Trading on Amazon, you might notice some of the little changes always happen. But One Change gained popularity was a small dark blue badge with the phrase, 'Amazon Choice.'
But what makes a product Amazon's Choice? When you click on the Amazon's Choice badge on the company's site, you might notice that Amazon recommends highly rated, well-priced products available to ship immediately. But is the word "highly rated" based on customer ratings, or does it base on reviews?
What Does Amazon's Choice Mean for Sales?
When we search for a product on Amazon, such as perfume or one of those Amazon products we use daily, you're likely to find in the mix of your search results and few items that have an "Amazon's Choice" badge. What does Amazon's Choice mean? According to Amazon, high sales, higher customer ratings with low return rates, and a low price will amazon the choice label.
One key factor of the Amazon choice label is the review. The company marked amazon's choice label on products when several users are happy with the result. As we told you above, Amazon also considers reviews data for its Amazon's Choice label.
Some products, like this Guitar with Amazon choice Badge, are clearly shown on this product page. It is because of including high ratings, a low return rate, and that's it.
This label also helps Amazon to tackle down scammers. To stop the problem, Amazon designed features to help customers select from a various range of same quality products. You can order an average star rating product or peruse the best-selling products in multiple categories.
The company says the badge gives only well-rated products available ready to ship. But many times, dozens of products fulfill that clause. How does Amazon choose its choices? No one completely understands yet.
Amazon's Choice vs Best Seller
Amazon's Choice and Amazon Best Seller are two tags that almost all sellers want to have on their products. Every Seller works hard to get this badge. To get these symbols, all sellers applied unique tactics to earn them. Now we're going to be talking about these badges with you today.
Best-seller
The best Seller is the aim of each Seller Because this is proof of your profitable sales. Best Seller is a link to keywords. Also, the Best Seller logo will look on Amazon's main search page. And the appearance of this logo can ultimately improve the conversion rate (CR) and be useful for the click-through rate (CTR) of the goods.
Amazon allows a specific number for every product. This number is called the Amazon Best Sellers Rank (BSR). Current and past sales data are used to calculate BSR.
It does not matter your launch paid Advertising or keyword ranking; it is ideal for every Seller. Bestsellers will also get the best Amazon customer support. In short, the Best Seller logo brings many benefits.
Amazon's Choice
Products with the "Amazon's Choice" badge have been determined through a driven algorithm process, not by any "authorities." Amazon's Choice is a feature started by Amazon to help buyers save time when shopping and searching. Amazon will label Amazon's Choice on high-quality and well-priced products. Amazon's Choice products are in the position marked in black, above keyword search results.
The other benefit for Products with Amazon's Choice logo will add in the voice shopping support by Amazon Echo. Marketers can directly buy products with this label from Amazon Echo through voice commands, which also now it's easy for customers to purchase any product without wasting time.
What Makes an Amazon's Choice Product?
Amazon's Choice product did not consider a paid ad campaign, and a successful seller can neither use nor pay to win the respective logo. To be eligible for Amazon's Choice logo, a product must be in stock and ready to ship on short notice of time. It must also have a small return rate compared to related products, be highly rated, and then amazon includes him in the bestseller category.
Amazon newly started applying these rules directly on the goods detail pages of some Choice products. Amazon's Choice status changes regularly. According to OC&C, 5-6% of sellers lose this badge every day due to delivery problems.
How to Make Your Products Become Amazon's Choice?
Amazon hasn't revealed how to win Amazon's Choice logo, but it is a great way to improve your regular sales. According to top seller advice, if your product is highly rated, you can sell and earn quickly without paid promotion.
Other ways to possibly eligible for the Amazon's Choice Badge would include:
1. Boost customer ratings and reviews
The best way to increase a product's ratings is to check customer reviews and questions/answers to know general buyer problems. We assure you if you resolve all concerns about your product and stay in touch with customers until you completely satisfy them. Your products gain a badge quickly.
2. Decrease return rates
45% of customers have returned an item they ordered online because it didn't match the information—better return rates by assuring photos, titles, alternatives, and all details in bullet points of what the buyer is buying. If you follow all these points, you must decrease your return rates.
3. Always have sufficient products in stock
Goods that are out of stock instantly lose their Amazon's Choice label, so brands need to work with vendor directors to guarantee their supply is ready to dispatch at all times.
Conclusion
Amazon's Choice is a permit of favor, which will bring better product sales. There isn't a hidden method of receiving the badge, and there isn't a way to purchase it either.
However, you can earn it by achieving all of your metrics and getting all your reviews positively so that your product will be on the list for Amazon to consider your product for Amazon's Choice badge.
