Facebook Marketplace has been a big revolution for Facebook, buyers, and sellers. For the latter in particular, Facebook Marketplace has become a way of reaching thousands of potential customers with little work. But to achieve amazing results, you still have to put some effort into it. For example, it's essential that you learn as much as you can about the Facebook Marketplace search, the algorithm that works behind it, how it works, and how you can exploit such knowledge.
Welcome to the place where you can learn anything sellers need to know about the Facebook Marketplace search algorithm!
How does the Facebook Marketplace algorithm work?
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Artificial Intelligence
The Facebook Marketplace algorithm is an AI, which means that the more the user uses the platform, the more the algorithm learns about them and becomes more precise in suggesting items and products. You, a seller, need to be very aware of it.
Now that you know that the Facebook algorithm learns from the users' usage of the platform, you can understand even better the importance of engaging the audience using the whole platform. Create a Facebook Business Page, share content, interact with the audience through the comments section. The more Facebook users interact and engage with your posts, pages, and items on the marketplace, the more those items are likely to be shown in their page results when they search the Marketplace.
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Analyze from buyers’ behavior
Do not jump to this paragraph even though you're a seller! To understand how to optimize your selling strategy, you also need to know how the Facebook Marketplace algorithm works according to the buyers’ behavior.
How to search Facebook Marketplace or how to search all of Facebook Marketplace if I am a buyer? Anyone knows how to search the Facebook Marketplace and that after the first search, the platform suggests some items. These are the items that are similar to the ones you showed interest in. Remember that you don't show an interest only by searching in the Facebook Marketplace but also using Facebook, liking posts, and any other thing you do on that and other platforms. Other than that, the algorithm can recommend products that are visually similar to the one you've shown interest in. If you like a table, the suggested items will show not only other tables but tables that have similar characteristics to the one you liked.
All of this means that in order to boost your sales on the Facebook Marketplace you should, first, engage in the whole Facebook platform, and, second, optimize both your product descriptions and images without being too creative. Now that you know that Facebook favors clear images, with bright lighting, and that it shows users products that are visually similar to the ones they've already shown interest in, the last thing you want is that your images are completely different from all the others.
A white background, for example, is very common: don't try to be original and stick with that!
If you want to stand out of the crowd, do so in terms of the service you offer: try to offer a better service than your competitors. How? Free delivery, for example, can be key.
Users who are learning how to search all of Facebook Marketplace may expect free delivery as well. But for you offering such an effective service can be more complicated. However, selling on Facebook Marketplace becomes easy when you rely on the right dropshipping platforms. SaleYee dropshipping platform, for example, is supported by local warehouses in many countries and offers free and fast delivery in many places around the world. More than 30,000 profitable items that are suitable for selling on Facebook Marketplace are available, together with each list containing an SEO description. This is how you can become competitive in the Facebook Market and on the web in general.
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Analyze from sellers' behavior
Sellers are suggested things too when they upload products to their marketplace. For example, categories and even prices are auto-suggested. There is also a tool that automatically enhances the pictures' lightning in the product images they upload.
This is a part of the Facebook Marketplace algorithm that you can totally trust. It's in the interests of the platform itself that you sell your products, and as many of them, as you can, so automatic optimization is a trustworthy help.
With Facebook, you can advertise the items you're selling in your marketplace just like you'd do with your Facebook posts. This way, when users search all Facebook Marketplace, it'll be more likely that they end up finding your products.
Facebook Paid Ads are very important to boost your sales on the platform marketplace. Since you only pay when the users actually make the desired action, this is a very smart investment to boost your sales. Always run market research before the start of your Pais Ads campaign so that you can target specific segments of the audience with your product.
Why do sellers should know Facebook Marketplace algorithm?
When people think of algorithms that work behind the scenes when they use a search tool, they usually think of something that keeps on suggesting running shoes after they've searched “running shoes” for the first time. But the technology is way more complex and advanced than that and the implications for buyers and sellers are way bigger.
When you, as a seller, know how the algorithm that runs behind the platforms you use works, you can understand and optimize many parameters inside your business to boost your sales. These parameters are the category of items you're selling, product descriptions, product images, communication with buyers, marketing…
As you can see, understanding the algorithm has primary importance: we'll take a more detailed look at how it works. Once you know how the Facebook Marketplace algorithm works, you can understand how to exploit such knowledge to boost your sales on the platform.
Furthermore, when you rely on a dropshipping platform (especially one that offers a full-inclusive service like saleyee.com) you can specifically focus on how to boost your sales in the Facebook Marketplace leaving them to take care of every technical aspect of the order processing and shipment.
Conclusion
Based on our knowledge about the Facebook Marketplace algorithm, we also provided tips on how to boost your sales. Now it's your turn to put them into practice, and why not, even find out more!
