So far, Amazon is the world's biggest and most influential e-commerce platform. Around 100 million people buy from Amazon; more and more people try to sell on Amazon. However, it's not easy to reap huge profits while running an Amazon store. Therefore, learning about what makes for Amazon Best Sellers is of great importance in driving traffic to make sales.
Different Kinds of Rankings on Amazon
When it comes to the ranking of products on Amazon, it's worth mentioning the search results, Amazon Best Sellers Rank, Amazon Ad Rank. The ranking of products affects sales volume. In this article, we focus on the search results and the product rankings in different categories.
What's Behind Amazon Best Sellers Rank?
Generally, on the list of Amazon Best Sellers Rank (BSR), products in a specific product category are ranked in real-time.
What decides the ranking factors of Amazon Best Sellers? The sales volume! The ranking depends on how many products are sold within a certain time. Amazon also highly evaluates the history of products which is considered in its product ranking algorithm to assess the market potential. If the market potential of a new arrival is more promising than an old product, the former will rank higher.
What's more, those ranking high on the list are sold by Amazon via Fulfillment by Amazon. Products fulfilled by Amazon have more chances to be displayed. This is partly because the Amazon buyers are used to choose "Cash on Delivery." What's more, Amazon always advertises the user experience of FBA and encourage third-party sellers to choose FBA.
1. Key Ranking Factors
Sales volume, rating, performance are key factors that determine the ranking of a product in search results and a specific category. The ranking is mostly up to the synthesis of these three factors.
① Sales volume: It directly affects the product ranking on Amazon. Those rank higher can drive more traffic and sell better.
② Rating: The higher the rating, the better. This is because Amazon is product-centric, and consider customers as gods.
③ Performance: Order Defect Rate (ODR), Page on Time, Exit Rate, and so on.
2. Category and Sub-Category
The relevancy of a product to a category or sub-category directly determines the ranking. Therefore, classifying a product in the right category and sub-category is essential. It's important to complete specification, including brand, color, features, dimensions, materials, and so on.
3. Relevancy
Amazon sellers should also think highly of keywords and search terms by taking advantage of them. Choosing the right keywords is meaningful, which helps with the product ranking.
4. Customer Feedback
A top-selling product on Amazon a great number of reviews in comparison with other products. Product reviews affect the rating of a product, the click-through rate, as well as the sales! All of these lead to a difference in ranking.
5. Buy Box
Apart from the above, Amazon has a special ranking which is determined by the Buy Box. To win the Buy Box, using FBA is the top priority, followed by offering the best prices, having a good reputation.
What's more, holding more promotional events also helps to increase the sales volume. Open Amazon Seller Central, add the ADVERTISING tag to your products, and click "Manage Promotions" to offer irresistible discounts.
Consider these ranking factors when you optimize Amazon product listings, and your product ranking will be higher!
Bonus Tip: SaleYee Helps with Amazon Dropshipping
You can source quality products easily by working with saleyee.com to lay a solid foundation for the high sales volume. SaleYee offers 30,000+ profitable SKUs, unbeatable wholesale prices, great discounts, fast and free delivery from local US/UK warehouses to ensure maximum customer satisfaction. With SaleYee Dropshipping Platform, it's easy for you to focus on the sales, optimize product listings, and sell products like hotcakes on Amazon!
