Slogan & Slogan Generator to Make Your Business Memorable

Every successful business has one or two secrets that have kept it at the top for years. One of which is a good slogan. A business slogan is an effective tool that connects clients and customers to a business. 

Just like a logo and business name, a good company slogan resides in the hearts of customers. It helps business owners and entrepreneurs to create a visual perspective of their business, so people can remember them for what they offer. A slogan is not necessarily a marketing strategy to boost one's business, it could be a means to motivate clients and customers. 

Slogan: Definition

What is the slogan? By definition, a slogan is a catchy memorable phrase that is consistently displayed next to a business name. Business owners use slogans to entice customers, clients, and visitors. But more importantly, it is an effective marketing tool that could trigger action. Slogans aren't just used in businesses alone, various bodies including religions, institutions, political parties, etc. express their purpose or ideas using a slogan. A lot of businesses have lived in the hearts and minds of their customers, thanks to their inspiring slogans.

Slogans are usually short phrases [most times between two to four words] for them to be memorable. In fact, the best slogans in the world are typically short! Just like branding, a good slogan can help shape your business image and identity so you want to choose it wisely. For those who are hoping to establish a business or company, take note that slogans aren't something that is changed frequently; what you start with will most likely do down in history.

 This is why we advise business owners to think critically before coming up with one. However, a company may change its slogan to represent its evolving philosophy over time – Pepsi is a typical example. The importance of creating a memorable slogan cannot be overemphasized which is why we recommend that a business slogan is created with the right impression. 

Slogan and Tagline: Differences

One may wonder about the difference between a slogan and a tagline. Well, both can often be the same in that they are placed below a company's logo. However, the notable difference is that a tagline is more formal as it is used in advertising or defining a product or service offered by a company. On the other hand, a slogan is a catchy or memorable phrase that reflects the goal of a company or what it wants to achieve. A slogan is used to define a certain campaign where the company is taking part in. In this context, we may not substitute a slogan for a tagline.

Slogan: Examples & Meaning

You must have seen numerous slogans over the years but how many have you actually memorized – that speaks volume. The following slogans and their meaning will give you an insight into the power and influence a good slogan has. 

From "Save money, live better!" to "Always the low price, always!" and now "Always low prices, always!", Walmart's slogan has appeared on receipts, storefronts, posters, labels, etc. With this powerful slogan, Walmart has conveyed to its customers what it's all about – low pricing. Each time customer thinks of Walmart, what comes to mind is the benefits of low prices. Although they changed to the latest slogan when the National Advertising Review Board found it deceptive; yet, their customers are fully aware of what to expect from them. 

Customers of McDonald's would love to dig into a Big Mac and fries each time they hear this phrase. The slogan is catchy, short, and possesses the ability to stir up a hunger form McD's product.

Nike has one of the most inspiring slogans in the world. It has helped launch Nike into one of the most famous sports brands and a global phenomenon. "Just Do It" is a magical phrase that works for both fans and non-fans alike. Although the history of the inspirational phrase can be traced to the last words of a notorious killer in the 1970s, yet, fans take it as a motivation to achieve whatever they want to irrespective of the challenges that lie ahead. 

This is yet another exciting slogan. Craving only stops when you get a great taste and refreshment. Coca-Cola's catchy slogan entices people to try Coca-Cola in different ways. One thing is certain: they'll never be disappointed.

A great company slogan explains the reason behind the very existence of the company or brand. For Adidas, it was impossible to become an international sportswear brand but look where they are today. This great slogan initiates the mind of people daring them to do things that may seem difficult.

Apple's slogan pushes millions of people daily to try and do things differently. This inspires young and talented minds to be creative and think outside the box to solve different problems.

The owners of Burger King believe that self-expression is one of the most important things in life. Amazingly, they have successfully instilled this slogan in the minds of millions of people, reminding them that they can have whatever they want/need anytime they like.

Home Depot updated their slogan with the goal of persuading customers and members of the public into doing more. Their mission statement aims to empower doers to get more done, and that's what a good slogan should look like.

6 Best Slogan Generator for Your Business 

Many entrepreneurs and individuals are struggling to create memorable slogans for their businesses. Some are short of ideas while others find it difficult to pin down what they feel about their business. If you fall into any of these categories or don't have the time to brainstorm, you could get a solution from a slogan generator. A slogan generator is a tool that can help you discover catchy slogan ideas for your brand. It requires no skill and little brainstorming. Below are 6 best slogan generators you can try for your business.

1. Shopify Slogan Maker

With Shopify's slogan maker, you can use a keyword to create a memorable slogan for your business. This online tool is easy to use and fast to generate desired results.

2. Oberlo

Whether you need a catchy slogan for your business, the Oberlo slogan generator will come out with the best ideas. Try this!

3. Zyro

Powered by artificial intelligence, the Zyro business slogan maker is out there to create slogans that will inspire your clients and visitors alike. With minimal effort, you can generate catchy phrases that will reflect your brand image or the company's mission. 

4. Within the Flow

Within the flow, the slogan maker is a super easy free tool that doesn't require any specific skills. Both individuals and entrepreneurs can use this free tool to generate a slogan within a few minutes.

5. Sloganizer

Sloganizer can help you generate cute slogans that will make your company outrank its competitors. After generating thousands of slogans, you can review them and choose the one that's best for your company.

6. Design Hill

If you're looking for a slogan or a tagline for your company, then head to Design Hill. With the Design Hill slogan generator, you can create a memorable slogan for your business instantly.

Why Use Slogan Generators?

Slogan generators are:

· Free to use – you pay nothing for more

· Flexible – you can tweak phrases to suit your idea

· Time-saving – no need to brainstorm

· Packed with tons of ideas and inspirations – you can get unlimited slogan ideas from slogan generators

Conclusion

A successful slogan could be a perfect summary of your business' vision, commitment, and mission statement in a short phrase or a motivational statement that will inspire them or a rhythm that is pleasant to the ears. If you want to start a business that stands out among other businesses, then you must create a memorable slogan that will reflect your brand.

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