If you are not making enough money in your Shopify store, then it is time to UP your game and learns how to promote Shopify store. There are many reasons why you are not making sales in your Shopify store but the most prominent reason could be that you are not promoting your Shopify store the right way. Without effectively promoting your Shopify store, it can be difficult to drive more traffic and attract new sales. Does this experience ring a bell? Then it is time to learn Shopify promotion ideas for online stores.
With available custom templates & customizable themes and no coding skills, anyone can create an eCommerce store within 24 hours with Shopify. Don’t get too excited, there is a reason Shopify is a ready-made solution for eCommerce businesses. This is to make online retailers focus on the most important activity: attracting buyers to their store. With a ready-made store, all that is left is investing in driving a targeted audience that is streamlined to your specific niche. With these Shopify store promotion tips, you are sure to get customers visiting your store.
8 Effective Ways To Promote Your Shopify Store
There are hundreds of promotion techniques that can work for a business but the challenge is only a few can work effectively for specific niches. To get the desired sales target for your business, here’s how to promote Shopify store.
1. Create valuable content
As new websites are being launched on a daily scale, it becomes difficult for users to consistently read content from multiple sources. If you open your web browser, you will find tons of information waiting for you to digest. This can be a little boring especially when the content is not educative, solving a problem, or engaging. Whenever people read content, they want to make sure it is worth every bit of their time. To promote your Shopify store, you want to create content that is worth people’s time. Ensure that your product description is well-outlined, search engine optimized, and with clear images. If you own a blog or on your social media platforms, make sure your posts are not sales pushy. Create valuable posts that will interest your readers and attract them to your store.
2. Social media marketing
Social media is a powerful tool that can be leveraged by anyone regardless of their business model. The beauty of social media is that it gives you access to millions of traffic outside your country. If you can create a strong brand presence, you could huge traffic to your store with minimal effort. Here are some social media strategies to adopt:
Social media contest: Social media contest helps to encourage your viewers to place an order on your store. People like to be rewarded for their efforts, so why don’t you take advantage of this and see your sales value increase. Soon, your customers will become store evangelists for your brand.
Join multiple social media platforms: These days, people have turned social. And if you want to find a targeted audience, then you have to look for them online. Many retailers testify of making their first sales from networks like Twitter, Facebook, Instagram, Snapchat, LinkedIn, and YouTube. Join one or more of these networks, create a group or page for your business, post relevant content, if you want to drive traffic to your store.
Join online communities: Online communities like Reddit and Quora boast experienced entrepreneurs who are knowledgeable in specific niches. Become an active member, post sensitive/relevant content regularly, give meaningful answers to questions, and learn to connect with people in the community based on your interest. After you have built up a reputation and created meaningful connections, you can share a link to your Shopify store, with a discount code to attract the right audience.
3. Promote Shopify store on Facebook
Looking to promote my online store for free? Try Facebook! Facebook boasts billions of users – the largest audience you can think of. After creating a Facebook page for your business, you can grow your page by posting relevant content. Facebook ad is a great option too if you want to get an instant result but we always recommend that our readers build their Facebook presence first before using paid ads.
4. Video marketing
In addition to blogging, video is another great way of promoting your Shopify store. Four of the fastest ways to drive traffic into your store are by creating a video tutorial, how-to videos, viral video, or product review video. Start familiarizing yourself with the YouTube platform – the largest video platform in the world. If you have a product to sell, you can invite a vlogger in your niche to recommend your product to their followers.
5. Email marketing
I check for new emails now and then – it is the same for over 75% of email users globally. Sometimes, emails are a reminder of what was skipped/forgotten/ignored while surfing the internet. Incorporate email marketing into your marketing strategy to get your customers ready for your next product launch and see great responses. Make sure your emails are not always intending for sales – it discourages buying. Rather, make it more conversational and interesting such that you’ll leave a space for your customers to share their opinion.
6. Give your customers the best service
Customer service is more important than your customer base. If you have the best product and your customer service is terrible, then you’ll lose customers eventually. Strife to satisfy your customers at every stage beginning from offering quality products and runs to responding to inquires swiftly, not spamming them with low-quality promotional emails, respecting their privacy, having them share their opinion, and attending to returns.
7. Increase sales with discounts & coupons
Thanks to Shopify’s coupon and discount feature, you can easily create coupons and assign discount codes to entice people to check what your store offers. You can offer customers great savings by deals on shipping, a percentage amount, or a dollar amount.
8. Ensure your Shopify store is Search Engine Optimized (SEO)
Optimizing your Shopify store will help increase its rank on search engines. The process of placing your Shopify store on the front pages of search engines is called SEO. SEO can be paid or free. If you don’t have a budget to run ads on Google, you can use the traditional method which involves a few SEO practices such as:
· using keywords and keyword phrases in your content
· optimizing title tags, meta tags, etc.
· deleting dead links and fixing broken links, etc.
Note that SEO is not a day job. It can take months before you can see some results. However, if you can consistently SEO for 6 months, you will start seeing results. Your Shopify store will crawl its way to the top of the search engines.
Bonus Tip: Dropship Products For Your Shopify Store
Shopify is a popular eCommerce solution that is widely used by online retailers. They offer exceptional services and their ready-made website template is amazing. While Shopify is a great way to own an online store without the knowledge of programming, the SaleYee platform is a reputable dropshipping supplier that offers unlimited resources to help beginners. Using both eCommerce solutions is a recipe for success as an online merchant. The SaleYee platform is a global dropshipping and wholesale platform that offers very fast delivery, thanks to local warehouses in different countries. With the SaleYee platform, you can enjoy hassle-free inventory management, supply chains, no renting a warehouse, and easy order fulfillment. Whether you are just starting your journey online, saleyee.com makes dropshipping business easier for you. They help fulfill your dropshipping business by providing:
· Over 30,000 profitable SKUs
· Outstanding customer service
· Huge discount
· Free & fast delivery
· Smooth after-sales service, etc.
Wrapping Up
We hope to have answered your question on “how do I promote my Shopify store?” There is no secret method that works for every niche. Only when you explore each strategy and implement it will you know which approach fits your niche. Driving traffic is important to increase sales for your Shopify store. Want to promote your business online? Incorporate these Shopify store promotion ideas.
