Currently, TikTok has more than 130 million active users in the US. Many brands use this app to promote their products and other services. This is because it is easy to reach the target audience on TikTok.
If you are new to marketing and do not know much about TikTok ads, you've come to the right place. In this article, we'll be guiding you on everything about it.
Types Of TikTok Ads
Here are the different TikTok ads that you can use to promote your brand:
1. In-Feed Ads
The In-Feed Ads are the standard type of TikTok ads that are available in most regions. It involves promoting your product through an embedded video of your service or brand. Typically, these ads appear on a user’s For You page.
A key feature of In-Feed Ads is that they play automatically and can last up to a minute. However, the recommended duration for brands is twenty seconds. You can create your ad by using the Ads Manager of the social media platform.
2. Image Ads
The Image Ads of TikTok are compatible with the news feed applications of this platform. They run on other apps such as BuzzVideo, Babe, TopBuzz, and much more.
A vital feature of this ad is that it can show an image of the product you want to promote. Besides that, the promotion will include your brand or application name. Apart from that, some text such as TikTok hashtags will be available to users for guidance.
3. Video Ads
The Video Ads are hybrid ads that you can run on the actual TikTok app. Besides that, they are compatible with news applications by this platform. They appear on the For You page of users and include a video.
One of the key features of this ad type is that it can last anywhere from five seconds to a minute. Besides video, the advertisement will also have a display image, TikTok hashtags, brand name, and website.
4. Spark Ads
The Spark Ads by TikTok are used primarily for boosting organic content. Your brand can do this from its own account or another user's account. As per research, this ad type has a completion rate that is 24% higher than other types.
5. Pangle Ads
These are the ads you can place on the platform using the TikTok Audience Network. Pangle is a successful platform that has allowed many people to boost their brand. However, keep in mind it is available only in particular regions.
6. Carousel Ads
The Carousel Ads do not run on the TikTok platform. Instead, they appear in the news feed app series by the social media network. For example, you can market your product on TopBuzz and BuzzVideo using Carousel Ads.
A key feature of this ad type is that you can share ten pictures in one advertisement. Additionally, you can give each image a unique caption relevant to the product or brand.
How To Set Up A TikTok Ads Campaign
Now that you understand the types of TikTok ads, you can move forward to starting a campaign. The following actionable steps may help you to set up quickly:
1. Create TikTok Business Account
The first step to creating TikTok ads is to make a business account. Next, you should go to the Ads Manager option on the platform and signup.
Then you need to fill in the necessary information and verify the email.
2. Describe Your Business
When you open your account, you will get a pop-up for business information. By clicking that, you will be redirected to a new page.
The business information must include your brand name and services. This will allow the platform to show your ads to the right audience. Besides that, you will have to add a link to your website as well.
3. Enter Your Billing Information
Once you have added the business information, you must fill in the billing details. These include your company address, state or province, and the postal code of the region.
4. Set Up Your Payment Type
This is a step that you should complete carefully. You will get two options of payment: manual and automatic. Keep in mind that once you choose a method, you cannot change it. The TikTok ads cost vary depending on the type.
5. Select Your Ads Manager Mode
The Ads Manager section on the platform is the one that will allow you to choose the Tiktok ads types. You can select the option based on your needs and region.
6. Build Your Ad
After selecting the mode, you will have to create your ad. You should upload relevant pictures or videos. Besides that, with the promotion text, you can add some TikTok hashtags.
The ads TikTok allows you to run are easy to create as long as you know the content you want to promote.
7. Review And Submit Your Ad
Once you have made the final touches, you should review your ad and submit it. After that, you will have to wait a day or more for approval by the platform. As soon you get consent, your campaign will run as per the TikTok ads targeting algorithm.
Bonus Tips For Getting Reliable Suppliers
If you are a seller wanting to promote your product through TikTok ads, you must ensure that you have a reliable supplier. This is because there are high chances you will start getting more orders. After all, the TikTok ads targeting methods are highly effective.
SaleYee is a dropshipping platform that can help you with your venture. You can use it to deliver products to your customers with ease. It offers free delivery to various locations.
Besides that, SaleYee has an extensive range of products from various platforms like Amazon, eBay, Walmart, and much more. The best thing is that they offer them to you for a reasonable price. So you can make high profits using SaleYee.
Final Words
That was all you needed to know about TikTok ads. You can use the ads Tiktok offers to promote various products simultaneously. Not only that, but you can reach your target audience with ease.
A key thing to remember is that the TikTok advertisement cost varies depending on the type and audience reach. Once you keep these things in mind, you can run a successful campaign.
