As a shrewd businessperson, you know that you have competitors. How to analyse your competitors is what you aim to actualise. How are they doing? Are they outperforming you? This is important to help you learn, be inspired to do more, and ultimately outsmart your competitors. To monitor your competitors, you need some set of analysing tools.
Take a hold to understand competitor analysis.
It involves identifying and analysing competitors. Competitor analysis gives you the information about your competitor’s stronghold and weakness. It is basically you comparing their performance to yours with the sole aim of outperforming them.
With that understood, read along to know about tools to analyse competitors.
The article helps explain (20) twenty classified tools to help you in analysing competitor’s website.
SEO RESEARCH TOOLS
SEMrush:
SEMrush comes as a complete package with the essentials needed to
- Find top-rated keywords.
- Monitor your business growth.
- Perfect your advertisement campaign.
All these give you a competitive advantage over your competitors and come in handy for your marketing strategy.
UpCity:
It has two services, mainly- Connects brands and digital marketing agencies.
- Increases organic traffic through a comprehensive SEO software solution provided.
Though these are its service provided but what sets it apart is its SEO report card. By inserting some details about your website, your website is analysed and a report card is given. The report has how your SEO performance and your rank among competitors. Amazing this is that this is a free tool.
SpyFu:
SEO PowerSuite:
- Rank Tracker: keyword finder and domain strength analyser.
- Website Auditor: Gives SEO reports and weaknesses of your competitor’s website.
- SEO Spyglass: This gives you the details of your competitor’s backlink.
- LinkAssistant: It gives you a link opportunity to help build your own.
WooRank: This tool helps you know the keywords your competitors are targeting and points to you the ones you can target. One can compare up to five sites. It is a review and SEO analysing tool.
MozBar: It is a chrome extension that Moz developed and manages. With it, the domain authority (DA) of a website can be measured. DA is a scoring system formulated by Moz. It ranges from 1 to 100 and the factors considered are the number of backlinks and the quality of content. The higher the DA score, the higher the SEO performance.
Link Explorer: This is also from Moz. It is a replacement for the Open Site Explorer tool. Keywords with a higher ranking are known and you’ll also get the analysis of the difficulty score of each keyword.
Google Keyword Planner: It is a free tool for researching keywords both locally and globally. It let you know the trending keywords and their competitive level. It gives you an insight into the general and not about a specific competitor.
TRAFFIC RESEARCH TOOLS
Alexa: Popular among its kind for its strength in allowing you to analyse and compare your competitor’s website performance to yours. It does this by measuring the website’s traffic and use the data to rank the website’s popularity.
iSpionage: This comprehensive analysis tool helps you to identify best-performing keywords, ad copy, and landing pages. It also provides seven years' worth of data that identifies and informs you of new strategies.
Monitor Backlinks: Monitor Backlinks helps you to see what content your competitors are posting and which blogs are sharing it. It also gives room to a comparison of your performance alongside your competitors’.
Raven: Raven creates detailed website reports for backlinks, keywords, social media shares, and more. Like Monitor Backlinks, it allows you to compare and contrast your site performance with competing sites, helping you to identify your strengths and weaknesses.
SimilarWeb: This tool analyzes your competitors’ traffic and engagement metrics on various parameters and helps you make comparisons with your own. The keyword analysis feature helps you track the keywords that your competitors are on the lookout for.
MonsterInsights: MonsterInsights is the most user-friendly Google Analytics Word Press plug-in. It allows you to track referral sites, outbound links, and monitor your hottest content.
After bringing popular elements from your competitors’ marketing strategy, you can track your performance with this tool for overall SEO improvement.
Ahrefs: Ahrefs is an excellent tool for conducting a thorough daily site analysis. This tool provides a keyword research feature that you can use to track competitors’ performance per keyword.
CONTENT RESEARCH TOOLS
BuzzSumo: BuzzSomo is a content analyzer tool that lets you develop a content strategy suitable for your industry. It also gives room for comparison with your competitors by allowing you to see who’s getting the most engagement across channels.
The basic BuzzSumo’s content analyzer tool is free. However, you can upgrade to BuzzSumo Pro for $79 a month.
Ontolo: Ontolo is a data mining tool that analyzes and optimizes web traffic, tracks backlinks, and collects content. Its competitor research tools scour the web for data that it stores in a database. Thus, it allows you to keep track of your competitors and their engagements at any point. You only need to provide certain keywords and URLs and you get an instant result.
Feedly: Feedly allows you to keep an eye on a competitor’s content without checking up on their blog constantly. It stores and organizes content as it’s published. This allows you to see hot topics covered by your competitors, all on a page. And as a bonus, Feedly integrates directly with Sprout Social!
WhatRunsWhere: In today’s ever-changing landscape, trends come and go in the blink of an eye. Staying relevant means keeping your finger on the pulse at all times.
WhatRunsWhere is an ad tool that analyzes the performance of your competitors’ ads, helping you to decide if you want to follow a similar advertising strategy or learn from their mistakes. Aside from this, it also researches trending topics, letting you decide which of the trending content you want to engage.
Owler: This tool assists with conducting in-depth market research This self-proclaimed” competitive intelligence” tool lets you build a list of competitive companies, after which it then curates company data for you, keeping you updated on every one of their moves.
Conclusion
A piece of knowledge about your competitors is important. They are information that helps you grow and be better in your business. going the crude way will be expensive, time-consuming, and it is in no way effective. The classed tools are a better way about it.
