If you are looking for a Dropshipping marketing strategy, then this post will be going to help you out! Soon we will be discussing the kind of products that you can target to resell online. You will also gain insights on the tricks to market your listed items well in the coming Spring Bank Holiday Sale 2021.
Due to the recent pandemic, many people are already into Dropshipping and Affiliate marketing business. After all, these are the best options in 2021 to earn some money by staying safer at home! Among them, Dropshipping is growing at a fast pace due to the ease of business in doing it. All you need is to create an impressive e-commerce store, import the items of a wholesaler, and promote them as much as you can to your target audiences.
However, the main trick to being successful here is to choose the right niches of products for your e-commerce site. You need to do market research for it like what all are among high in online searches or having lower competition.
If you can’t do it then the best way to promote an e-commerce store and gain sales is to look out for the upcoming events and prepare for them in advance. An opportunity in the form of the spring bank holiday 2021 is waiting for the online sellers.
An Outlook on the Event
People of the United Kingdom take a day off from school and their daily work on a special day annually, known as spring bank. It is also known as the late May bank holiday since it falls on the last Monday in May every year.
We can understand it as a public holiday for the general population of the UK where most of the businesses and schools are shut off. To be specific, the event is used to happen on the Monday after Pentecost.
This year the Spring Bank event sale will be going to happen on 31 May 2021!
On this day, people either take part in their local custom ceremonies, go for a day out, or simply hang out with their whole family in their houses. People use to celebrate the weekend of spring bank event by;
- Organizing picnic parties,
- Enjoy at local pubs,
- Setting up BBQ in houses,
- Participating in Street Carnivals & Festivals, and
- Following parades of Brass Bands.
Also, a popular event of this day is the Cheese-Rolling from Cooper’s Hill and Wake.
Officially this day in the UK is also known as Whit Monday or Whitsun. During the period between 1965-1970, as a trial period of the arrangement, the bank holiday was moved to May’s last day. It was done by the Banking and Financial Dealings Act 1971.
Later in the years 2002 and 2012 this bank holiday was moved to June to get a long weekend along with other events. These were celebrated with the Golden and Diamond jubilee of Queen Elizabeth II respectively. This public holiday is also happening in Jersey, Isle of Man, Guernsey, and Gibraltar.
Most of the people on this day also prefer to shop online and hence it is a good time for the sellers to market their products. Many online stores started promoting some of the related products to the event of spring bank event in advance. The aim of such businesses especially those related to dropshipping or reselling is to target the related audiences.
8 Best Selling Niche for Spring Bank Sale
You can sell anything online if you can display it properly to its target buyers at the right time when they need it, and yes at an attractive price. Many dropshippers earn good profits every year by targeting the trends and customs of this Spring Bank Holiday. Here are the 8 best-selling niches that are in high demand during or before the spring bank holiday 2021 uk;
1) Indoor Furnishing
People like to upgrade their old interior items with branded, designer, and contemporary ones at great discounts. It is always a nice feeling to spend some free time relishing your new furniture. Items like sofa sets, beds, and related products are always in high demand.
2) Outdoor Furniture
It is best to stay at home and spend a great holiday with our loved ones on the terrace or backyard. Many of us make sure to prepare such areas in advance by ordering some portable or nature-friendly furnishing products.
3) Outdoor Sports
Nothing would be a better plan other than trying to spend your complete holiday in some sports activities with your friends or family. It will be a refreshing treat added with fun, and physical activity in between our busy life. Outdoor sports are slowly vanishing from people’s life but still many of us buy the related products to keep ourselves fit and healthy.
4) Phone Accessories
Wireless Charger, Power Banks, Waterproof Cases, Ear Plugs, and more electronic items. Many people want to prepare for their holiday by replacing the damaged or buying new useful accessories for their daily life.
5) Home Upkeep
Electric Vacuum Cleaner, Electric comb for pets, Decorative, and similar items. Those who are waiting for a holiday to clean up their house or take care of pets can look to order the related products.
6) Travel Accessories
Thermo Flask. Magnetic Face Mask, Waterproof Show Protectors, and much more. People who are planning for a trip or a get-together outside their house do need to plan for these helpful products.
7) Fitness Equipment
Massagers, Posture Correction Belts, Fitness Tracker, and more. A holiday could be the best day to focus well on the exercise or plan better workouts.
8) Beauty Products
Makeup items are always in demand especially among ladies of all age groups. If an event is about to come, then there will be more chances of their orders.
These are some of the many categories of products that you could imagine your potential buyer will need. You can choose from them as your interest and promote them as a spring bank event sale on your web store.
