Gone are the days when billboards, posters, and newspaper advertisements were the Holy Grail of marketing. Now, the internet has exposed the world to diverse possibilities that may have seemed unrealistic centuries ago. For instance, a business in America can reach customers in Europe and vice versa without even owning a physical location. How is this possible? Simple – via digital media marketing. In this article, you will learn the A-Z of digital marketing, starting from the definition of digital media marketing to the various types of digital market media.
Digital marketing is a broad field that involves the use of the internet to reach consumers irrespective of their location. It could be via social media, email, content marketing, search engines, you name it. The point is achieving marketing objectives via digital technologies and media. But before you can achieve this, there is a need to integrate the right digital marketing techniques. The right digital marketing strategy can make your brand stand out from competitors. If you don’t have a strategy yet, you may need to create one today.
What Is Digital Marketing
For beginners, digital marketing is a method of promoting products, services, and brands on the internet and via other digital channels. It can also be referred to as the use of social media, mobile technology, search engines, PPC [Paid per Click], emails, and display ads to reach consumers in real-time. Digital market media is highly beneficial compared to traditional marketing. Here are some benefits:
· It is highly effective
· Effortlessly reach out to audience throughout the world
· Cheap to implement
· Flexible – too many options to choose from
· Can be done remotely without owning a brick n mortar address
Types Of Digital Marketing
1. Pay-Per-Click (PPC) advertising
PPC is an advertisement channel where marketers can reach internet users via paid ads. Google Ads and Facebook Ads are leading digital media marketing companies. Marketers can set up PPC campaigns on search engines and social media to a targeted audience. These campaigns can be segmented based on age, sex, gender, location, interests, etc. Giant companies utilize this form of digital marketing to attract new customers from different parts of the world.
2. Content marketing
Content marketing is one of the oldest forms of digital marketing. Content is used to engage existing customers and reach potential customers. The art of content marketing requires that useful content is published on a website so users can read and get educated. Content marketing includes eBooks, podcasts, articles, online courses, informative videos, webinars, etc.
3. SMS messaging
Many marketers think SMS messaging has gone extinct. That is not the case. So far mobile phones still exist; SMS messaging can never be swept under the carpet. SMS marketing is simply the use of text messages to share information about your products with customers. Thanks to technology, SMS campaigns can be customized with a payment link, giving customers the opportunity to place orders.
4. Email marketing
Email marketing is the medium by which a marketer uses emails to get in touch with potential customers. Known to be one of the oldest digital marketing channels, email marketing is still very effective. The idea is to create an email list via subscription or acquisition funnels so you can reach out to the people interested in your brand in the future.
5. Affiliate marketing
With affiliate programs, businesses have successfully expanded their coverage while influencers get a commission each time a sale is generated from a customer they refer. Amazon, eBay, ShareASale, Rakuten, are top players in this sector.
6. Video marketing
Consumers who want to know more about a product will instantly turn to YouTube before making a buying decision. YouTube has become the second most popular search engine and a destination where people learn new things or just relax. Facebook, Instagram, Tiktok, and Snapchat are other video marketing platforms to run a video marketing campaign. When integrated with SEO, it becomes a major traffic generator.
7. Website marketing
A website is a marketing medium needed to showcase a brand, its products, or services. While it is possible to run a business without a website, website marketing increases your brand’s online presence and reputation.
8. Social media digital marketing
Social media digital marketing is perhaps the most popular and one of the most powerful forms of digital marketing. Social media is invincible where people live and connect with their friends, family, and loved ones. As technology advance, the importance of social media continues to grow bigger. The main goal of using social media marketing is to create brand awareness, get leads, direct sales channels, and establish social trust.
Digital Marketing Vs Social Media Marketing
There is a misconception that digital marketing is the same as social media marketing, hence the debate of digital marketing vs social media marketing.
Social media plays an integral role in digital media marketing. It is a sure way to promote products and find new customers. Digital marketing incorporates social media marketing, content marketing, email marketing, paid ads, etc.
It is important to learn the difference between social media digital marketing and digital marketing. With both marketing channels, a business can stimulate company-to-customer interaction. Both are key components for any business and brand; however, digital marketing will gain more and more ground in the online and offline world.
In summary, social media marketing is a form of digital marketing while digital marketing is made up of much more elements including social media marketing.
Bonus Tip: Using A Dropshipping Platform That Helps Your Marketing Effort
The benefits of digital marketing platforms are enormous but can take a lot of money or effort before it becomes very effective. Using a dropshipping platform like SaleYee.com can help you create a working marketing campaign. SaleYee is a leading dropshipping wholesale supplier where you can get quality products in real-time. The SaleYee platform has made dropshipping easier for every online seller by providing:
· 30,000+ profitable SKUs
· 630,000+ sq.m. local warehouses
· Free delivery on most products
· Extra fast delivery up to 48 hours
· 24/7 Customer Support
· Free membership and huge discounts
· Up to a 3-month after-sales period
Conclusion
Now you’ve seen how businesses go about their daily activities – through digital and social media marketing. There is a lot of transformation going on in the marketing world and as technology advances, marketers need to keep updated with the best digital marketing practices to stay on top. The right digital marketing channel for your business accompanied by an effective digital strategy is the recipe for succeeding online.
