When you look at the market, you will be able to find a lot of marketing tools that are suitable for promoting your products on the Shopify store. However, not all of these tools are effective for increasing your sales and conversion rate in your store.
One of the best ways to grow your online store is through email marketing campaigns. This type of campaign is very effective to help you boost sales at a very affordable price. This article will enable you to find the best Shopify email marketing app for your needs.
Does Email Marketing Work for Dropshipping?
The answer is "Sure"! With proper setups, customers who interest in your products will receive email and resume the order processing after abandoning the shopping cart. What's more, you can provide great offers from time to time and remind them of your products offered at any time, e.g., during Halloween, Christmas, Black Friday salesto generate more sales leads.
Advanced automation features of an email marketing tool can also help you to relieve the workload and achieve the desired result.
5 Considerations for Choosing an Email Marketing App for Shopify
1. Forms that can integrate with Shopify
Any forms on your Shopify store should be connected with your email marketing app without any need of inserting any codes on your website.
2. Contact syncing
The order history and contact details from your customers should be able to go inside your email marketing app. Many tools allow you to import all Shopify contacts to their apps automatically.
3. Segments for your customers
A good email marketing app allows you to create several segments of your customers based on their purchase history. Some email marketing apps will track which products they have already viewed, but not purchased. You can also create some pre-built segments for importing contacts from the Shopify store.
4. Detailed reporting system
If you want to achieve the best benefits from your email marketing strategy, your email marketing platform should be able to deliver a detailed reporting system for all users. This report will give you a detailed report about how much revenue can be generated from your contacts. This reporting system can help you scale up your business easily.
5. Easy-to-use email editor
This is another important thing that you need to find from your favorite email marketing app. This tool should come with an intuitive visual editor. You are allowed to drag and drop any images or text to your email instantly. This feature is very effective to help you build out your emails quickly. You don't need to know about any complicated coding system behind the email system for having the most successful email marketing campaign for your store.
10 Best Email Marketing Apps for Shopify
1. Omnisend
This is the best email marketing for Shopify that you can use for your company. It has some automated actions based on the different stages of your customer journey (for example, order confirmation, cart abandonment, browse abandonment, etc). There are some other cool email features, such as scratch cards, gift boxes, and any other incentives.
Pricing:
$30 per month for 2,000 subscribers with 24,000 emails per month
$60 per month for 5,000 subscribers with 60,000 emails per month
$102 per month for 10,000 subscribers with 120,000 emails per month
Why is it recommended:
It has easy integration with the Shopify store. You can create a sign-up form which can be linked up to the Shopify immediately. You can use some conversion-focused features, such as gift boxes, wheel of fortune signup forms, scratch cards, etc. These features are unique to Omnisend.
What can be improved:
Omnisend only has 20 email templates. It will be nice to see more templates from this tool.
2. GetResponse
This best email marketing app for Shopify can help you grow your sales on Shopify. It offers some features, such as landing pages, CRM, and webinars. Its deep data integration allows you to integrate all contacts from your Shopify store easily.
Pricing:
$15 per month for 1,000 subscribers
$45 per month for 5,000 subscribers
$65 per month for 10,000 subscribers
Why is it recommended:
GetResponse has some ready-to-go templates for creating automation on your store, for example, post-purchased emails, sales promotions, abandoned cart campaigns, etc.
What can be improved:
Contacts and products are imported in every 24 hours. There is a delay in triggering automation for your store.
3. ActiveCampaign
Store owners are able to get advantages of any features from ActiveCampaign, for example, dynamic tagging and segments, conditional email content, advanced automation, and integration options. It allows you to integrate the data with your Shopify store.
Pricing:
$29 per month for sending 1,000 emails per month
$99 per month for sending 5,000 emails per month
$155 per month for sending 10,000 emails per month
Why is it recommended:
ActiveCampaign is very well-known for its deep data integration system. All contacts who make purchases on your Shopify store or abandon a cart will be added as contacts automatically. It has a unique workflow-based automation editor from this tool.
What can be improved:
It is an advanced tool, so it has a steeper learning curve than the other email marketing tools. Some features, such as conditional content and personalization require you to know a little bit about coding.
4. Klaviyo
This marketing software is specially created for eCommerce. It will help you get profit by using their advanced automation workflows and also segmentation. It is very easy for you to set up every campaign you have with this tool.
Pricing:
$30 per month for 1,000 subscribers
$100 per month for 5,000 subscribers
$175 per month for 10,000 subscribers
Why is it recommended:
Klaviyo has easy integration with Shopify. You don't have to spend hours or even days for setting up everything with your store. Klaviyo also has modern-looking email templates that can work with dynamic blocks. It allows you to do A/B testing for finding the most effective campaign for your business.