So work well to pick the right items that you can resell to your target audiences to move your dropshipping store to another level. But, wait! You also need to have the right marketing plan to make it possible.
5 Best Marketing Strategies to Boost Sales during Spring Bank Event
Following are some of the promotion plans that mostly Dropshippers use to increase the possibility of sales on their web stores;
1) Target Unique
It is not easy to promote your products on Spring Bank Holiday UK Sale and selling to UK-based people. Most of the buyers will cross-check the alternative products or price of the item on other sites that you are promoting on your e-commerce store. Hence, try to list the products on your web store that are rare to be found elsewhere.
2) Prioritize Cheaper Items
A buyer would not mind ordering an item of or under $20 from your or any popular e-commerce site. All you need is to market some good-looking and useful affordable products that can match the needs of its target users. You need to realize your potential buyers about how your products are going to help them in this late May bank holiday.
3) Describe the Use
You can create explainer videos depicting the usefulness of a product for your leads and post them on social media and other platforms. There are higher chances of conversions if people will realize the future benefits of buying an item. So, you can even promote items on your web store that are priced a bit higher.
4) Notable Price
A smart shopper always looks for different platforms to buy a product especially to find the best deal price. So if you want your e-store to grow ahead then list the products at the least competitive price for instant sales. You might make less profit with this but it will be going to help you much in the coming future!
5) Frequent Updates
An e-commerce store is successful only if regular changes happening on its list of products. You need to maintain the right balance between the selling niche and trending products. If you focus only on a specific niche, trend, or season then no surety when it will be out of demand among your potential buyers.
So, you have an idea about the Niche of products to be sell on your website and how to effectively market them. If you are still having any doubts or are not confident to move ahead then there is a smarter way to achieve your Goal!
How can SaleYee help Dropshippers?
SaleYee is a wholesaler providing full support to new and established dropshippers worldwide. If you are interested to be a reseller then you only need to become their member and start dropshipping.
The best fact of doing business with SaleYee is the fact that it is a big web store having a giant inventory of products from different categories. It ranges from Consumer essentials to Arts & Crafts to Music, Sports, Home & Gardening, and many more.
As an extra benefit, if you become a dropshipper with SaleYee then you do not need to worry about Customer support for you or your buyers. They are having many warehouses helpful to serve your clients better. The platform act as your wholesaler for reselling your targeted products with their free and fast delivery services.
They are offering support to their global members or sellers in launching and upgrading their web stores whenever needed. The brand is devoted to this field since 2012. Officially SaleYee platform includes more than 30k profitable SKUs quality dropshipping items. They also offer 2-day delivery directly to the buyer's address from their nearest warehouses.
Summing up everything, the SaleYee e-commerce platform is best for both new and experienced resellers. With their help, anyone can try the luck with the best of the sales and marketing talent with timely support.
At least, a dropshipper can better focus on the marketing efforts. So a reseller does not need to worry about product choice, inventory, delivery service, and dealing with the after-sales issues.
What are the Benefits of Being a Dropshipper with SaleYee?
If the above reasons are not sufficient then here are some notable advantages for sellers for being a member of SaleYee as a dropshipper;
- After-sales period of about 3 months.
- Stock Reservation.
- API access and Order sync authorization.
- Huge Discounts on the Products.
- Prioritizing sales of new arrivals.
- Free Membership and Order Processing Fee.
- Professional Customer Support.
- Brand Authorization.
- Warehouses of 630,000 sq. ms.
Last, but important, you can also use SaleYee as a medium to do the best with your Wish, eBay, or Amazon Dropshipping business.
Final Thoughts
Dropshippers these days are searching for, ‘when is spring bank holiday 2021’. If you are also planning for a similar business or want to resell the wholesale products online then you should also know the reason behind it. It is simple, they want to plan their product listing and promotion strategies for the coming event! So, even a newbie should take the benefit of such an opportunity to try luck in improving the sales.
After going through the above article, now you are also having all the info and tips to start or upscale your dropshipping business. You need to act instantly to plan your product listing and promotion strategies for your website for the spring bank event sales. The only job left for you is to select the right products! They need to work well to contribute to gaining traffic to your web store from search engines and social media channels.
Not to forget, SaleYee for dropshipping business could be a nice support for sellers to make things easier. At least, not for this year but you can be prepared for the spring bank holiday 2022. It is always great to get inside tips and tricks from experienced platforms like SaleYee. These are a must for any newbies to gain insight on how to play well in the dropshipping market to be successful in this competitive scenario.
