It does not matter where you are a Retailer or Dropshipper, marketplace online shopping benefits everyone. So in the present day, you should know ‘what is an online marketplace’ and understand well about the know-how of having your business there.
You should target the European market to try your luck in selling/reselling your items in its online marketplace platforms. Why? Here are the reasons;
- In 2021, the total revenues from e-commerce in Europe is about 400 billion euros as estimated.
- As per an estimation, European online marketplaces are of value about 120 – 150 billion euros. It is growing at a fast pace year after year!
- According to a recent report of RetailX, more than 64% of shoppers prefer online marketplaces to search for their products. Additionally, 50% of online shoppers are using marketplaces.
- As per Inriver research, half of the total number of online product searchers of Germany and the UK starts from marketplaces.
- According to an analysis, the revenue of the retail e-commerce sector will reach about $3000 billion in 2024.
So are you interested to know the best marketplace to sell online in Europe? If yes then here is the suggested online marketplace list of the sites for you to choose and start ahead!
An Outlook on the Best European Marketplaces in 2022
Let us dive into some of the dominating or well-doing marketplace's online shopping portals. Following are top eCommerce services from a seller’s perspective to target the European region;
(1) Amazon
The site has a global user base of more than 300 million. No doubt, it is the largest online retailer at present time. The platform offers a wide range of categories of items for its customers.
- Core business – It helps sellers provide a huge online platform to sell their products where they can make profits with a decent margin.
- Key features – FBA (Fulfillment by Amazon), and Promotional & Advertising tools. Affiliate marketing, Amazon Prime, and Guidance for sellers.
- Payment & Remittances – After having the positive balance in the seller account, Amazon will forward it to the seller’s bank account. It could be either electronic fund transfer or via ACH (Automated clearing house). On the other hand, buyers have multiple payment options to complete their purchases.
- Eligibility – Some Amazon sellers need personal, business, and bank details.
- Charge – No subscription free but a commission of $0.99 for each sold item in case of an individual account. There is a $39.99 subscription fee per month for a professional plan.
(2) eBay
The brand comes into existence in 1995 and is one of the popular online marketplace platforms for global trade. It has a customer base of more than 180 million in the world. They also help newbies to start the business on eBay as the seller.
- Core business – The marketplace has two options of listings for its sellers, fixed price and eBay Auction. Likewise, customers find the items on eBay in two ways, the Search function, and The Feed.
- Key features – Seller protection, Free & Easy listings, and eBay community forum. Paid upgrades to general listings, Classified ads, eBay seller hub, and eBay store.
- Payment & Remittances – There are many options for managing the payments like eBay’s managed payments, COD, Cards, and Skrill. Sellers can receive payments after completion of an order in less time be it via PayPal or credit card transactions.
- Eligibility – To start listing your item on eBay you need to do two things. Confirm the payment information and mode of paying seller fees. There is an option of PayPal verification (recommended for international trading).
- Charge – No signup fee! Sellers need to pay to list and sell the product for both personal and business accounts. The final commission depends on many factors. The list includes seller performance, listing category, listing format, and price of the item.
(3) Allegro
It is one among the online marketplace list of stores having more than 15 million active customers. It is one of the popular marketplaces in Poland. Allegro was stated in 1999, today more than 100 million items are listed on it and a record of over 200 million visitors per month. You could find almost all categories on this platform! The best-sellers are fashion, monitoring, music, health, electronics, and beauty & fitness.
- Core business – They offer a highly extensive eCommerce product search engine for Poland users.
- Key features – No approval to start selling, Easy list of products, free training materials, one can sell used and refurbished items as well.
- Payment & Remittances – It handles polish money. So all the parties related to this marketplace should trade in PLN currency. Further, you could exchange the polish currency by international or local banks.
- Eligibility – You need to have a polish website. Sellers can list only a limited category of items on Allegro.
- Charge – No registration fee.
(4) Zalando
In 2008, an eCommerce marketplace online shopping site in Germany has kick-started as Zalando. Today, they are serving more than 17 European countries. They started with footwear but are also known for other fashion equipment and items. The platform has a customer base of over 28 million people. More than 3 lakh products are there on Zalando related to 1900 brands.
