Facebook is one of the popular social media platforms in the world. Hence, it is also a potential marketplace for businesses or brands to promote and sell their items. Facebook store or shop can be thought of as social commerce. It is a modern approach to reach targeted people of any place on the earth. So, small businesses should realize the potential of having a Facebook shop.
Online shopping via social media is a kind of fun and getting easier with time for a window shopper. So, every business should try to be active online. You can be a seller or dropshipper, a platform like Facebook shop can help you to connect better with your customers. By this, small businesses do not need to struggle a lot as compared to an offline shop.
Sellers can do their business without Facebook store fees. Businesses can customize their online shop to make its looks and feel more engaging for the customers. It can be done using attractive accent colors and multimedia.
Why Facebook App Store?
Many people are in doubt, is it effective to create and maintain a Facebook shop and get enough sales than a normal store?
We all need to remember the fact that there are more than 2 billion users are there on Facebook all over the globe. Therefore, it could be a great source of traffic and income from the business point of view.
Following are some more benefits to engage your selling/reselling business on FB store;
- You can set up a Facebook app store within few clicks.
- People can access the Facebook marketplace easily via a dedicated tab on its app.
- One can easily share the offers and products of a shop with others almost like a normal social media post.
- A seller can publish pics featuring the products on sale and tag people to them to increase the chances of their engagement.
- Buyers can message their sellers directly on Facebook before finalizing a deal as well as track deliveries, get support, and more.
How to create Facebook store?
You can start your virtual shop on FB via different means as under;
- By using the native tool linked to the Facebook page.
- By using some other tools and services that do not relate to the Facebook
For the second option of setting up a Shop on a Facebook Page, there are some external applications to create the Facebook store. The list includes but is not limited to Facebook for WooCommerce, Ecwid, Beetailer, or Palbin. They could help you to maintain your FB store better like a website or any other shopping platform.
Coming to the former option, i.e. Facebook store setup via FB page, first you need to make sure that the ‘Shop’ tag is visible. Otherwise, you need to first go to the Edit page/Settings and choose the pages that you want to show to your visitors and in which order. You will need to add a description regarding your shop that should be precise, short, and mentioning its benefits for your customers.
You can select from the available template options to set an option of how your shop is being visible or show your products in front of your audiences. Also, you need to decide about what action will be performed when an FB user will click on your items.
It can be forwarding them towards more details and end the deal or redirecting them to your website and complete the payment process. So depending on the type and price of your products you can choose from such options and plan better to create a powerful lead magnet.
How to Add Items to your Facebook Ecommerce Store?
After launching the Facebook online store, your next approach would be to upload the products. You can quickly do this, but need to remember some tips like;
- Try to add the possible attributes of your products like their available colors, and sizes.
- Try to use high-quality images having only one product (close-up preferable) with a white background. It would take about 5-10 minutes for an image to be successfully published after validation of an upload.
- You can use Product collections to maintain or display your products to the store. A collection is to group certain products to make them more organized, easy to surf for your customers and ensure more customer engagement.
- The rate of conversion can be enhanced by regularly updating grouped products, new releases, offers, and e-commerce categories.
- You need to create offers for the sales and promotions of your products on the Facebook store page. An offer is just like a normal post and can be limited to be shown by adding an expiration date to it.
5 Tips for Dropshipping on Facebook
You can promote your online store on Facebook in a better way and earn much revenue by using the below tips;
- Facebook Fanpage: You can create a Facebook fan page based on your Dropshipping shop. It should include entertaining materials with product posts. Promote your FB fan page wherever possible and get it liked, shared, subscribed the most.
- Connections: Join different Facebook groups with more members including that of your competitors. You can easily promote your products on the Facebook app store.
- Content: The content should be helpful like How-To’s, it should be mostly based on how a product can solve any problems in the common scenario. Your messages should hold uniqueness, try to keep them informational and as normally written by a human. Test with different kinds of posts likes polls, stories, photos, and analyze them from time to time to find the beneficial ones.
- Response: React to the comments and queries of the people responding to your posts and shares on Facebook. Occasionally offer some discount coupons, freebies, or promotional gifts. Try something urgent with your potential leads so to get their quick reaction.
- FB Business: If you have enough budget to spend then you can join the Facebook Business. Your business can be benefitted from the features like audience insights, professional Ads manager, and more.
What you should keep in Mind after the Facebook Store setup for Dropshipping?
As a seller, you can also link the e-commerce items from other platforms to the Facebook store page. You will also need to change your strategy with time as the Facebook algorithm changes since you do not have complete control over your store.
Finally, the most important is to try making a great presence on Facebook Marketplace as well. People on Facebook marketplace store are most likely to buy an item. It can also help you to get local potential customers for your products. Facebook Marketplace has an ever-growing base of potential customers for all types of businesses.
If you do not have an e-commerce store then you can use FB shop and Marketplace as your main aim to dropship your items. Many people are interested to buy items from the Facebook marketplace. After all, they can negotiate the listed price of a product directly from the seller via Facebook Messenger.
What are the Limitations?
Before beginning Facebook store setup, you should also know about its cons;
- Social media is not a shop totally and comes with many limitations when compared to a Dropshipping store.
- If you need traffic on Facebook, then you need to spend on its Ads.
- You will need a well thought social marketing strategy to be successful.
A trusted dropshipping wholesale supplier like SaleYee can help one to get important tips on what steps to be taken. It is to ensure success in reselling business while being active on any kind or number of online platforms.
Summary
Maintaining just an online store for dropshippers is not enough in the current competitive scenario. Thus, online sellers and resellers need to take the benefit of platforms where people are spending most of their time.
Facebook Shops and its features are to help people buy and sell their stuff as per convenience. At the same time encouraging more and more people to be benefitted from window shopping. So the business of any type or size especially startups can open a Facebook shop to get a strong and wider reach of the market.
Do not get confused about how to make a Facebook store or how to open a Facebook store. It is very simple! All you need is an Account and a Business page on Facebook. So you can further;
- Access your Facebook Page and Customize/Configure the Shop Page.
- Fill up all the details about your shop.
- Setup the payment options.
- Add items/products to the Facebook Shop.
- Manage your orders and activities.
A Facebook page can also help sellers to see stats regarding visitors, sales, and more. By the way, you need to agree up to certain terms and conditions to sell products from a Facebook store page. You can also display your products on Instagram. So, prepare yourself for it from now, if you haven’t; and ensure success in the future!
