The 2020 pandemic has facilitated the need to use other media for marketing and business growth asides from the conventional offline medium. Ecommerce marketing bridges the physical gap and has helped businesses grow and even expand their customer base during the pandemic.
While working from home last year, people make use of various social media platforms to promote, advertise, and market their goods and services. Also, social media helps marketers to connect to a larger audience. To effectively promote your products through digital channels, it is necessary to be informed of the latest social media trends and know the best ones for your products.
10 Social Media Trends for Business Growth
Are you searching for tips to help you maximize the current social media trends for your business growth?
Here are some tips to consider:
1. Search for Most Used Social Media Platforms
Identify the most used social media platforms by people that produce the best return on investment (ROI). This will help ensure that whatever trend you use gets to a large audience. Instagram, Facebook, and Twitter are the social platforms that are widely invested in by many businesses.
2. Use Social Media Videos
Social media videos used to be mainly for entertainment, but now, many businesses have taken advantage of creative social media videos to promote and market their brands. Come up with creative content that entertains and engages the audience and also promotes your products and services.
3. Take Advantage of Social Media Stories
Many social media platforms now have the option of the story update. Many businesses use social media stories as a marketing platform for their business growth. Post updates about your products and engages in the latest social media trends to gain traffic to your social media pages and publicize your brands.
4. Use Live Videos
Create awareness for your businesses by harnessing the power of live social media videos. Platforms like Facebook and Instagram are most commonly used for making live video and live chats that increase brand awareness, engaged audience participation, and increases the customer base.
5. Authenticity
One undisputed marketing factor, whether online or offline, is content uniqueness and authenticity. While there are many social media marketing trends, creating unique content for marketing your products is crucial in gaining customer's trust and support for your business. So beyond creating engaging content, make sure that they are authentic and credible.
Social media trends to expect:
Experts expect some changes in social media marketing trends that will further boost business growth. Here are some expected social media marketing trends:
6. Improved SEO on Instagram
Instagram updated its app to include a new feature where you can search for content without using hashtags. This feature was formerly only used when searching for Instagram profiles. With this feature, searching for a specific keyword in the search bar will bring up posts, videos, and profiles with the related keyword. The key to exploiting this new feature for better search optimization is to include relevant keywords in your posts. Consistently posting content relating to the keyword can increase your business visibility when searches for the related keyword come up.
Also, update your Instagram profiles by adding relevant keywords in your bio and following related accounts to increase visibility when searched for on the explore page.
7. Instagram Reels
To further engage the audience on Instagram, the app added a new feature, Reels. Instagram Reels is a short 15-30 seconds video content designed to be short, engaging, and entertaining. For small or start-ups and even corporate businesses, use IG reels to create quick creative video contents that help advertise your products.
There are special features available on Reels l, for example, adding audio and effects to make your video more engaging. An explorable effect on IG Reels is the Green Screen Effect. You can superimpose videos of products, screenshots of reviews, and customers' questions in the background while you provide clarity to products and answers to the questions in the foreground.
8. Humanizing Brands
An effective social media marketing strategy is making your brand more human. Humanization of your business helps people to relate more with your brand and even increase your customer base. Adding a face and name to your business helps to humanize your brand. Showcase your staff and use them as the faces for your product promotions. Also, participating in or hosting local events that allow customers to socialize with your business is another effective strategy for humanizing your brand.
9. Better Efficiency for Facebook Ads
Facebook Ads has become increasingly effective in generating traffic, increasing product awareness, and making sales of goods and services. Various ways to further use Facebook advertisements include using user-generated content (UGC), collages, and gifs. Posting UGC containing customer reviews or short explanatory video of your product usage or stating its advantages increases sales because people tend to trust and purchase products reviewed by actual customers. Making beautiful collages of your products can also be used to attract the audience and make more sales.
10. A Shift in LinkedIn Community Culture
LinkedIn added new features such as events, LinkedIn lives, pills, and stories. These new features help to create a professional conversational environment for many businesses. It encourages and fosters transparent relationships within the business. Marketers and sole entrepreneurs can utilize the poll feature to gather customers' reviews and opinions on a product. The new LinkedIn features also help marketers to build relationships with their connections. It also helps to humanize the brand and make the customers feel valued.
Free Takeaway: Ecommerce & Dropshipping Calendar for Marketing Plans
The 2021 Ecommerce & Dropshipping Calendar by SaleYee.com is intended for online retailers and marketers to plan and succeed in combination with the social media trends 2021 above. It shows traditional festivals in different nations, important national and international festivals, holidays, celebrations, religious festivals, and celebrations as well as e-commerce shopping festivals that are important for growing sales. The 2021 calendar also includes reminders of important dates, practical business tips, and strategies.
If you haven't got such a calendar for your business, you'd better hit the Download button right now!
Conclusion
E-commerce marketing is the new frontier for many businesses. The use of social media trends as an e-commerce strategy helped to mitigate the problem of physical barriers caused by the pandemic, and it has proven more efficient in business growth. Post unique content and videos on your business social media pages, register for more than one social media platform to increase your visibility, and humanize your brand. Explore and make the best of these tips to boost your business growth!