- Core business – They are offering a customer-oriented eCommerce platform. Here buyers can avail certain facilities like great customer support and free returns.
- Key features – Partner program, Marketing services, Logistics network, and Fulfillment Solutions.
- Payment & Remittances – Zalando Payments (Electronic Money Institution) for its customers.
- Eligibility – You need to sell products related to sportswear, equipment, clothing, shoes, and accessories. A seller needs to have an online presence and a brand name. The shipping must be via Hermes. Likewise, you also need to agree with their other policies related to shipping and returns.
- Charge – No listing fees.
(5) bol.com
It is an eCommerce platform operational for the last 20 years. The marketplace is ruling in the online shopping markets of Belgium and the Netherlands. You can find a wide range of products under different categories on bol.com. The top-selling categories are kitchen utensils, e-books, and books.
- Core business – It offers a free listing facility to sellers. The platform also serves repricing engine to modify the sales price for the sellers. One can also use product promotional tools, targeting, and analytics to boost sales.
- Key features – Huge traffic, Partner service to help sellers improve their business, and Shipping and Fulfillment. Product promotions and advertisements, and Targeted mailing campaigns.
- Payment & Remittances – Payments are cleared monthly straight to the linked accounts.
- Eligibility – Registered seller should be from Belgium or Netherlands. You need to have a VAT number with a listing in the Chamber of Commerce or Belgian Trade Register. Each product must possess a unique and valid product identification number (ISBN/EAN). Depending on the type of products you are selling, they need to abide by the assortment policy of the platform. You might also need to sign a statement for additional sales rights (optional). A seller must offer Dutch customer support!
- Charge – No listing fee! A seller needs to pay the commission for each sale between 4 to 20%.
(6) cdiscount.com
More than 20 million visitors per month are on this eCommerce marketplace. Above 13k sellers offering more than 100 million product listings. They are among the founder members of the Network of International Marketplace.
- Core business – The e-commerce operates on a product catalog like that of Amazon. So it translates the product not in the catalog for free.
- Key features – Cdiscount Fulfillment, Seller zone to check analytics, and More than 40 product categories. More than 500k sqm of its warehouses. Serve above 70 nations globally, Delivery & logistics services, and Pole Position Program.
- Payment & Remittances – For sellers, it remits the proceedings from sale after 10 days once the shipment and sale are over.
- Eligibility – No hard restrictions for sellers.
- Charge – No registration or listing fees! You need to pay some amount as its monthly subscription fee. They also charge a variable commission from sellers starting from the rate of 5%.
(7) Ozon
It is Russia’s popular multi-category marketplace online shopping platform. Ozon comes into practice in 1998, as an online seller of books. The best fact is the brand has more than 6 million SKUs in 24 different categories. The platform offers a one-day delivery service to about 40% of the populous of Russia. It is also known as the Russian Amazon! More than 3 million products are listed on the platform where more than 9 lakh people visit daily.
- Core business – A top multi-category online marketplace that offers eCommerce items to Russian buyers.
- Key features – Local penetration, Lots of traffic, New Demographics, and Lesser risks. The mobile app, Analytics, Marketing, 24/7 support, Logistics, and API.
- Payment & Remittances – They release payments twice a month for sellers. Multiple payment options for buyers.
- Eligibility – You need to deal with only new-hand products, and must be an authorized seller. You must have a valid bank account for online transactions, and product listing with competitive pricing.
- Charge – They take a nominal fee from the independent sellers.
(8) Fnac
One of the top B2C eCommerce marketplaces in France is Fnac. The platform has more than 7 million customers worldwide. It is considered the biggest 10 online marketplace platform in the whole world. The main categories are music, books, electronics, and musical instruments.
- Core business – They are running an online marketplace with high street offline retail operations in many countries.
- Key features – Help sellers to boost their sales channels globally, and Growth analysis. Patented delivery services for help in shipping!
- Payment & Remittances – Customers experience online payments via American Express, MasterCard, and Visa. Registered Fnac sellers get payments in 10 days.
