Anyone who cares about gaining great traffic online today understands how hard it is getting traffic from Google. With much competition, things have changed these days. Emphasis is no more on organically getting search results. To rank first on Google, you need featured snippets on Google. Doing this helps you optimize the search results. By this, your content would attract more brand exposure. An example of a Google featured snippet appears in the form of bullets, lists, paragraphs, and tables. There is a way to rank the first using featured snippets on Google. This article summarily explains to you how.
What are Featured Snippets?
Many content creators ask "What is a Google-featured snippet?" Featured snippets refer to carefully chosen search results. They are shown at the beginning of the organic results of Google just below the adverts in a box. Featured snippets focus on proffering answers to the user's question right on.
Featured Snippet Examples
To answer the question "What is a featured snippet?" you need to look at examples of a good featured snippet example. Some have to do with any of the following:
- Texts featured snippet
- Paragraph featured snippet
- YouTube featured snippet
- Table featured snippet
1. Text Featured Snippets
By taking a look at the example, it is evident that a good portion of text snippets are culled from Wikipedia contents
2. Video Snippets
Google may also choose to make a video an answer to a query
3. Bulleted Featured Snippets
A bulleted list may as well display a picture
4. Table Featured Snippets
An answer may also be something close to this.
Why is Featured Snippet Research Important?
Well-organized featured snippet research helps you so much. There is often a 20 – 30% growth in traffic for sites when the sites hold a featured snippet for the question. Also, the click-through-rate (CTR) obtainable on a featured page goes up increasingly the moment you place in an answer box.
Optimize for Featured Snippets
No magic wand exists for ensuring your site features. You need to optimize for featured snippets. As it is, it is a good clue to begin with unspecific SEO best practices. The reason for this is because it is only possible for you to feature only the moment you get high for the question. That aside, the most approachable way to become featured is to proffer a more convincing answer. Check the following possible hints:
1. Focus on answering every question briefly
Keenly observing answer boxes may cause you to have the mind that Google chooses to display an answer that was given in a single paragraph. This does not however mean that your article or content needs to be only one paragraph. Instead, these times, Google appears to prefer long-form articles that they also appreciate as cornerstone content. Everything you should do is to improve your mode of blogging a little bit:
- In your content, ask the question
- Instantly follow the question with just one-paragraph response.
- Explain more about the article
This strategy tends to result in greater retention of users as it causes an article to be placed better. Consequently, readers find it easier to read.
2. Ensure a single article answers many related questions
In the study of featured snippets, experts have discovered that the moment a page becomes featured, it is probably would become featured in more related questions. This translates into the fact that it ought to be well arranged and articulated. Just like the way it talks about more similar queries.
Google is highly effective at knowing similarly related and synonymic queries. Therefore, you also should. It makes no point designing a distinct page proffering answers to every particular query.
By just writing powerful content talking about many similar queries is a better stratagem. This is so especially where you focus on becoming featured in answer boxes.
3. Be accurate and consolidate well
Are you aware that Google appreciates steps, lists, and numbers? More usually than you anticipate, response boxes will outline basic ingredients, amount of steps, time to curate, month and town of birth, and so on. Become really factual with listing useful names and numbers when you are introducing answers to questions.
It only discloses the manner in which Google appreciates a well-designed, genuine, and number-based article. There's actually no particular markup to design your content. Google appears to choose things like <table> or <ul> more properly. They do not require any other indicators.
4. Consolidate your questions suitably
To put together many similarly related queries in one content, you should organize your questions properly. This actually assists you to arrange your article properly. There's a multi-level keyword organization design which you can apply here too:
- A non-specific keyword forms a segment or a part of the blog
- A greatly specific search query turns out to be a content title
- More particular questions decide the content subheadings and definitely determines its arrangement
5. Use eye-catching images
Paragraph featured snippets that have images are funnily eye-grabbing greater than normal featured snippets. Truly, you may not be capable of identifying the way to add some image such that it becomes featured. Google appears to choose a casual image from the page and they do not have to direct it to an improved form.
That aside, the exclusive means to make that happen is to ensure every in-content images are eye-grabbing, designed, and explained better. This is to the end that regardless of which Google finally features, it will appear fine.
6. Try updating and re-uploading the images (by using WordPress)
WordPress gives dates to image URLs. Therefore, even where you're updating content with novel information the images may be taken as somewhat old. It is important you see some paragraph types of featured snippets that have images the moment you begin to update your images as well.
7. Observe the way you're doing
Importantly too, you need to check how you're doing through professional SEO tools like Ahrefs. Ahrefs assists you in monitoring the queries for which your domain is featured. Therefore, you need to focus on these as they develop and novel ones show up.
Conclusion
It requires lots of planning and research and you may not be certain the moment you'll begin seeing the outcomes. However, research Google featured snippets is your motivation to do better in your articles. With that, you'll surely achieve other essential objectives as you go up.
