Neuromarketing is the new big thing in the digital marketing space. As an online marketer and an online retailer, you should learn about neuromarketing. Learn, understand, and earn more with the knowledge of neuromarketing. Neuromarketing has a relevant impact on businesses. The customer-decision-making process is influenced dramatically by the tacit and implicit process of neuromarketing. Neuromarketing helps you as an online marketer and online retailer to understand the complex behavior of customers. Continue reading to learn about neuromarketing.
What is Neuromarketing?
You, at this point, want to know what neuromarketing is? That is the right thing.
Simply: Field of Neuroscience + Filed of Marketing = Neuromarketing.
It is simply the coming together of two fields.
Neuromarketing definition is put together as the field of neuroscience that views customers through the lens of their cognitive processes. It is applied in marketing to understand customers’ choices, what they expect, motivations, and a better understanding of their behavior.
Neuroscience is the approach to understanding the reasons behind the decisions made by customers. And how they tend to respond to marketing stimuli such as advertising and discounts.
12 Best Neuromarketing Examples to Boost Sales
It is now known about the need to implement neuromarketing as an online retailer and marketer. Putting you through the application of neuromarketing is vital. Below are the best 12 neuromarketing examples to show you how and why to apply them.1. Implementing herd effect to increase conversion
Herd effect is an intuitive decision humans make to follow the crowd. It is similar to social proof. What people are going for is in common thought to be a good choice. How do you apply the herd effect? Your reviews and statistics of bestselling items come into play. Put them up on your landing page/website. Seeing most people going for a product or service influences customers to make a purchase.
2. Reciprocate with small gifts to trigger buying
The gift is a way to trigger buying. The gift can be in the form of limited access to a service you render. If you are a consultant, you can give your advice. Customers having a good experience event with a trial are likely to opt-in for your premium service. Moz.com, which is an SEO website, gives a trial version of their service. The little good experience is a compelling tool to pay for a premium.3. Use the power of association for excellence
The Association effect is an example of neuroscience that you can use to your advantage. How is this done? By putting on your website/landing pages the reputable companies you have worked with. The choice to go with you is based commonly on the thought that the stated reputable organization finds you suitable. Your brand becomes trusted, and the customers tend to want to go with you.4. The oddity of many options
Neuroscience has come to realize that many options given to customers paralyze their decision-making. With too many options, customers tend not to make any choice. To convert, limit the options available.5. Employ scarcity
When a product is available in large quantities, the customer feels no pressure to buy now. He can postpone making a decision. A postponed decision may end up not being made. Offering daily promotional sales by Amazon is an example. When customers realized that an offer is only for a limited time and the items are scarce, the decision is less likely to be postponed or delayed.6. Put out content that is easy to understand
The first channel of communicating with your customers is through the content on your website. One is only communicating when the other person understands the information. You should have short sentences and not lengthy ones. Also, avoid the use of too many big words.7. Seek the help of people
It is a psychological fact that seeking help from people makes them feel valuable and important. When you seek help, they feel some sense of inclusion. This could be in the form of their take on the service/product? Ask of things you need to do better.8. Have the right choice of image
A picture is worth a thousand words. Your choice of image for your website/landing page is important. It can unconsciously influence what visitors do when they visit your page. An image serving as a call to action is an example when the face of an image faces where you need your visitors to click. However, if you have no ideas, you should head to SaleYee.com. It is a popular supplier option out there because it provides not only convenient bulk data packet uploading of the products but also customized pictures for those who want to be more competitive among similar dropshipping sellers.
9. The pricing trick
Figures can influence the mind. In your pricing, you can use the figure tactic to influence buyer decisions. $9.99 and $10 are relatively the same, and the difference is one cent. The brain will easily go for $9.99. If you can sacrifice one cent less, you can influence people to go with you. The typical price could be $10, but sacrificing one cent gives you a competitive advantage of you offering a lesser price.10. Color choice
The human has an intuitive response to different shades of color. Some colors have been defined for specific meanings. For example, blue in the marketing world is perceived to convey trust and authority. For the case of purple, wealth and royalty is the message it means. Red is a powerful attention seeker. It represents love and youthfulness. When you have a dating website, it is a great color to use.11. Memorable headlines
Pneumonoultramicroscopicsilicovolcanoconiosis is one long word. Is it difficult to remember? It is the longest word in the dictionary. When you want to have your heading, make it simple and memorable. That way, you are creating a presence in people’s minds.12. Stay confidence
It is best to employ neuromarketing tactics with confidence. You are not arrogant and authoritative by showcasing your brand. Research conducted by Carnegie Mellon University proved that a confident individual’s opinion tends to be accepted. Adopt a confident writing tone for your content. Put up logs that convey you as an authority in your field. As an adept artisan, put up blogs that talk about special tips you alone Know.Best 10 Neuromarketing Books to Read
Our experts pick the top 10 books on neuromarketing for you to read:1. Hooked – (Nir Eyal, 2014)
2. Smart Persuasion – (Philippe Aimé and Jochen Grünbeck, 2019)
3. Brainfluence – (Roger Dooley, 2012)
4. Webs of Influence – (Nathalie Nahai, 2012)
5. Predictably Irrational – (Dan Ariely, 2009)
6. Brain Sell – (David Lewis, 2013)
7. Neuromarketing – Patrick Renvoisé and Christophe Morin, 2002)
8. The Hidden Brain – (Shankar Vedantam)
9. Decoded – (PHILIP P. BARDEN)
10. Neuro Design – (Darren Bridger)