- Eligibility – You must list products with fair prices and descriptions. You should have the status of a sole trader or a registered company. You need to handle the shipping. You need to issue an invoice for every order. French after-sales service.
- Charge – Their rate of commission ranges between 6-16%. You also need to pay a subscription fee to them including marketing tools and other facilities.
(9) Otto
It is one of the large B2C online retailer firms in Germany. In addition, the company features 7000 brands related to about 2 million products. Otto is the second biggest store of online retail in Germany. By the way, it is a well-known marketplace online shopping website for lifestyle and fashionable items. As per a record, Otto got 55 million monthly visits and 10 million active clients on its website.
- Core business – They operate in more than 20 nations most of them belonging to Europe.
- Key features – Sellers can offer products as their brand, Sponsored product ads, and OTTO partner connect.
- Payment & Remittances – Otto manages Payments, Quick payments for clients. Early payment platform for suppliers.
- Eligibility – You need to offer German-speaking client support. Products will ship from the German warehouse. The VAT rate should be 19% as standard for all products you sell, and Your Company needs a German legal form and optional German VAT ID.
- Charge – You need to pay the one-time registration fee of 39.90 €. No monthly fee! The rate of commission is between 15-50 percent.
(10) Emag
It was originated in 2001. Customers can choose from a wide range of categories on Emag with more than 5 lakh visitors. It is the largest eCommerce store in Romania and Hungary. More than 10 million items are there on it from more than 23k sellers.
- Core business – They are having experience of more than 18 years in online trading. More than 1 billion EUR products are sold annually.
- Key features – Get updates about the latest trends, Reports & statistics, and Online sales channel. No need to build an e-shop! Data & Analytics, and Account partners program. KPI monthly reports to sellers, and Marketing support.
- Payment & Remittances – Choice of almost all kinds of payment options.
- Eligibility – You need to have a company with proper registration.
- Charge-Free trial of a new sales channel. You need to pay commission for sales and no other costs.
(11) Privalia
It is a B2C (Business to consumer) marketplace. Privalia records more than 7 million users from Italy and above 8 million in Spain. The eCommerce platform is known for online fashion outlets and home products.
- Core business – It is operating based on flash sales. Registered users get information about its marketing campaigns regularly. So sellers can run their campaigns offering discounts on the products. Hence, the stocks will sell quickly and easily.
- Key features – Fraud monitoring, Order fulfillment services, and Customer service.
- Payment & Remittances – Multiple payment methods.
- Eligibility – You need to fulfill 98% of every order, less than 8% of returns, and respond to clients within a day. Sellers should deliver the product in 5 calendar days. You should offer a great discount on the prices of their products.
- Charge – You need to pay a commission fee of about 5-20% for each sale.
(12) ManoMano
It was founded as a marketplace online shopping platform in 2013. People prefer it as the best gardening and DIY marketplace in Europe. More than 4 million items are listed on ManoMano belonging to different categories from more than 3k sellers. The marketplace is operating in 6 nations; the UK, Germany, Spain, Italy, Belgium, and France. Its bestselling category is Homewares! It has a record of more than 44 million European visits per month.
- Core business – They are digital experts in the home improvement and gardening industry. Due to its fast growth, ManoMano is one of the top 10 firms of Google’s Scale-up Program.
- Key features – Quality traffic, Greater visibility, and Cross border opportunities. Dedicated support, and Fulfillment & delivery services.
- Payment & Remittances – Multiple payment methods.
- Eligibility – You need to have a registered business to join their seller program.
- Charge – No application fee. You need to pay a monthly subscription fee for selling something on its marketplace.
(13) Fruugo
It was founded in 2008 in Finland and now runs in the UK. The seller profile is more like B2C retail instead of branding. They manage a single platform for an international network. Thus, a multinational seller does not need to list the products again in more than one domain related to every country.
- Core business – It is much similar to the e-commerce business model of Amazon. Their business is prevailing among more than 30 nations. They are serving more than 25 million users.
- Key features – The site allows 17 languages, Translations in 11 languages, Marketing, and Customer support. Extensive range of products, and Plugin to integrate with eCommerce stores. Google shopping is helpful for quick product integration. One can access private services like VisualSoft or Channel Pilot.