What can be improved:
This tool has an expensive price, but it has some issues with sending emails to the contacts. Some users have problems when sending emails to their customers by using this Klaviyo tool.
5. Drip
It is one of the best Shopify email marketing apps for you. Drip allows you to create automation around any actions from your customers, for example, view a product, place an order, create a checkout, etc. You can also use this email marketing tool for being integrated with Facebook Customer Audiences.
Pricing:
$39 per month for 2,500 subscribers
$89 per month for 5,000 subscribers
$154 per month for 10,000 subscribers
Why is it recommended:
The Shopify email marketing integration process can be done easily. You don't need to insert any tracking code to your store for enabling the web tracking. There are some pre-built templates that are available in this tool.
What can be improved:
Your account will be upgraded to the higher level automatically when the amount of your subscribers is more than the limit.
6. MailerLite
Are you a Shopify store owner? You can take a look at the best email marketing app for Shopify 2020 now. This email marketing tool has a direct integration, so you can synchronize your customer data and products for triggering the automation process. There are some interesting features from this tool, such as surveys, landing pages, marketing automation, dynamic content, etc.
Pricing:
$0 per month for 1,000 subscribers (free plan)
$30 per month for 5,000 subscribers
$50 per month for 10,000 subscribers
Why is it recommended:
You can sync your Shopify contacts easily. MailerLite can create segments based on your customers' history (first time, repeat, or high spend customers). This email marketing tool also has a high deliverability rate.
What can be improved:
It only has some basic automation without advanced triggers, such as when your customers visit your website. We would like to see some more advanced automation that are added to this tool.
7. SendinBlue
This is an interesting email marketing tool that is affordable for most users. Some interesting features from this tool include automation, landing pages, Facebook ads, lead scoring, live chat, etc.
Pricing:
$0 per month for 9,000 emails a month (free plan)
$25 per month for 40,000 emails a month
$39 per month for 60,000 emails a month
Why is it recommended:
This tool has smart eCommerce features. You can display email content based on specific attributes, such as special offers for existing customers. You can send SMS and emails about order summaries, shipping notifications, and payment confirmations.
What can be improved:
For using any advanced features, such as dynamic content or lists, you are going to require to work on the coding system. The interface is a little bit dull, especially when it is compared with other modern email tools.
8. SmartrMail
This email marketing app is specially designed for eCommerce. It is easy for you to integrate your store with this SmartrMail. This tool will generate an exciting email design for your store based on your Shopify store design automatically.
Pricing:
$33 per month for 1,000 contacts
$53 per month for 5,000 contacts
$78 per month for 10,000 contacts
Why is it recommended:
It has a machine learning system that can create product recommendation emails for any of your customers based on their history and data. You can also set up the email frequency based on your strategies. Its smart segmentation technology allows you to reach your customers based on their behaviors in your store.
What can be improved:
It doesn't use drag and drop technology. It can be difficult for you to create a new design for your email on this tool.
9. ConvertKit
It is popular among many content creators, bloggers, and online store owners. It offers simple integration with Shopify. There are some interesting features from this tool, such as flexible tag management system and landing page editor.
Pricing:
$29 per month for 1,000 contacts
$79 per month for 5,000 contacts
$119 per month for 10,000 contacts
Why is it recommended:
automation can send emails to your customers via automated email series. You can add or remove a tag from any of your customers easily. This tagging system can help you segment your users based on their behaviors.
What can be improved:
The automation are only based on your customers' purchase history. There is no visual email editor that is available for you. It can be difficult for you to create a beautiful email design for your company.
10. Constant Contact
It is one of the most popular email marketing tools for Shopify store owners. It offers direct integration with Shopify. It also has some interesting features, such as social campaigns or surveys.
Pricing:
$20 per month for 500 contacts
$65 per month for 5,000 contacts
$95 per month for 10,000 contacts
Why is it recommended:
It comes with some pre-built segments for lapsed, repeat, and first-time customers, etc. There are some drag-and-drop blocks for inserting products from your store. You can also insert coupon codes on your emails to your customers.
What can be improved:
It is more expensive than the other marketing tools for the Shopify store.
Call to Action
You can find the best email marketing tool for Shopify here. You will never have to spend a lot of your time trying any low-quality tools when you want to apply a good email marketing system for your store. A good email marketing strategy can help you improve sales and conversion rates from your customers.
