Have you ever been drawn in by the allure of video marketing? No? Well, a lot of people haven't. Some people do not see the wonders of having a YouTube marketing strategy in place. On this page, we are going to introduce you to ten different video marketing statistics which we feel may change your mind on the whole YouTube influencer marketing front (or even on the whole you should be making your own videos at the front)
The Importance of YouTube for Marketing
Any marketing campaign needs to contain at least an element of video marketing. After all, video marketing (in particular YouTube marketing) are incredibly affordable to do. It is another source of traffic, and it may enable you to reach markets that you would be unable to reach with other marketing methods.
Basically, YouTube as a hub for video marketing is important because it can help you to make a whole lot more money. In the next section, we are going to take a look at YouTube video marketing statistics to give you an idea as to why you need to put a YouTube marketing strategy in place if you want to make some serious cash online.
10 Reasons Why YouTube Marketing Works
In this section, we are going to look at the reasons why YouTube video marketing actually works. This includes stats on the number of people accessing YouTube, as well as the way in which they access it could benefit your marketing strategy.
1. There are a lot of users on YouTube
Over 2-billion people are active on YouTube every single month. It is also the second-largest social media network in the United States (after Facebook, of course). This means that a spot of YouTube marketing can really put your video in front of a LOT of people. Obviously, you won't be able to hit all 2-billion of those users, but you only need a few thousand views to make some cash with your content, right?
YouTube video marketing works because there are so many people using the platform. You have access to them rather easily too...providing you produce quality content.
2. Huge demographic of people accessing YouTube
A lot of people assume that it is just young people who are accessing YouTube. It isn't. In fact, 90% of people accessing YouTube are aged between 18 and 44. Sure, there are a lot of people on the younger side of things here, but no matter what your target market is, it is likely that there will be a few users that you can aim your videos at. YouTube video marketing works because so many different people head to YouTube for all sorts of advice.
3. You can show your product or service
One of the main reasons why people love to promote on YouTube is because, with video marketing, you aren't just telling somebody that your product or service works, you are showing them that it works. There are things that you can accomplish in a video format that you simply cannot do in text or image form. This means that when you do video marketing properly, you will be able to pull in a whole host of different people who may not otherwise have read through reams and reams of text.
4. YouTube works for generating leads
Companies who market themselves on YouTube have reported that they have generated over 60% of additional leads each year due to the videos they have posted. Imagine if you could generate over 60% of extra leads per year. Think about how much that could boost your company's revenues! Even if you see just a 10% increase in the number of leads, surely this is worth it?
5. A lot of people watch YouTube videos
One study found that 85% of internet users in the United States watch at least one video on YouTube a month. YouTube video marketing works because now you have an opportunity to market to these people. The number of people watching YouTube videos monthly is steadily rising too. It wouldn't be too surprising if the number started to border on 100% at some point in the next few years. People absolutely love their video content.
6. People are more likely to purchase after viewing a video
One study discovered that 80% of people who make a purchase do so after watching a video of the product they are intending to buy. If you sell the product but don't have a video, then somebody is going to disappear from your site and head somewhere else. You lose out on a sale. If you post your video to YouTube then you could, in theory, be encouraging people to head to your website to come and complete their purchase.
7. People want video content from brands
One study found that over 50% of people want to see more videos produced by their favorite brands. YouTube video marketing works because it provides you with ample opportunity to increase the strength of your brand. This is going to have an untold amount of benefit on your marketing strategy going forward. Video content can really have a positive impact on your bottom line.
8. Great way to target mobile users
Did you know that most of the people searching for videos on YouTube do so on their mobile devices? In fact, these people are not using desktop sites to access content on the normal internet. This means that if you do not post regular video content to YouTube, you are basically turning your nose up at mobile users. Since the vast majority of people access the net through their mobile devices throughout the day, can you really afford to be kissing goodbye to all that business?
9. YouTube is great for product discovery
One study indicated that 90% of people who ended up being interested in a product or service discovered it through YouTube. So, if you can find an influencer working in your niche, then there is a strong chance that the two of you can collaborate to try and create some awesome content to help your product or service be discovered.
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10. YouTube is reachable by 95% of people online
It is available in so many languages and targets so many different markets, you are going to have absolutely no issues finding people that are relevant to your business on there. YouTube video marketing works because it is pretty much the only marketing method where you can reach so many people in so many different countries with little to no effort on your part.
Conclusion
If you want to make a massive impact when it comes to your digital marketing, then YouTube marketing is the best route to go down. With billions of potential customers, plenty of niches covered, and a proven increase when it comes to lead generation, can you really afford to ignore this fantastic method of marketing? If you take action now, your business can really benefit from video marketing. In fact, it can be very tough to start up a business nowadays without it.
