Walmart offers great opportunities for both buyers and sellers. Buyers can find great deals shopping through the hypermarkets and online stores of the chain, and sellers can get their products in front of the millions of visitors that browse through the Walmart online marketplace every day.
But how to make sure you stand out from the crowd? How can you boost your Walmart online sales? In this article, we’re going to provide you with 9 awesome tips on Walmart online sales for online retails.
9 Tips on Walmart Online Sales for Online Retailers
1. The Importance of SEO
Don’t make the mistake of thinking that SEO is only important for blogs or common websites. For any online content, it’s important to rank properly on the search engines and this includes product descriptions on any online store.
If you want to boost your sales on Walmart e-commerce, then, you need to focus on SEO. Remember, SEO is more than only keywords: they are fundamental, of course, but you also need to optimize meta-tag and images. There are tons of tools available online - some are free, some require a subscription - that can help you understand how to optimize your product descriptions for search engines and, also, analyze your SEO performance so that you can understand where it needs improvement.
Don’t forget that, when a user searches for a product on the Walmart online store, it works like a sort of search engine itself: SEO helps the chance that your products appear on the first positions of the Walmart search result page when a customer searches for a particular product.
2. List Your Product in the Right Categories
A simple mistake like listing your products in the wrong category will affect your Walmart online sales. To make sure that your products show up on the Walmart search result page, place them in the correct product category - keep in mind that Walmart categorizes their online products the same way they do for their Walmart retail marketplaces. - and apply the correct attributes.
3. Optimize Your Product Titles
What is the perfect title to boost your online sales? The heading of your item should be short and concrete so that the product is clearly defined in one line. You can check the product title of your competitors to learn from them but never copy them. Make sure that, only by reading the item heading, a customer can make a clear idea of what the product is and what it does.
4. Optimize Your Product Images
Customers will always be keener to buy products that they can take a good look at. Use several pictures to show different perspectives and details of your items. If the product is available in different colors or designs, you should provide at least one image for each option available.
5. Win the Buy Box
When users display the item page on the Walmart e-commerce, they see the main Buy Box - that also contains the “Add to Cart” Button - and a smaller list of options for the same product from other sellers. What you need to know is that - in the vast majority of cases - the user will purchase the item displayed in the Buy Box. That’s why, to boost your Walmart online sales, you need to win the Buy Box. How?
The Buy Box usually displays the cheapest price and items that are sooner available. Therefore, make sure that your prices are competitive and that your items are always in stock.
6. Be Competitive But Always Profitable
We’ve already spoken about the importance of keeping your prices competitive to boost your Walmart online sales, but - at the same time - you must make sure to determine the right markup to be profitable. The last thing you’d want is to become loss-making in the attempt of keeping your prices low. Having a precise and updated record of your expenses and earnings will help you with that.
7. Discount And Promotions
As you may have already learned from any Walmart retail you’ve visited, discounts and promotions are a great Walmart marketing strategy to boost sales. Of course, the same tools work for Walmart online sales and they are even more powerful because the Walmart website had a “deals of the day” page.
Users browsing through the page searching what are the Walmart online deals today become a great opportunity for you as a seller. Run discounts and promotions to attract customers, increase your chances of ending up on the Walmart Online Deals Today page and boost your sales.
8. Provide Premium Customer Service
Other than quality products, providing excellent service is key for the success of your online sales business, and this goes through premium customer service. Make sure to promptly reply to customers’ inquiries, provide solutions as soon as possible, and avoid stockouts.
9. Provide Excellent Fulfillment
Your Walmart online sell orders must be finished with excellent fulfillment. This aspect is sometimes underestimated, but when the order is made, things must happen quickly: send the confirmation email, get the product packaged and shipped, keep the customer informed of what is happening with their items. Why is it so important? Because this is what your competitors are doing. Excellent fulfillment is most challenging when you’re exploiting Walmart online sell opportunities. It is the best idea to start your Walmart dropshipping business!
SaleYee dropshipping platform is here to empower your Walmart business. Other than providing dropshipping products, SaleYee makes it possible to sync with your Walmart online store and takes care of the fulfillment of the orders delivering items quickly thanks to the warehouse network that can dispatch orders fast and ensure free delivery. WithSaleYee, you can also stand out from the crowd and boost your sales by offering free delivery to your clients.
Conclusion
With these simple but powerful tips, you can boost your Walmart online sales and emerge as a leading seller on one of the largest marketplaces in the world. Why not start your profitable Walmart business quickly?
