When it comes to businesses, marketing is considered one of the most essential elements that you need to focus on. It doesn’t matter what type of eCommerce business you run, you need to ensure that your marketing plans are flawless. This is why we are here to help you create the ultimate Shopify marketing strategy. You don’t need to follow each of the actionable tactics that we have to offer you. But creating a mixture of a few of these will help you in boosting your sales this year, no doubt.
9 Actionable Shopify Marketing Strategies
Let’s get started. Below are nine ways that you can improve your Shopify marketing strategy. There is no need to worry about getting an eCommerce marketing company on board once you start following these strategies for your company.
1. Get Influencers On Board
The first thing that you will need to work on for your eCommerce marketing plan is creating a brand for your business. Your Shopify marketing strategy will only work when you have the right people working for you. This includes influencers. You must try to get the right influencers on board to help divert their followers to your business. Getting influencers that connect to your business better is ideal. You will see a great flow of new customers through this much quicker than any other option.
2. Focus On User-Generated Content
You might have heard of this idea before as well. Getting your customers to create content for you is a real winner when it comes to boosting your sales. With Shopify market share reaching almost 30%, there is no doubt an increase in the demand for what Shopify eCommerce has to offer. Your Shopify businesses can see a major shift for the better by making use of user-generated content. Think of it as free marketing for Shopify businesses around the world.
3. Attract The Audience With Loyalty Programs
If there is one thing that customers love, it is loyalty programs. Why not go ahead and introduce loyalty programs that your audience is sure to indulge in? offer a reward system through this so that your audience converts into customers, and try to avail of the rewards your eCommerce platform has to offer. It is considered effective when it comes to getting your audience to buy more of your products.
4. Feature Competitions And Giveaways
Another Shopify marketing strategy that you can implement for your business revolves around offering your audience gifts through giveaways and various competitions. This will help you engage with them better, and they will look forward to what you have to offer. It is considered quite an effective way of creating a buzz as customers always love participating in giveaways and competitions. With this, you will also be able to see an increase in the number of people that follow you.
5. Offer Promotions And Discounts
Now, if you’re looking for how to market your Shopify app, then there is nothing better than offering your audience promotions and discounts. Discounts and promo codes drive the audience wild as they all want to avail of what you’re offering. While you might lessen the profit margin per product for yourself through this, but the overall sales will go up since the number of sales will increase. Many Shopify marketing apps are always trying to offer some kind of discount to the customers to avail of the benefits this has to offer.
6. Optimize Email Marketing
One thing that you will need to start working on is email marketing for your eCommerce business. Sign up with an email marketing platform for Shopify businesses and see how quickly your sales go up. By creating the right mailing list and targeting clients that are essential to your Shopify eCommerce business, you will be able to grow your customers at a larger rate this year.
7. Connect With The Audience Emotionally
There is something you need to know about your audience, they love brands that connect with them emotionally. This can be through the ads you run or the posts you put up. Connecting with them on a personal level and allowing the emotions to flow enables you to place your business on a high pedestal. People generally respond positively to such content, and therefore, also start buying from businesses that connect with them differently. Get creative, and add a little emotion to your content creation to see how your audience reacts positively.
8. Add Customers Reviews To Website
There is nothing more that adds credibility to your website than customer reviews. Adding good reviews on your platform will allow you to work on your sales better. People believe other customers when buying from a business. So, if you have good reviews represented by legit customers, then you’re surely going to benefit from this. It is considered a great Shopify marketing strategy and is used by a range of Shopify platforms to maximize sales.
9. Make Use Of Social Media
Having social media is highly essential for you to work on your Shopify marketing strategy. By adding the right content up, and engaging your audience in the best possible way, you get to turn many viewers into customers. Create a unique aesthetic for your business, and you will see similar-minded customers pouring in soon after.
Businesses That Offer Great Returns For Marketing Efforts
If you’re deciding on starting a business to put these marketing efforts into, then you should take a look at dropshipping. This business model is essentially where you create your store, hire third-party suppliers who stock the inventory, and ship to your customers. It is quite easy to set up and allows you to make use of these marketing efforts in the best way possible. If you’re looking to work with a dropshipping platform, then you should take a look at SaleYee.com. It has over 30,000 profitable SKUs, along with efficient delivery. Plus, using the strategies mentioned above for your Shopify dropshipping marketing efforts will surely help you see a boost in sales.
Wrapping up
All in all, your Shopify marketing strategy needs to be taken a closer look at. Assess it, and figure out what works best for your eCommerce business to boost sales for this year.
