E-commerce has a profound influence on modern society. It generates great benefits as well as considerable profits. More than half the world's population buys items on the Internet, which also means a great number of opportunities. To stand out in e-commerce, a good understanding of digital marketing can make a big difference, so you must learn everything about it to achieve success in e-commerce.
2 Different Ways to Learn Digital Marketing
There are both commercial and self-taught ways to learn about the application of digital marketing to improve the experience in specific areas of e-commerce. The best way to learn and grow requires work and willingness to find tools to help acquire knowledge fast and accurately. The two most commonly used ways of learning are as follows:
1. Learn marketing by yourself to shape your ability
This is a method that requires creativity on the part of the person learning. It is a model used by MDA Latam University which focuses on using digital tools that are often used in business models that are common outside of the Internet. The method involves learning about marketing tools that can be used in the pursuit of digital marketing later.
2. Acquire knowledge online
Time can be an obstacle when you are in the middle of running a business, so you have to opt for remote methods. There are different platforms such as Platzi, through which you can practice careers and courses dedicated to digital marketing.
This method is often much more effective than the former, as it is more practical and carries a greater guarantee to learn the required digital marketing knowledge in a much more controlled environment. It can help your business move forward and even help with networking in the long run.
6 Best Digital Marketing Courses Online
Digital marketing courses are the best way to learn trades and get certified. They also provide the opportunity for marketing and nuances of the particular practice you're interested in. Below are listed a few of the best resources for digital marketing courses:
1. Reliablesoft Academy (paid, certification of completion)
Through Reliablesoft, you will find a course that is well-stocked with digital marketing knowledge. Because it is a marketing agency, it offers seven courses that cover all the main details, from concepts to search engine optimization. Many favorable Reliablesoft digital marketing course reviews and Reliablesoft SEO course reviews make it popular.
The general experience of using this option is that it's a better value for the time spent on the business resources they provide. You have access to those who have used this resource daily and examples of the particular resource in practical application.
2. Google Digital Marketing Courses (free, certification of completion)
These include methods to start an online business, a platform for customers to see your work and reach out, and resources to help promote online business. They also provide the ability to potentially reach out to other countries.
One of the courses that are taught is Mobile Marketing. Various topics are covered, which can contribute to business growth and provide information on specific content marketing. Some of these courses can be completed in 3 hours while others can be completed in 40 hours depending on the course and the particular type of marketing being learned.
3. SEMrush Academy (free, certification of completion)
SEMRUSH is a great option for learning as it has a large amount of free digital marketing courses available. Some of the available resources are about SEO, content marketing, PPC, and Social Media Marketing. Most are in English, while some have been translated into Spanish.
Certification happens at the end of exams for the corresponding courses. Courses teach a variety of content such as Video, Text, and other elements. These are taught by digital marketing professionals who seek to cover the broadest range of information in the given course.
4. ClickMinded Digital Marketing Course (free and paid, certification of completion)
Tommy Griffith, an expert in the field has created ClickMinded. It actively offers valuable courses. The coverage of these types of courses ranges from Social Media Marketing, content marketing, email marketing, and others.
An essential course is the Revision of the Digital Marketing course. It has much to offer and the courses are offered by employees of the company. It's more catered to the student. Registration is free but the package costs $997.
5. HubSpot Online Marketing Courses (free, certification of completion)
When it comes to the digital marketing course, this option stands out as a leading digital academy in this industry. Its courses range from content marketing, email marketing, social media marketing, among others, as well as other non-certified lessons that help boost knowledge in the chosen course.
6. Udemy Digital Marketing Course (paid, certification of completion)
Without a doubt, this alternative remains in force due to the prestige of Udemy, since it is a huge learning platform. Its courses cover even the smallest aspect that has to do with marketing, SEO, Google Ads, and sales. The packages are complete and include up to 12 courses.
Conclusion
You are the best judge of what content will help you excel in your chosen marketing venture. There are many resources available with substantial content. Once you start down the path to learning about digital marketing, you'll better be able to make decisions regarding the digital world and the growth of your own business.
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