- Payment & Remittances – Accepts 22 currencies, and Foreign exchange support.
- Eligibility – You should be having a registered business in anyone among the nations that they serve or sell their products.
- Charge - Sellers do not need to pay for membership or setup fees. They charge commissions from retailers (about 15% of cart value) when a sale occurs.
(14) Joom
The Joom marketplace was formed in 2016. It is still engaged in offering products of different categories to worldwide shoppers. The eCommerce platform has got millions of visits every month. Joom allows sellers of Europe and Asia to list their products. By the way, most of these sellers are from China.
- Core business – Its business model is like Wish and Aliexpress. The platform is having more than 25 million active users per month. A seller can get many helpful features related to selling/reselling the products. The list includes Order management, Fulfillment & shipment, and Joom Ads.
- Key features – Product safety pledge initiative with EU member states to not allow dangerous items on its store. Shopping app with inbuilt social network!
- Payment & Remittances – It releases payment two times a month. The period of delay in payment ranges from 2 to 12 weeks as per the condition. The default payment method for Chinese merchants is Payoneer.
- Eligibility – You will need to have the EC (for EU) and FDA (for the USA) certification to sell your products in their respective regions.
- Charge – No joining fee, listing fee, or paid subscription charges. They charge commission as per the category of the sold product in between 5% to 15%.
(15) Wisecart21
It is an online installment shopping platform commenced by Akulaku. This e-commerce marketplace offers multiple centers for consumer service and multi-language support. Wisecart21 is an effective marketplace online shopping portal. It is known to provide cost-effective items for people of Western Europe.
- Core business – It is a Global eCommerce platform. It offers marketing support and client relationship management.
- Key features – Free Delivery, Super discounts, Wide range of categories, Security Qualifications, and 1 lakh+ SKUs. Before and After-sales services! Multiple quality checks, Value-added logistics services, and No expensive operations.
- Payment & Remittances – Integrated payment option. Both merchants and customers can handle their payments via Wisepay. Consistent financial service.
- Eligibility – You should abide by their minimal rules for cross-border business.
- Charge – They charge a fairly lower merchant rate.
How to Get Dropshipping Supplier?
If you are concerned about how to source quality products at great discounts for your reselling needs, here is a choice. SaleYee is a reliable Dropshipping supplier platform. It is a simple global wholesale platform helping people who do not want to bind by the limits to sell/resell and earn in a specific region or country!
It would be a good choice if you want a supplier of your products who understands the demands of retailers and resellers. That too in different online marketplace platforms.
Their group of pioneers is always ready to help their clients. If you do not have much experience on how to proceed or survive with success in the e-commerce business can take their guidance. So you can contact them for any help in building or managing your retailing or dropshipping business on any online marketplace.
Here are some highlights of the benefits for Dropshippers to trade with them;
- They deal with lots of products belonging to almost all trending categories.
- After-sales support for about 3 months.
- They have many warehouses of more than 6.5 lakhs square meters.
- Client support is very responsive.
- They regularly organize Sales and Discounts on their products.
- It offers Free and Fast delivery of the products directly to its end consumers.
- More than 30k profitable SKUs are handled by them.
- No hassle of product payments, returns, & replacements.
- They help retailers boost their business by suggesting the best seller items as per a month or platform.
- One can refer to its Dropshipping resources for almost all the leading online marketplaces.
You can join their VIP membership for additional advantages. If you are planning to target the European e-commerce market, you can also get the list of Best Sellers as per the metrics of their UK warehouses. The aim is to help sellers start or boost their online selling/reselling Business.
Conclusion
Now you have an idea of how much potential the European online marketplaces are having for the retailers or resellers in the eComm business. You also got familiar with the leading online marketplace list or marketplace online shopping websites in the European region. And, finally, you got a suggestion for a reliable Wholesaler i.e. SaleYee for your product sourcing needs. Now, what else do you need? You can do an online marketplaces analysis from your side on the above choices of online marketplace platforms before joining any one or more of them! All the best for your future sales with the best marketplace to sell online!
