Chinese New Year is a colorful holiday that is famous for its rich culture, traditional background, and historic roots. It is a time when families unite and spend much time with their loved ones. Chinese New Year has had a huge impact on lives and businesses in modern China. Are you wondering how Chinese New Year dropshipping affects you? In this article, I’ll explain everything you need to know about Chinese New Year dropshipping and how you can survive its impact on this Chinese holiday.
What Is Chinese New Year And When Is Chinese New Year 2022
Chinese New Year is also known as Spring Festival or Lunar New Year. During this period of the year, the Chinese take a week off work to spend this time with their family, friends, and loved ones. This historic holiday marks the beginning of a New Year on the Chinese calendar. Beautiful decorations, couple’s gifts, fireworks, flowers, and street lights, are just part of this holiday. Dropshipping New Years Eve decorations wholesale can make massive revenue for savvy retailers. When is Chinese New Year 2022? Tuesday, February 1st.
Dropshipping Chinese New Year 2022
You’ll recall that most retailers were impacted by Chinese New Year 2020 dropshipping. Coupled with the COVID-19 pandemic, most suppliers shut down for a long period. Yet, most merchants reached out to manufacturers to get exact dates for some of their most popular items. While items are sure to be delayed – which will affect many businesses –there are little-known tips that can exclude your store from the impact of Chinese New Year and rather increase your sales during the holiday. You don’t need to shut down your online store during Chinese New Year 2021; you can dropship Chinese New Year items and make money instead.
10 Chinese New Year Dropshipping Tips That Leads To Sales Explosion
So, how can you prepare your dropshipping store for the Chinese New Year? Simply follow these tips.
1. Early planning
Since Chinese New Year holiday lasts two weeks, experts recommend that online retailers start preparing toward the end of December. As part of your preparation, it is important to know that Valentine’s Day celebration falls in between. So, the earlier you start preparing New Year items wholesale, the higher your sales.
2. Respond to your customer inquiries swiftly
During troubling times, how you respond to your customers will go a long way. Even after updating your shipping information, a lot of customers will still be upset due to late or delayed delivery; don’t worry. Simply make sure to respond to all customer inquiries via email, messages, social media comments, and even calls. Being patient and kind when responding to them makes them confident in your brand. Also, let them know that they can contact you anytime.
3. Always place your orders on time
You can prevent unnecessary delays when you place New Year's Eve supplies wholesale orders about the same day you got the order. This will ensure that your customers receive their packages on time.
4. Work on your product descriptions
Ideally, you need to write unique content for your products. To accomplish this task, add relevant keywords and high-quality images to your product description page. Lastly, it is safe to include your “shipping information page” link just below each product description so your potential buyers will learn more about the new shipping time. This can be removed after the Chinese New Year and dropshipping holiday.
5. Contact your sellers to understand their working schedule
By now, you must have known your suppliers. Will they also go on holiday? If yes, for how long? Have they manufactured in large quantities? What are their shipping plans and strategies for this holiday? You may not get this information without first contacting them.
6. Improve your store and learn more about dropshipping
Every holiday season provides its unique opportunity and Chinese New Year 2021 isn’t an exception. While sales are ongoing, you could spend time working on effective strategies that will drive free traffic to your dropshipping store even after Chinese New Year.
7. Edit the general shipping information page
Since delivery and shipping times will change during the Chinese New Year, it is wise for you to create a separate page that explains the general shipping information. This should entail a list of delivery times as per different regions. Obviously, your buyers will see this as another annoying piece of information even if they are aware of Chinese New Year and its impact on store operations. Using “Estimated Shipping Time” will keep you on a safer side since shipping is beyond your control during that period. Ensure that your customers see the new shipping and delivery times BEFORE they place orders.
8. Let customers know about any changes via social media
Kudos to you for updating your shipping page, there is still a need to spread the word out via social media. Whether it is on Facebook, Instagram, and/or whatever social platform you use, it is a good practice to always inform your audience of the changes you’ve made on your site/business. Create a compelling post highlighting that orders could be delayed longer since suppliers have gone on holiday. Ensure that shipping will return to normal after the holiday period.
9. Spend less on Facebook advertising
You can either spend less on Facebook advertising or halt your ads until the end of the holiday. As soon as your suppliers resume activities, you can scale your ads. This is because, during Chinese New Year, suppliers are not available to supply what you will order – so it’s not worth the investment. And if you must spend on advertising, target your ads on non-Chinese suppliers.
10. You could find another supplier
Chinese New Year is a precarious moment for online retailers who depend only on Chinese suppliers. As Chinese New Year approaches, virtually everything [from production to warehousing and shipping] will be closed for about twenty-one days in China. In simple English, no goods will be produced and no goods can be shipped out of China during this period. Wow! This will lead to an increase in shipping time which not all customers are happy about. Imagine having difficulty all through February; that is a whole lot to handle. But what if you found another dropship supplier who can deliver wholesale Chinese New Year decorations among others within a few days?
Maybe the SaleYee wholesale dropshipping platform is a solution to this problem. SaleYee is a global wholesale dropship platform that you could switch to indefinitely. Although they are a Chinese-based company, they have local warehouses outside China. This means they can ship orders to your customers within a few days whether it is New Years Eve decorations wholesale or Valentine’s Day or Black Friday or Cyber Monday – every season, all year round. By signing up, you will instantly get access to reliable suppliers for wholesale New Years decorations items, musical instruments, clothing, gadgets, furniture, etc. Enjoy huge discounts on quality products with high-profit margins. Getting started is free; you can learn more about the SaleYee platform here.
Conclusion
Now you’ve learned the top ten tips to record great sales during Chinese New Year in 2021. Yes, businesses will return to normal after 2-3 weeks into the celebration but you want to avoid refunds and a backlog of orders by sourcing a reliable dropshipping supplier outside China. Happy New Year in advance, wish you the very best.
