Amazon dropshipping is a popular business model and a good place where buyers and sellers meet. It is no surprise that Amazon is the first retail choice for buyers all over the world since they are renowned to protect buyers’ interest more than anything else. Amazon sellers know this; so they are left with no choice but to play by Amazon’s [strict] rules i.e. to offer quality products and ensure customer satisfaction. If you’ve taken note of “Amazon Choice” label, you will understand what this is all about. You may be wondering “what does Amazon choice mean”. Don’t worry, in this short guide, you can learn “what does Amazon choice mean”.
As eCommerce continues to gain popularity, customers are on the lookout for value and quality when making purchases. As the number 1 online marketplace in the world, Amazon came up with “Amazon choice” to:
- help sellers get more customers and become more popular
- help buyers get what [value and quality] they want faster and with ease
Any seller who is not on Amazon’s choice may struggle to make sales. This is because a lot of customers prefer to buy products with the “Amazon Choice” label.
Here’s what you need to know about Amazon Choice and how it can affect your business.
What Does Amazons Choice Mean?
Amazon’s Choice is a black badge that you see on Amazon’s highly-rated products. Amazon’s choice was intended to bolster the purchase of Amazon’s Echo speaker in 2019. Fast forward to 2022, Amazon best choice products indicate the popularity of a product among buyers. The accolade [displayed in form of a badge] is given to show buyers that a particular product has met all possible Amazon sales requirements. Hence, such a product will receive good reviews and generate a high satisfaction rate.
Is Amazon Choice Reliable?
Yes, Amazon choice is very reliable. One thing to note about Amazon is its excellent customer treatment. They believe the customers are the main reason they are in business – and that is quite true. That is why Amazon set out a few strict rules that every seller MUST abide by before fulfilling orders on Amazon. Since Amazon choice is a means of communicating to buyers that a particular product has met all Amazon requirements then it automatically becomes the people’s choice. So is Amazon choice reliable? Yes, it is. That being said, Amazon best choice products are more profitable than other products listed on Amazon.
How Can a Seller Get Amazon’s Choice Badge?
Not just any product can get the Amazon Choice badge. From star ratings to editorial recommendations, there are a few requirements before a product can be eligible for Amazon’s Choice. They are:
- The product should be available for quick Prime shipping by Amazon, regardless of who sells the product
- The product is not just popular but has a high customer review/rating
- The product is priced competitively with a low return rate
- The product is frequently purchased by customers searching for the keyword
Once a seller can meet these criteria for a product, they will get the Amazon Choice badge.
NB: A product can hold Amazon’s Choice badge for multiple keywords. For example, a summer kids’ socks could appear Amazon’s Choice for both “summer socks” and “kids’ socks” keywords.
Top Tips For Finding Amazon Choice Products
How do you find Amazon choice products?
Visual: The Amazon Choice label is made up of Amazon color palette of white, orange, and graphite. It is almost impossible to not recognize. You will find the badge on product detail pages beneath the title.
Search: When you search for an item on Amazon, the results page may feature one or two products with Amazon’s Choice badge. Keep in mind that the badge is located in the top left corner of the image in search results.
Alexa: Want to know how to search for Amazon choice product? Try Alexa. Alexa is Amazon’s technology that is responsible for voice search. When you search for a product using Alexa, you will likely get a list of Amazon best choice products. This helps competitive listings thrive and allows shoppers to find what they need faster. You can scroll down if you want something different.
Tips For Boosting Your Sales Once Your Product Is Listed Among Amazon’S Choice
Once you have been awarded the Amazon Choice badge, you want to take advantage, boost your sales, and keep your business expanding. Wondering how you can use Amazon’s Choice to boost your sales? Here are a few things to note:
Maintain trust
The Amazon Choice badge symbolizes trust in a brand. It is Amazon’s way of accrediting a particular seller as one who offers value, quality, timely delivery, and impeccable customer service. Customers will trust Amazon’s recommendations for them, thus, it is your responsibility not to throw such a valuable asset down the drain. Maintain trust by offering high quality and timely delivery.
Take note of changes
The badge for a particular product may change with time if the feature that was used to award it changes. Some of the features may include the quality of the goods purchased, pricing, or even keyword. Always keep in mind the possibility of a change. This will help you retain your Amazon Choice badge and increase your income.
Increase exposure
Since Amazon’s reason for placing a badge on a seller is to boost its sales, it only makes sense for the seller to increase the exposure of his brand. Savvy retailers take advantage of the Amazon Choice badge by increasing their marketing and advertising efforts. Some go as far as running paid ads, ensuring SEO, and fast page load speed. The idea is to increase your reach since more people will see your products when they search for a keyword.
Diversify
Getting a reward for a product isn’t the end of the road; it only gives you an opportunity to develop a different type of product. You can diversify into other sources of income and work on other products.
Bonus Tips: Amazon Dropshipping With The SaleYee Platform
One of the parameters for achieving Amazon’s Choice badge is to sell high-quality products at competitive pricing. Only a few dropship suppliers can provide quality items at affordable pricing, one of which is the SaleYee platform. SaleYee is an outstanding dropship wholesale supplier that is dedicated to helping retailers. They offer seamless integration with Amazon, Shopify, Walmart, eBay, and Wish, making it easier to dropship cheap quality products. You can choose from over 30, 000 profitable SKUs with huge profit margins and dropship. Using the SaleYee platform is completely free! You will get access to reputable suppliers who offer quality products and fast shipment.
Conclusion
Amazon’s Choice has made a huge impact on sellers’ revenue. It lets buyers know which brand offers the best whenever they search for something. Although there may be other parameters that we didn’t look into in this guide, we recommend that you stick to the ones listed above to ensure that you are rewarded or maintain [as the case may be] the Amazon best choice products badge.
