Selling on Amazon requires several practices, one of which is improving your Amazon sales rank. Product ranking is important for any eCommerce business. It is essential to rank successfully on Amazon if you want customers to find your products with ease when searching the site. As an Amazon seller, understanding what Amazon's best sellers rank means is important. In this article, you can learn how Amazon’s A9 search algorithm works as well as tips on how to improve sales rank on Amazon.
One big secret about those top-rated sellers on Amazon bagging thousands of dollars on sales weekly is that they are experts at positioning their products in front of more potential shoppers. By so doing, they rank higher in the Amazon search results. Every Amazon seller should aspire for a higher ranking; this is because Amazon rewards the best-selling items in a product category by displaying them on the first page of a product search result. Wondering how to find Amazon sales rank? Scroll down the “Product information” section. Another benefit of ranking higher on Amazon is that Amazon will tag your product with #1 Best Seller.
What is Amazon's sales rank?
When we talk about Amazon's ranking, it represents a number from 1 to 1 million and above (depending on the product category). Amazon sales ranking helps sellers to determine how well a product is performing compared to other products in the same category. Amazon best seller rank can also refer to the page number in which your product appears in the results for a particular product search. When it comes to Amazon ranking, the best-selling items have a lower ranking number. An item ranking #8 sells better than a product that is ranked #47. That’s how to check sales rank on Amazon.
What is the A9 algorithm?
You may be wondering what is A9 algorithm? I was worried until I researched it. A9 is Amazon’s product search algorithm. It is a sophisticated technology that is evaluated based on human intelligence, programmatic analysis, performance metrics, and key business metrics. Note that every search engine, from Google to Bing, Yahoo to DuckDuckGo, etc. has its unique algorithm. Unlike Google’s algorithm, Amazon’s A9 delivers results through a two-step process when a buyer completes a search. It first pulls relevant results from its database and then ranks them according to relevancy. The idea is for Amazon to maximize revenue per customer. Conversion rate, relevancy, and customer satisfaction & retention are Amazon’s equally important ranking factors.
How to rank higher in search on Amazon
Several factors need to be taken into consideration if you want to boost your Amazon best sellers rank. In this section, we will discuss six proven strategies on how to improve sales rank on Amazon.
1. Optimize your product/listing title
Your listing or product title is very essential; it is the very first thing shoppers will take cognizant of. As a result, you should make sure your product title is unique, attention-grabbing, and enticing to both shoppers and Amazon’s A9 algorithm. Your listing title must also be written in a way that matches what consumers are looking for. Remember to do keyword research and embed relevant Amazon keywords within your title accordingly. In summary, typical titling must include your product name + descriptive keywords and maybe your brand name [optional].
2. Optimize images
Another way to get the best ranking from Amazon’s A9 algorithm is to optimize your product images. In SEO, optimizing images involve everything from using high-quality images and/or infographics and renaming the image with relevant keywords in a way that will catch the attention of shoppers. Ideally, your products images can feature informative text, logos, and a pure white background. Embedding this important information into listing images will help improve your conversion rate, which in turn, boosts your Amazon sales rank.
3. Optimize your product description
Just as you optimized your listing title, in the same manner, your product description needs to be compelling. No matter how creative your product image is, it cannot entice ALL shoppers. Many shoppers prefer to know more about the product before making a purchase. Failing to write an excellent product description can make you lose potential customers. A typical product description must answer the WHO, WHAT, WHY, and HOW of the product. Who needs the product, What are the product features, Why your customers need the product, How they can make use of the product. Easy, right? Don’t forget to include relevant keywords where it matters to increase your discoverability in Amazon’s search algorithm.
4. Get more Amazon reviews
Where other things fail, reviews do the trick. About 90% of shoppers’ buying decision is based on online reviews. Consumers feel safe knowing they are not the first person to try a particular product. If you want your customers to trust your brand and product enough to buy, then you need to rack up good positive reviews for your brand. Getting Amazon reviews isn’t rocket science; try the following:
- Use Amazon’s Early Reviewer Program to launch new products.
- Ask customers for reviews regularly. Do this via email without spamming.
- Include a product insert that asks customers to drop a review.
5. Price the products strategically
One thing is competitive on Amazon and that is pricing. If your products are priced too low, that could devalue your niche; and if they are highly priced, customers may seek an alternative. So, how do you strategize your pricing to get a higher Amazon sales rank?
- Understand the profit margin for each category. Experts recommend a profit margin between 25% and 30% after seller fees, PPC spending, and landed costs.
- Make your product stand out from the rest. This also means you should offer something valuable and of higher quality than your competitors while maintaining competitive pricing.
- When it is time to launch a new product, research the average price range for your product niche and stay within it. As you rack reviews, you can gradually increase your price.
6. Promote your Amazon listing
Regular promotion and analyzing ads’ performance are sure ways of increasing your Amazon best seller rank. You can either use free or paid advertisement. Free adverts may include but are not limited to social media marketing, email marketing, content marketing, and video marketing. If your brand has the budget, you can promote your listing with Amazon PPC campaigns or Facebook ads, or Google ads. Whatever option you choose, ensure to optimize your listing – you will see your Amazon sales rank improve.
Start ranking higher on Amazon
With this guide, you are sure to rank among Amazon best sellers. Do you know people sell items online without first stocking an inventory? It is called dropshipping. Allow me to briefly introduce the dropshipping business model to you. Dropshipping is a business model that allows you to sell online without owning a warehouse, stocking an inventory, or fulfilling orders. All you need is to create an online store, find the right niche, and research the right dropshipping supplier. Once you get an order in your store, the order is transferred to your dropshipping supplier who then ships the order to the address provided. Seems easy right? Not so fast. As eCommerce continues to gain popularity, more and more dropship suppliers emerge. While this is good news for the industry, the challenge comes in locating a trustworthy dropshipping supplier. So far, we’ve tried different services and found out that SaleYee is a reputable dropship supplier. SaleYee is a fast-growing dropshipping supplier that offers quality products at wholesale prices. They have in stock over 30,000 profitable SKUs to choose from. Here’s why you should try the SaleYee platform.
Free & fast delivery from local warehouses: Extended delivery time has crippled so many businesses in recent years but SaleYee has found a way out of this crucial problem. By owning local warehouses in different locations, the SaleYee platform is able to offer fast delivery to customers all over the world. Using this sort of service will ensure customer satisfaction and increase positive reviews.
Promotional events every month: SaleYee holds promotional events each month where they offer the best-selling promotional items in various categories. The aim is for retailers to get quality at a low price, which in turn, will increase your profit margins.
Round-the-clock customer service: If there is anything that interests me the most about the SaleYee platform is their outstanding customer service. SaleYee provides 24/7 customer support to all its clients all over the world. You can’t bore them with your inquiries – they will not only attend to questions but will also offer guidance. After signing up with the SaleYee platform, you will be assigned an account manager. You can reach this personnel anytime for anything.
Clearance sales for huge profits: These are products that are sold at huge discounts far below the normal retail prices. SaleYee offers clearance sales to its retailers so they can maximize their revenues without worrying about delivery.
Getting started is as simple as signing up; no hidden charges, no membership fee – just visit SaleYee.com to begin your dropshipping adventure.
