An e-commerce business generally involves buying and selling over the internet. Thus, the e-commerce website design must reflect the main goal of the website and make sales. Building an e-commerce site requires critical processes to ensure that all important criteria for your website as well as the must-have pages and navigation buttons are in place. With this users can intuitively make use of your website by easily glancing through offers and placing purchase orders easily. There are many rules to follow to ensure the effectiveness of your business; these tips would help businesses sell more products, connect with more customers and build a better brand.
9 Tips To Improve Your e-Commerce Website Design
Simplicity
Keeping your e-commerce website design simple may sound cliche but that is one way to help customers focus on what is important which in most cases are the products on sale and making the actual purchase. Adopt a simple, clean, and clear design to allow customers easily find what they need. Use appropriately names sections and a clear navigation button; you can also add relevant filters to organize the products on your site for sale. Ensure you adopt an attractive yet simple design with proper alignment of contents, maintained a consistent feel across the website, organise contents, and apply suitable colour schemes and other design elements.
High-Quality Images
Intending customers would always feel hesitant to purchase a product without an image or one with low-quality graphics. Always use high-quality images to improve attractiveness and credibility when building your e-commerce site. Research indicates that using relevant images for your product helps to increase sales and build trust and confidence in your customers. Ensure your e-commerce site builders or e-commerce hosting site use professional images of your product from multiple angles when building your website design. This helps in improving your conversions
Embrace The Use Of Texts
Using texts to provide additional information alongside the image of the product gives the buyer a better impression of what they are purchasing. It also makes them feel more secure about their purchase and improves your search visibility especially when relevant SEO keywords are used. Asides from the product description given, include additional information on how to use the product, warnings, and ingredients used in making the product.
Adopt a Mobile-Responsive Design
Ensure your e-commerce site builders or e-commerce hosting sites adopt a mobile-first e-commerce website design. This would help to provide a faster and more responsive site that helps to provide a consistent shopping experience for users regardless of the device or browser they use. It also improves the accessibility to the site regardless of the buyer's location. Additionally, ensure that your website is test-run on various devices, provides a consistent shopping experience for all, and other important factors such as the line spacing and font sizes correspond to the screen size.
Pop-Up Sign-Up Sheets
Using an automatic pop-up sign-up sheet is an effective remarketing strategy when building an e-commerce website design. With this, you can easily engage the customer at any time. Most times, viewers may just be browsing through several websites to check out their offers and may not want to make an initial purchase. Acquiring their emails and addresses would help build a potential customer base for your products and sending regular emails shows you have them in mind. So, ensure to include an automatic pop-up sign-up sheet when building your e-commerce site.
Proper Placement Of Products
Organizing your products properly helps customers to navigate through your site intuitively and make easier purchases. On your website, you can decide to display your products according to specific categories; this can be based on the most profitable products, most reviewed products, or products that sell the most. You can further choose to push products you want to sell quickly by adopting your most popular products. You can increase sales for the products by creating more banners for them, adjusting the size or layout of the image or using contrasting colours to highlight them.
Use Scannable Contents
Using scannable content makes buyers locate your shop and what they want to purchase easily. This is an effective strategy especially when you have multiple categories of products and you intend to help customers locate the categories they need easily. You can also adopt a numbering style to list your products, multiple header styles, and use short product descriptions. Also, remember to indicate the different sections of your store and adopt a larger header to help customers navigate through easily.
Adopt An Easy-To-Use Checkout System
Ensure your e-commerce site builders adopt a convenient, easy, and quick checkout system. This would help cities go through the process of purchase easily. Endeavour to ensure the process is user-friendly and customers can navigate easily through the process. Also, avoid asking multiple and irrelevant questions as this can make the process complicated. Also, employ the use of various payment options to prevent customers from abandoning their cart.
Uniqueness
Adopt a simple and unique e-commerce website design that appeals to your product offers and brand identity. This helps to ensure that customers remember and recognize your brand. Create a unique feeling for your brand, and stand out from the crowd by adopting the use of suitable colours, corporate fonts, slogans, logo, and uniformity in general design patterns, colours, and fonts. Ensure that all components of the website correspond with the offers of your website. This is an effective strategy to improve revenue.
Dropshipping And Where To Dropship
Dropshipping is a form of retail business where merchants ship products to the customers directly from third-party suppliers. It is a form of online business where the merchant purchase the product from a third party supplier who then ships it to the customer directly. Merchants in this case do not have to possess the products physically to make sales.
Saleyee is a global dropshipping platform that deals in the sales and distribution of various kinds of products such as musical instruments, tools and equipment, cell phones and accessories, health and beauty, and so many others. It also offers wholesale deals and helps businesses increase their sales. Customers can enjoy excellent customer support, fast and free delivery, and large discount rates.
In Summary
Improving your web design is one important step to increase your sales. Consider these tips to increase your customer base, build a better business, and improve customer loyalty. Always ensure that your e-commerce website design is fast, responsive, and attractive with proper descriptions of our products. You can also contact SaleYee for amazing wholesale deals and excellent dropshipping services.
