The beauty of e-commerce is there are numerous online marketplaces to help you succeed online. Most retailers are probably familiar with Amazon, eBay, Shopify, AliExpress, and so on. However, options like Walmart Marketplace are as reputable and well-known as the aforementioned marketplaces. Walmart Marketplace offers a tremendous opportunity for you to list your products in front of millions of audience. This ultimate guide to Walmart Marketplace will help your business reach attainable heights.
Over the past five years, the popularity of Walmart Marketplace has increased and many online shoppers are heading to Walmart as a choice destination during the holiday season. Walmart Marketplace works similarly to eBay and Amazon – third-party sellers. Millions of shoppers use search engines or Walmart’s search box to find product listings from numerous sellers. Before we dive into how to sell on Walmart Marketplace, let us discuss what is Walmart Marketplace?
What Is Walmart Marketplace
Walmart Marketplace is among the world’s largest e-commerce platforms where buying and selling are conducted. It is a popular meeting point for world-class retailers and consumers shopping online today. As a retailer, you will find various giant Walmart Marketplace sellers to do business with. Listing your products on Walmart Marketplace is easy; however, third-party sellers must be approved before selling. What’s more, Walmart Marketplace has a wide array of products from different categories that can generate sales almost immediately.
Getting Approved Before Selling On Walmart Marketplace
Like Amazon and other online marketplaces, you can simply apply as a seller on Walmart Marketplace login. But your products will be listed after vetting and approval by the Walmart team. Thorough verification of sellers has contributed to what has made Walmart Marketplace a trustworthy brand globally. To them, uncompromised standards are a recipe for meeting customer expectations.
During registration, you will be asked to provide basic information such as your address, EIN, tax ID, and product category that fits into one of Walmart’s many categories. Once you submit your application, the company will notify you when your store has been approved.
Upon approval, you will need to set up your seller account by completing your profile, integrating your product catalog, connecting a payment account, and testing orders. You will also be required to sign a Retailer Agreement contract. Afterward, you can request a final review from Walmart before launching your marketplace shop.
NB: This process is only applicable to selling online and not in Walmart physical stores. Also, to speed up the approval process, you need to offer very fast shipping, quality products, and rack lots of positive reviews.
Effective Strategies For Selling On Walmart
Since Walmart boasts a huge audience base and variety of products as other top online marketplaces, competition is inevitable. As such, there are some practices you need to adopt before using the platform. Keep these strategies in mind when you sell on Walmart Marketplace.
1. Know your audience
When you know your audience, it becomes easier to create product listings that will cater to their needs. It is through the knowledge of your audience that you can create valuable product information that will simplify the buying process and encourage them to buy. You must keep your audience in mind if you want to achieve success with selling on Walmart Marketplace.
2. Choose the right product categories
Don’t get tempted with the wide array of products to sell on Walmart Marketplace. Every marketplace has a trend of what sells the most. Make research on Walmart’s algorithm and decode which product categories are doing well. Sort out each category from the most relevant to the least relevant and stick with what will impact Walmart’s audience generally.
3. Respond swiftly to customer inquiries
Customers are always excited when their inquiries are answered swiftly. They are eager to know more about your products, shipping duration, return policy, and so on. Responding fast to your customers’ questions is a sure way to increase your customer base and earn positive reviews. Visit the Walmart seller center to regularly find updates.
4. Monitor your pricing
One thing to keep in mind when selling on Walmart Marketplace is that you are competing with a lot of sellers. To get a large chunk of the customers requires you to have reasonable prices on your products. Your prices must neither be too low nor too high. It should be competitive and must meet up with the company’s reputation as an affordable destination to shop. This is because Walmart is competing with Amazon and other big online marketplaces – so they expect reasonable prices from third-party sellers to encourage people to purchase on their website.
5. Consider your SEO
As you look forward to satisfying your customers, offering reasonable pricing, and choosing the best product categories consider SEO too. How? When listing your products, insert relevant keywords and searchable terms in the product title, tags, and description. This will increase your product visibility on both local search engines and Walmart’s search tab.
6. Advertise
As a seller, advertisements bring your store to the limelight. You can run paid advertisements for your shop on Walmart depending on your budget. It will help to improve your product’s visibility and also help you get noticed.
7. Use tools that integrate with Walmart
Walmart allows integration with numerous e-commerce management platforms, including M2E, GeekSeller, and Shopify CED Commerce. Different tools perform a wide range of functions like uploading products, order tracking, etc. Using tools that integrate with Walmart will help you save time and effort as a seller.
8. Offer very fast shipping
As e-commerce expands, customers’ expectation also increases in terms of fast shipping, improved product quality, and impeccable customer service. If you want to succeed on Walmart Marketplace, you must offer fast shipping. It is best to offer same day or 48 hours delivery as Walmart monitors your shipping rate. How quickly you process, package, and ship products will determine whether or not you will continue selling on Walmart Marketplace.
9. Include extra images
Uploading high-quality photos of your products from multiple angles improve customer experience.
Other Online Marketplaces To Sell
While Amazon, eBay, and Walmart are top marketplaces to sell online, the competition can overwhelm new retailers. However, that’s not the same for the SaleYee platform. SaleYee.com is a leading dropshipping wholesale supplier that is dedicated to making dropshipping easier for every online seller. SaleYee.com simplifies the process of dropshipping in so many ways. It boasts over 30,000 profitable SKUs from different categories that will guarantee sales at any time of the year. With 700,000+ sq.m. local warehouses in the US and other parts of the world, SaleYee offers same-day delivery – an ingredient to maintaining a happy customer. Sometimes, depending on the proximity of the customer to the warehouse, items can be delivered FREE. Retailers enjoy big discounts and huge sales margins from reputable suppliers using this platform. The SaleYee support team offers 24/7 service to attend to any inquiries. Unlike the strenuous Walmart Marketplace application process and listing fee incurred for using Amazon, using the SaleYee platform is free.
What Products Sell Best On Walmart
In case you are wondering what to sell Walmart on marketplace, consider the following best product categories:
1. Clothing and accessories
2. Arts and crafts
4. Baby
5. Patio and garden
6. Pharmacy and health
7. Personal care products
9. Auto
10. Household essentials
11. Toys
12. Sporting goods
13. Beauty
14. Entertainment
15. Video games
16. Electronics
How To Become A Walmart Marketplace Seller
1. Apply as a seller to get the Walmart seller login
2. Complete registration by providing partner registration, tax reports, a bank account, and shipping information
3. Complete partner profile
4. List your products
5. Set prices
6. Include photos
7. Preview your product page appearance to ensure that all information is correct and error-free
8. Launch your Walmart account
9. Advertise your Walmart store
10. Fulfill orders
11. Manage returns
12. Communicate with buyers
Conclusion
The process of selling on the Walmart Marketplace is easier than you thought if you can follow the following tips and strategies. We hope you find this ultimate guide resourceful. Begin your adventure on Walmart with this guide and start making huge sales.
