Marketing is a crucial aspect in any organization, small or large. Whether you want to start a new business or you want to improve on your marketing skills and strategies, learning the concept of marketing is essential. Fortunately, there is enough room for everyone here. In this article, you will learn 9 Free Online Marketing Courses to Grow Your Business.
The world is evolving and technology is the major contributor. Back then, one had to go to a school and enroll for a course before acquiring knowledge and skills. Now, things are rapidly changing. With just a few clicks, you can begin a free online marketing course and equip yourself with a thorough understanding of modern business and market promotion.
9 Best Free Online Marketing Digital Courses
If you want to give your marketing career a boost, consider the following online marketing classes.
1. Coursera
Coursera is an online marketing agency and one of the most popular platforms for online education. They offer MOOCs (massive online open courses) designed primarily for novice digital marketers. Courser has many offerings that are created and taught online by renowned universities such as the University of California and Northwestern University. Beginners can enjoy free online digital marketing courses. Enjoy courses such as:
- Marketing in an analog world
- Marketing analytics for digital marketers
- Digital media and marketing principles and strategies
- Capstone project in association with Grainger industries
New classes are added occasionally while existing courses start at various times throughout the year. Learn the schedule then get started! Coursera’s lack of mentored guidance and on-demand support can make the program challenging for newbies. Besides, Coursera is a good choice for both beginners and expert marketers.
2. Alison
Alison is a popular destination where marketers learn various professional skills – not just local online marketing. What’s more interesting is that Alison offers a large number of free online classes as well as free virtual diplomas for self-learners. You can learn any course of choice at your own pace, including:
- Alison Social Media Marketing Diploma – An introduction to social media marketing. This comprehensive course also highlights blogging, affiliate marketing, email marketing, and other related subjects.
- Alison Diploma in E-Business – This educative course discusses how you can create a successful digital marketing strategy and various ways to promote your business online.
3. Udemy
Udemy is one of the oldest online learning platforms in the world. They are masters in marketing online courses as they offer some free online marketing classes while a wide array of others are not free. Howbeit paid options to start from $10, which is a worthy investment. Udemy is ideal for beginners and working professionals. Two things are certain when learning via Udemy; you will hone new skills and develop existing ones.
There are thousands of courses out there but we have listed below the top FREE online marketing courses to grow your business.
- Social Media Online Marketing Digital Courses – This course will teach you the A-Z of social media marketing and how to use popular social media platforms like Facebook, YouTube, Instagram, LinkedIn, and Twitter, for your online success.
- Advanced SEO: Tactics & Strategy (Created by the Moz team) – This course contains 7 video lectures on how to become an SEO expert. Both beginners and experts will benefit from this course.
- Google AdWords - learn how to use search marketing to get more customers and also how to set up your first Google Adwords campaign.
- Zero Cost Marketing Strategies: Official Primer Course - Enrolling for this course will give you a deep insight into cost-effective marketing strategies to grow your business.
- Content Marketing for B2B Enterprises – Are you hoping to learn about content marketing for business-to-business lead generation? Then this guide is for you.
4. Wordstream
Wordstream specializes in both search engines and social media. They offer free comprehensive local online marketing guides that can help you drive the greatest ROI (Return on Investment) from social media campaigns and paid search. Wordstream offers simple materials to instill the best pay-per-click practices for your business. Download the PPC 101 – a free marketing course to get started.
5. Hubspot
HubSpot Academy is an online marketing agency that offers training courses and certifications to educate people on the concept of inbound marketing. HubSpot uses easy-to-comprehend reading materials like videos, tests, and quizzes, to communicate how inbound marketing and HubSpot software work. Enjoy free courses on SEO, email marketing, keyword strategy, blogging, social media marketing online course, etc. for free! Complete each course with an exam to prove your worth, and if you pass, you get a nifty certificate and badge.
6. Canvas
Canvas is a popular app for creating and designing beautiful images for social media and web design. However, it may interest you to know that Canva offers free online courses that may be useful for online marketers. They include:
- Copyright Clarity – Learn about myths and misinformation about copyright law and fair use.
- Projecting Your Brand Through New Media – Learn how to communicate your brand to various markets through media.
7. edX
edX is another MOOC provider that offers online marketing classes that might interest marketers. Some of which are:
- The Analytics Edge – A comprehensive guide on the power of data and how analytics can grow your business.
- Entrepreneurship 101 – Learn about 3D printing, mobile apps, electronics, and more. Also discover tricks on how to recommend products that appeal to ideal customers.
8. Lynda.com’s marketing tutorials
Lynda’s marketing tutorials are a good choice for entrepreneurs or marketers looking to learn more about digital marketing. She uses video tutorials to distill information. However, you will need to pay a monthly LinkedIn subscription priced at €17.99/month to access these courses. Here’s a list of what you get after subscription.
- Educative training videos for each topic in digital marketing
- Transcripts, video playlists, and digital marketing certificate online with each course
- Practice files when you are not connected to the internet
- Lynda also offers courses for online marketing, AdWords, Facebook, and more.
9. Podcasts
Podcasts are for people who don’t have time to sit and study. It is multi-tasking friendly i.e. you can listen to podcasts on free online marketing courses while cooking, riding your bike to work, or exercising. There are hundreds of internet marketing podcasts that could help you. Listen to them!
- Marketing Over Coffee by John Wall and Christopher Penn – A weekly discussion of the latest happenings in marketing.
- Entrepreneur on Fire hosted by John Lee Dumas - Entrepreneur guests share their wisdom and experiences.
- Ted Talks about marketing.
- I Love Marketing hosted by Dean Jackson and Joe Polish – Listen to everything about email marketing.
- Freakonomics Podcast – Deals with economics but you will find this helpful.
- Duct Tape Marketing hosted by John Jantsch – Listen to interviews from experts recommending a wide range of marketing techniques and strategies.
Conclusion
As modern-day digital marketers, you are expected to be skilled in digital media, sales, creative writing, analytics, and more. Fortunately, there are digital marketing courses online that can help you achieve these feats. Unlike traditional learning institutions, most of the things you learn via online marketing digital courses are free. Choosing the right free online marketing courses can be somewhat challenging. These courses will allow you to learn and practice with projects from some of the best marketing experts.
