more traffic.
These strategies would be beneficial in generating organic traffic, especially for newly launched products.
4. Avoid Raising Your Price to Show Huge Discounts
A lot of retailers make this mistake – increase the price of a product excessively to display a huge discount. No. You have to realize that we are in a technological age where shoppers are smarter. You may think to fool them that your store is offering huge discounts but you don’t know they use Honey and other extensions to track pricing. Don’t take that risk! Most customers already have a price range in view for every product. If you can’t discount, shoppers will value your honesty.
5. Inventory Management
Inventory management is another crucial step when preparing for the Amazon Prime Day deal. After researching for the product of the season, you want to ensure you’re not running out of stock. If you eventually settle for hot or trendy products, know that they sell like pizza. Hence, you want to have enough of these products to fulfill demands. Meanwhile, running out of stock can affect your rankings and even sales – something you want to spoil by all means on Prime Day.
6. Optimize Your Product Listing
Optimizing product listings is an important step to increasing sales and conversion rates for Amazon sellers. First, you need to understand that product listing encompasses a lot of things, including images, keywords, titles, and descriptions, to name a few. Check out the key tips to optimize your listings for this Amazon Prime Day sales.
Images: Images can impact your click through rate (CTR). Hence, you want to ensure to use only high-quality images that adhered to Amazon’s standards, once that will attract your shoppers. Here are a few tips when optimizing your product images:
- Use mainly white backgrounds
- Update your product images regularly
- Add 360-degree images and live streams
- Find out what top-selling products images
This way, your product images will be optimized for conversion.
Keywords: Research for keywords, search terms, and key phrases that are relevant to Prime Day and your specific products then you apply them.
Optimize title and description: Your product title and description should be clear, concise, and compelling. Don’t forget to optimize the descriptions for mobile visibility.
7. Check Your Return Policy
This is one step every retailer mustn’t overlook when preparing for Amazon Prime Day deal. In a time of tremendous sales, more returns and refund requests are expected. Be sure to inform your shoppers about your return and refund policy during the holidays. Make it visible in your store and communicate with them to avoid poor customer service later on.
8. Offer Deals and Discounts
Deals and discounts are effective ways to increase your product sales during Amazon Prime Day. Though I wouldn’t encourage deals for new sellers, existing sellers can consider offering deals for multiple products with competitive prices. Mind you, Amazon will be loaded with discounts on Prime Day. You want to do enough research to offer the best discount without implicating your store.
9. Leverage Various Marketing Avenues
Offering the best deals for Amazon Prime Day isn’t enough without the right advertising strategy. Fortunately, there are tons of free resources to generate awareness for your store. Some of which are:
SEO: Search Engine Optimization makes your store ready for Google and Amazon searches during Prime Day. You can achieve this by embedding quality keywords in your product title and descriptions.
Amazon Live: You also want to combine SEO with running Amazon Live on products that you want to highlight for 2022 Prime Day. This will strengthen the traffic on the event day.
Amazon Posts: Amazon Posts can help you boost traffic on Prime Day. They are free for Amazon users and will appear in your feed, in the feed of related products, and on product detail pages.
Social Media: Besides the in-house promotion of your store, you can leverage social media channels such as Instagram, Snapchat, Facebook, Twitter, and TikTok to generate quality organic traffic to your listings. If you don’t have a strong social media presence, you can connect with influencers or brand personnel to help you build your brand presence or drive traffic to your listing.
10. Prepare for Order Fulfillment
After all said and done, order fulfillment is the final thing on our list. You are expecting an order influx so it’ll be wise to seek assistance from friends and family members or even employ temporary workers to fulfill orders for you. Make sure you plan fulfillment carefully because it can make or break your effort.
Bonus Tips: Find the Trendy Products on SaleYee Dropshipping Platform
Looking for high-quality products at competitive prices is the surest way to attract shoppers. If you are looking for trendy products and deals for Amazon Prime Day that will make massive sales, then the SaleYee dropshipping platform is your surest bet. SaleYee is a globally-recognized dropshipping and wholesale platform that makes selling online easier for everyone. The SaleYee platform offers high-quality products and professional services for retailers. Check out a few features of the SaleYee platform:
- 30,000+ profitable SKUs
- 650,000+ sq.m. local warehouses
- Easy synchronization with popular online marketplaces, including Amazon, eBay, Shopify, Walmart, Wish, etc.
- Fast and free delivery
- 24/7customer support
- Free membership – no signup fee required
- Huge discounts
- Up to the 3-month after-sales period
You may visit SaleYee.com to find out more.
Conclusion
With Prime Day around the corner, these helpful tips can help you maximize your Amazon Prime Day deals. Mind you, these recommendations go beyond Prime Day – can be applied on Halloween, Cyber Monday, Thanksgiving, and what have you. With proper preparations and effective research, you can create a huge impact on your product sales.
