As an online retailer looking to expand his/her business, employing the right marketing strategy is crucial for your success. Amazingly, SMM (Social Media Marketing) has proven effective over the last decade. Businesses leverage the likes of Facebook, Instagram, Twitter, Snapchat, etc. to promote their product and brand. For Amazon retailers, using Amazon Posts can be a streamlined and powerful method for driving sales and engagement. Reading this article, you can learn the benefits of Amazon posts and some helpful tips for creating Amazon posts that will stand out profitably.
Unlike other social media marketing strategies, Amazon blog posts offer a unique approach to content marketing. Amazon Posts allows its sellers to share unique quality images and product-related content via a “feed” that is quite similar to what you’ll find on Facebook or Instagram. Instead of creating Facebook or Instagram posts and then linking to your Amazon account, why not create Amazon posts that can engage with users waiting to shop on the Amazon platform? This Amazon internal marketing strategy is key to driving sales and engagement with minimal effort – finally solving some Amazon retailers’ problems.
What Are The Benefits Of Amazon Posts?
Amazon, the most popular eCommerce marketplace in the world, reaches over 150 million buyers every month. Your brand cannot but leverage this avenue so customers can easily discover your business all in one place. Here are some benefits of Amazon posts that can help you dominate your competitors.
1. To get the free Amazon traffic
Amazon post is the surest way to drive huge traffic for FREE! Amazon is the largest online shopping app in the United States, boasting over 150 million monthly users. With Amazon posts, your brand can connect and convert those buyers. You don’t need to run ads like Facebook or Instagram before you can reach those buyers, Amazon blog post is completely free.
2. Improve the brand
If you watch closely, Amazon isn’t just integrating social with online retail; they want to improve brands and help their sellers get more sales. Introducing Amazon posts will allow businesses to maintain a consistent brand identity not just on social media but also on Amazon. Customers can scroll through your feed and click through your product detail pages and even your brand story to know more about you. This also creates a seamless learning avenue for shoppers as they learn how to use your products, which in turn, will encourage them to buy.
- Drives brand awareness: Amazon posts can help retailers to display real-life photos of their products with unique content that tells their brand story. This is also a great opportunity to build social proof.
- Reach a wider audience: With Amazon posts, shoppers can “follow” your brand to stay updated with your business.
- Measure the performance of your posts: From impression to conversion, click-through rate to engagement rate, retailers can measure their content performance for each post thanks to Amazon’s advertising tools.
3. Increase product discoverability
Posting on other social media platforms and linking your products will limit your customers from exploring your product line. With the Amazon post-market, a customer can discover other products in your store after just scrolling through one of your listing detail pages. This enables your brand to stand out from the competition and connect with potential customers.
4. Be more competitive than competitors
Savvy business owners use Amazon posts to hijack customers away from their competitors. Remember that your brand is not the only choice on Amazon. But chances are your posts might wind up on your competitors’ listings if customers can scroll down the listing detail page to the “Related Posts” section. Before drawing your competitors’ audiences, you first need to learn/understand how they think, operate, and advertise themselves. Ask yourself the following: What kind of content do they post? How often do they post content? What keywords do they use? Where are their posts appearing? Asking the aforementioned questions will help you analyze your competitors’ advertising channels so you can modify them and get better results.
5. Reduce buyer friction
Amazon is a center where buyers and sellers meet. While shopping, customers encounter certain challenges which can influence their buying decision. A savvy retailer wants to drastically minimize friction just to maximize profit and increase conversion. Keeping your store unique, beautifully-designed, and fast loading is the first step to reducing friction. But in addition to that, creating powerful content will compel your customers to keep shopping from you and not your competitors. Take Amazon post market as a navigation tool that can engage customers and also make their shopping experience smooth – which is every customer’s desire.
Tips For Posting
Change is constant and this is evident in every sphere of life. Each day, social media platforms change constantly. This implies that the methods adopted in the last three years may not be as effective this year. Thus, understanding how those changes affect your advertising campaigns makes it easier to evolve and achieve a great result. Learning how to post on Amazon will help you get the best result. The following are proven effective tips for Amazon posts.
1. Post frequently
It takes time to build any relationship – the same with customer relationships. Amazingly, Amazon blog posts can help retailers develop a relationship with customers. The good news is creating a unique, quality post on Amazon is completely free so why not post as many times as possible. Common, post, post, post! Wondering how to post on Amazon? For starters, I recommend that you post daily! With time or when you have a lot of content for shoppers to consume, reduce posting to thrice a week so you don’t bore or overwhelm your audience. To make things easier for you, Amazon allows you to schedule your posts – this eases your marketing efforts while also engaging your audience.
2. Improve your content and make it unique
Now that we have established the fact that posting frequently is important to drive profits, note that the “quality” of your content is more important than the “quantity”. Understand that shoppers have limited time to get what they want in your store. They don’t have the time to read long journals else they’ll visit New York Times. Thus, you must avoid long content, multiple images, and anything that could lead to spam. Be creative when creating Amazon posts; create engaging content. This makes a large chunk of what drives conversion. Plus, Amazon blog post is free so why not explore all you want and then develop a unique pattern that works for you.
3. Use attractive images
In addition to writing quality content, using attractive images can inspire shoppers. Shoppers want to have a real-life glimpse of what they want to buy. Displaying compelling imagery that shows your product in action is a powerful way to tell your brand story. Ensure to keep your images simple and avoid complicated images or collages. In this digital world, you can integrate virtual reality using high-quality, 3D models, and high-resolution images. Take visuals seriously, it can make or mar your brand.
4. Add tags
The more tags your content have, the more visible your content. My favorite part about tags is that it allows shoppers to locate your content without stress.
5. Include the most relevant keyword in your content
Keywords play a crucial role in Amazon posts. Research relevant keywords and feel free to experiment with different keywords in your post.
6. Caption
Your caption should be captivating enough to tell shoppers why your products are unique and valuable.
Bonus Tips: Finding a Reliable Supplier
Selling online requires that you have an online store, the right product, and a reliable dropshipping supplier. A reliable dropship supplier will ensure that goods are delivered to your customers without hassle. Finding the right dropshipping supplier can be a challenge but we’ve found the SaleYee dropshipping platform reliable and trustworthy. SaleYee is a global drop ship and wholesale supplier that makes it easier for online retailers to sell and make money online with ease. SaleYee offers high-quality products and professional services. At SaleYee, you will find more than 30K profitable SKUs that can give you a huge profit margin. You can easily integrate the SaleYee platform with top eCommerce sites like eBay, Amazon, Walmart, Shopify, Wish, etc. Check out other features of the SaleYee platform:
- More than 30,000 profitable SKUs from different niches
- Up to 650,000+ sq.m. local warehouses
- Fast and free delivery
- Impeccable customer service 24/7
- Free membership – no subscription needed
- Huge discounts on many products
- Up to a 3-Month after-sales period
Getting started with the SaleYee platform is entirely free; no subscription fee, no hidden charges – just sign up and start importing products right away. For more information, you can visit SaleYee Dropshipping
Bottom Line
Social media marketing is essential to building a relationship between sellers and consumers. This Amazon internal marketing strategy will make your content visible to customers on product detail pages, category-based feeds, and related product feeds. With the Amazon post-market, Amazon is presenting businesses with an opportunity to advertise directly to their audience, without leaving Amazon. This and many more contribute to what makes Amazon posts an interesting marketing tool.
