Boasting over 1 billion monthly active users and 3 billion downloads, TikTok is undoubtedly the number 1 most downloaded social app in recent years. In 2021, TikTok was the most downloaded mobile app in the United States with 94 million downloads, 30 million more than Instagram, and 38 million more than Snapchat. Earlier this year, the TikTok “What's Next Report 2022 News TikTok” provided a deep insight into the impact of TikTok on brands globally. This article will interpret the TikTok insight research in 2022 for business owners to be guided.
TikTok is exploding in 2022, surpassing its $2.5 billion in consumer spending in 2021. The famous photo/video-sharing platform is increasingly difficult to neglect, and freelancers, entrepreneurs, marketers, and retailers are well aware. TikTok newsroom report revealed how brands promote their products and drive real value for their business through creative and innovative content. This article will summarize the latest news about TikTok and highlight how retailers can strategize their marketing plan in 2022.
So, what is the latest news on TikTok? Check out six things we discovered:
Top brands are leveraging TikTok
For an app widely used across the world, TikTok’s staggering statistics will attract even the most prominent brands. And, yes, it does. The likes of Apple, Samsung, Chevrolet, Amazon, Toyota, and WHO, have found TikTok effective in reaching their targeted audience. Any brand [both big and small] can leverage TikTok.
Takeaway: With the right TikTok marketing strategy, you can get some juicy rewards for uploading creative videos on TikTok.
Popular categories with the highest TikTok views per post
The 2022 TikTok trending news report showed that posts from Tech & IT companies excelled, attracting over 2.3 million views per post. Food & Beverages, Gaming, and Media industries followed respectively. Interestingly, sexual content drew the largest audience, especially those featuring promotions for a brand event. Viewers are glued to their screens whenever they sense some form of overt or sexual-related content. Victoria’s Secret is a top brand in this category that averaged 13.4 million views per post thanks to its attention-grabbing content.
Takeaway: Your industry plays a crucial role in your TikTok views. But while Technology & IT, Food & Beverages, Gaming, and Media are the most popular industries, and account for the most views per post on TikTok, the style, tone, and content of your TikTok videos is the ultimate determining factor for your success.
Type of content produced by the most successful brands on TikTok
If tech brands are getting the most views, they must be posting engaging and promotional content. It’s OK to be curious. In the study, we found out that over 90% of the videos from top brands showcase one or more products. Also, we observed that influencer marketing is popular among TikTok brands. Brands that collaborated with celebrities and influencers to help them promote their products and brand got higher views.
Another notable point is that dance videos and accounting tutorials make the top 5 most popular types of content. Customers are eager to learn new dance steps, “how-to” content, and the like. Viewers are always attracted to this sort of content.
Interestingly, savvy brands with solid social media marketing strategies added a CTA [Call to Action] button at the end of their post. A CTA is a potent tool that tells viewers what you want them to do after watching your video. You could ask them to “Follow Us Now”, “Shop Now”, “Subscribe Now”, “Download Now”, “Get Access Now”, and so on. This button can do wonders, and that was what Xbox used to attract 6.6 million views in one of its tutorials that ended up with a CTA for viewers to either buy a subscription or download their app. They capitalized on that powerful tool and got good values for their business.
Takeaway: They call it social media marketing for a reason; don’t feel shy to use TikTok to advertise your brand and product in your posts. Maximize your chances of getting higher views by including a CTA.
How often do successful brands post on TikTok?
Another important revelation from today's TikTok news is how often successful brands post on TikTok. As much as TikTok cherishes creativity, the frequency of posts can also determine your success. With over one billion people tuning to TikTok to find happiness, share moments, get entertained, and learn new things, posting regularly has kept successful brands on top of trends. Posting content consistently helped brands to retain their viewers.
Takeaway: Ensure to post frequently and consistently. Posting at least three times per week will give your brand an edge over the competition.
Sound plays a huge role in the TikTok experience
The right sound changes the way stories are told. On TikTok, sounds improve user experience and engagement. The latest news about TikTok reveals that 88% of viewers on TikTok testify that sounds on the platform play a crucial role in the overall app experience. Trending songs range from a mix of breakthrough artists to established artists and the genre of songs is as diverse as TikTok itself.
Takeaway: Both artists and brands benefit from TiktTok’s music culture. Brands get better engagement while artists get more viewers to stream and buy their songs.
How many views is a single follower on TikTok worth?
Every follower has a value. On social media, users or followers are your greatest asset. The larger your viewers or audience, the more you get likes, shares, and comments for your content. But how valuable is a single follower on TikTok? Analysis shows that a 10% increase in followers corresponds to a 6.5% increase in average views per post. This means that if you have a 40% increase in followers, you should expect around a 26% increase in the number of views per post you generate.
Takeaway: One of the secrets to going viral is to have a large following and dedicated fan base and this should be any brand’s topmost priority. As such, running a giveaway or paid campaigns would boost the overall reach of your content.
Bonus Tips: Promoting Your Dropshipping Store Using TikTok
You’ve learned how big companies promote their products and increase revenue on TikTok. Guess what? You too can promote products on TikTok and make money via dropshipping. Interestingly, dropshipping products means you don’t need to stock an inventory, pay for a warehouse, or fulfill orders. All you need is an online store, products to sell, and a reputable dropship partner. Finding a reputable dropshipping supplier can be challenging, but the SaleYee platform is a trustworthy dropship and wholesale company that connects retailers with reputable suppliers. They have over 30, 000+ profitable SKUs from different product categories. The 650,000+ sq.m. local warehouses ensures fast delivery to local and international customers.
The SaleYee platform also provides:
- Impeccable customer service
- Free membership
- Huge discounts – products with large profit margins
- Easy integration with top online marketplaces, including Amazon, eBay, Wish, Walmart, Shopify, etc.
- Up to a 3-month after-sales period
Getting started is as easy as visiting SaleYee.com and signing up for free.
Conclusion
TikTok is a great platform for new brands looking to expand their reach. If anything, the recent news about TikTok reveals that there is an opportunity for every entrepreneur out there. TikTok already got the audience; the question is, do you know what to sell and which supplier to deal with? Now is the time to capitalize on the most trending social media app on the planet.
