If you run a business, you need to know about advertising. It is how your company will make money. Without advertising, your business is nothing. So, what is advertising? What are some of the more important concepts you need to know about advertising? Read on. This information may prove incredibly useful if you know absolutely nothing about why advertising is so important.
What is Advertising?
Advertising is the paid promotion of a product, service, or brand. It really is as simple as that. If a company is paying some other company to promote its business, then this is classed as advertising.
So, what is the purpose of advertising? The purpose of advertising is to get people to know about the products and services that a company offers. Advertising is a way to strengthen a brand and make sales. Advertising is pretty much the quickest way to make money with a product or service. A company that doesn't advertise is never going to meet their full potential. In fact, it is unlikely anybody will know about them without a spot of advertising.
Advertising and Dropshipping
Dropshipping is one of the easiest e-commerce models in which dropshippers can focus on driving in traffic mainly by using paid advertising to make sales at first. It is easy to start, run, and scale. Without inventory and order fulfillment, those who dropship products only need to choose the best dropshipping suppliers to handle the orders.
Different Definitions of Advertising to Know
In this section, we want to talk about a few advertising concepts that you really should know about. While the world of advertising does stretch beyond these concepts, nearly everything that you do in advertising will relate to these in some way. In fact, unless you are working 'professionally' in advertising, you probably do not need to know more than these simple concepts.
What is Native Advertising?
Native advertising is when you buy 'paid content.' You may find these sometimes referred to as advertorials. Native advertising is designed not to look like advertising. It will often take the form of articles on news-focused websites where the product or brand being promoted is casually mentioned in the article. Of course, the entire piece of content will be designed to promote the product or brand in a positive light.
What is Programmatic Advertising?
Programmatic advertising is when ad space is purchased and advertising campaigns designed without human interaction. A lot of the larger companies probably do not have the resources they need for people to be constantly tinkering with ads, so they have special pieces of software that can do a lot of the work for them. When done properly, this is an incredibly cost-effective way of advertising.
What Is Display Advertising?
Display advertising is any form of graphic designed to advertise a product, service, or company. Most display advertising will appear on various targeted websites around the internet.
While most display advertising is designed to be clicked to help generate sales, not all display advertising has that goal. Some are simply designed to be big, bold graphics that help to strengthen the brand in somebody's eyes. You will see larger companies use this type of advertising a lot. They know people are probably not going to be clicking through to their website, but they still want to send out the message 'hey, we exist!'.
What is Digital Advertising?
Digital advertising is a term used for any form of advertising that takes place online and, to a lesser extent, through text messages and the like. Basically, any advertising conveyed digitally is classed as 'digital advertising'. This is where most ad spending is carried out nowadays.
What is an Advertising Campaign?
When we talk about an advertising campaign, we talk about all of the advertising being used to accomplish a specific goal. For example; if you are promoting a specific product, then all of the adverts you make on all of the advertising networks you use will be part of the 'advertising campaign'.
What is PPC Advertising?
PPC advertising stands for 'Pay per Click' advertising. With PPC, you will only be paying when your advert is clicked upon. You do not pay simply for your advert to be displayed. The most popular PPC network is Google AdWords, but Amazon also offers PPC advertising on its platform.
What is Advertising Copy?
Advertising copy is the words that you use in your advert. Often, a great deal of thought goes into choosing the exact words for advertising. People spend a lot of time creating advertising copy that really 'sells'. The best advertising copy is words that will get somebody to buy there and then, often because it conjures up all sorts of emotions that make them really feel that they need a product.
When you are advertising, you will be constantly tinkering with your advertising copy to increase the number of sales that you make.
What is the Difference Between Marketing and Advertising?
Advertising is a form of marketing, but not all marketing is advertising. You can think of marketing as the 'big picture' when you are promoting your products, and advertising is just one of the ways that you promote your product.
When you think of marketing, you can consider it as everything related to selling your product to people. This includes researching the products to sell and who to sell it to, working out how you will be pricing your products, and even the different ways that your products will be sold to the customer. You can even consider the development of your brand as part of your marketing strategy.
Of course, advertising is going to form a key part of your marketing strategy, but advertising is not worth anything unless every other component falls into place.
Conclusion
As we said before, we are only really scratching the surface of the world of advertising on this page. However, we do hope that you walk away a little bit more knowledgeable about some of the most important concepts, and we hope this information can make it a little bit easier for you to set up your own advertising campaigns.
