Any experienced businessman/woman understands the importance of marketing, and in 2020, influencer marketing is the marketing route to go with; that's because influencers possess a large and dedicated audience. Thus, you need to integrate the top fitness influencers and best fitness influencers into your business model. "Who are fitness influencers?" you might ask.
Fitness influencers are people who post about fitness on social media and amass large audiences as a result. With the increased focus on fitness due to the coronavirus, Instagram fitness influencers have a more attractive audience than ever before. However, it's all well and good to know you need fitness influencers, but this means nothing if you don't know the male fitness influencers, top female fitness influencers, and black fitness influencers to hire. That's why you are here, isn't it?
Top 20 Fitness Influencers for Your Business
1. Michelle Lewin
Anyone who has wondered about how to become a fitness influencer surely has heard of Lewin. With 13 million followers, she is one of the top female fitness influencers. She also does modeling work for several iconic brands.
2. Jennifer Selter
Selter is one of the best fitness influencers out there; she specializes in exercises, lifestyle modification, and nutrition. Overall, she favors a holistic approach.
3. Kayla Itsines
With 10 million Instagram followers, Itsines is one of the best fitness influencers out there. She has cultivated a community dedicated to looking and feeling good. Health-related products would sell with her audience.
4. Lauren Drain
Possessing a whopping 4 million Instagram followers, Drain is a professional nurse who also happens to be a fitness expert and life coach. She frequently inspires her viewership and is very charismatic during sales.
5. Simeon Panda
The undisputed king of black fitness influencers, Panda's meteoric rise in the fitness industry can be attributed to his magnetic personality and motivational outlook on fitness. He is a must-have.
6. Massy Arias
With close to 3 million followers, Arias is a must-mention on any list of Instagram fitness influencers. She takes a more diverse approach to fitness and also focuses on yoga.
7. Emile Skye
Skye boasts almost 3 million followers on her Instagram page alone. She is also a mother and serves as an inspiration to women looking to get into shape post-pregnancy. The marketing options here are endless.
8. Rachel Brathen
With 2 million followers, Brathen is another top fitness influencer. She is also a bestselling author and yoga instructor.
9. Alexa Jean
Jean boasts a cool 2 million Instagram followers. Being a mother of 2, she inspires women worldwide and should be considered when marketing to women 25 and above.
10. Joe Wicks
Wicks takes a slightly different fitness approach, emphasizing the importance of healthy meals in the process. He is a godsend for those who love to eat while still being fit.
11. Tone It Up
This account is a two-woman team. Katrina and Katrina focus on short, high-intensity workouts and have managed to amass 1 million followers doing this. They also have high engagement rates.
12. Nikki Blackketter
At almost a million followers, Blackketter is an unstoppable exercise machine with an unstoppable army of customers behind her. Like other influencers, she also specializes in presenting products in an exciting and visually appealing manner.
13. Carly Rowena
With 500,000 followers, Rowena is no slouch in the fitness industry. As a working mother, she offers an alternative to mothers who want to lose weight and reclaim their lean days.
14. Tori Sterling
Sterling has a startling 500,000 followers on YouTube. Aside from fitness tips, she also specializes in makeup and beauty. Thus, if you're in these industries, you really must partner with her.
15. Ashley Nocera
This is another top name on YouTube. Nocera has been known to advocate for fitness products, clothing lines, and optimized nutrition. She can serve as the face of any brand.
16. Grace Beverley
With 600,000 YouTube followers, Beverley has nowhere to go top but up. Aside from fitness goals, she also heavily advocates for the vegan lifestyle. If you're selling any vegan products, cooperate with her.
17. Whitney Simmons
Amassing over 2 million YouTube followers, Simmons is simply a juggernaut in the YouTube fitness scene. Anything she touches, from clothing brands to fitness products, turns into gold.
18. Cambria Joy
Joy has amassed 600,000 followers on her YouTube channel who have become entranced by her fitness tips and spirituality. If your product is popular in religious circles, then you need to book her right now.
19. Cassey Ho
With over 5 million followers on YouTube, Ho is a must-know among fitness influencers. She has cornered the market on fitness boot camps and marathons. For her, consistency is the key to all things fitness related.
20. Natacha Oceane
Oceane has 1 million subscribers on her YouTube channel and is no slouch in the fitness world. She works closely with other fitness experts to develop, market, and sell fitness programs. She is a fitness influencer you should market with.
4 Considerations When Working with Fitness Influencers
Now that you know who to work with, you need to know how to work with them.
1) Budget: A large followership means a large sum of money to hire; you can start with as little as 1000 followers.
2) Return on Investment: This depends largely on engagement; go for fitness influencers with high engagement.
3) Audience base: not all audiences will buy from your brand; choose an influencer with interests related to what you sell
4) Strike appropriate deals: Smaller influencers can get paid with as little as promotion for promotion. However, larger brands will want cash and should be signed on as collaborators.
Conclusion
You might not know how to become a fitness influencer, but you certainly know the what, why, and how of fitness influencer marketing. With a proper marketing strategy, the amount you can make from selling via influencers is astronomical. There's only want thing left to do - make bank.
