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11 Essential SEO Tips to Increase Traffic for Your Online Store

Sierra • SEO

Nov 23,2020 20 min read

seo tips

 

Visibility of your online store is one of the most impactful determinants for its success. But what if your online store is not visible to the customers on Google? Will they really make a purchase from your store? This answer is undoubtedly no. Nearly 80% of the customers make their purchases via an online search engine like Google before getting into the sales process. But suppose you are invisible to the customers on Google. In that case, SEO tips will surely help you as SEO is the most effective solution to advance the visibility of your online store on search engines.

So, to increase the traffic for your online store, have a look at the 11 essential SEO tips and tricks that will truly prove to be workable at the first go.

 

 

Top 11 SEO Tips To Boost Traffic for Your Online Store

From appropriate keyword research to engaging in yearly content audits, each of the below mentioned seo optimization tips would help you boost traffic for your online store.

 

  • Perfect Keyword Research: The first and foremost tip in the seo tips list for increasing the organic traffic to your online store is ideal keyword research. If you have an online store, it will be helpful to search for online store-related keywords as it will help you get more traffic. But make sure to choose only those keywords with high search volume, and keyword stuffing must be avoided. 

 

  • Send Emails To Everyone You Link To: Though backlinking is an essential seo strategy to find new prospects, but it can be a chore when it needs to be done regularly. It can be a daunting task when you have to find the prospects' emails and convince them to link to you. Therefore, an easier way to get started with increasing the traffic to your online store is to send emails to everyone you link to. This seo tip will surely help you to increase the traffic for your online store.

 

  • Add Internal Links To New Pages: Whenever you publish a new page, it is quite obvious that it will have few or no visitors. Therefore, to get more visitors, it will be helpful if you add some internal links to the new pages. This will help you direct visitors, to navigate from one page to another by distributing link authority throughout your website.

 

  • Avoid Duplicate Content: When you have an online store, it can be quite impossible not to duplicate the content, but if you want to increase traffic to your store, then you must make sure that all your content is plagiarism-free and unique. When you have thousands of products to offer, it becomes challenging for you to differentiate product variations and descriptions. Therefore, to minimize the effect of content on your online store ranking, either add 301 redirects or a canonical tag for pages to make sure Google understands which pages involve identical content.

 

  • Optimize The Product Pages: The content in the product page plays an essential role in the success of your seo strategy for your online store. But the difficulty is how to make the product page stand out uniquely when you offer hundreds of products with the same functionality? One of the helpful WordPress seo tips for this is optimizing every part of your content, including Meta description, H1's, etc.

 

  • Construct Easy To Read Content: One of the most essential and basic blog seo tips is to construct content that is easy to read and understand. As you know, no one enjoys text walls, and therefore every reader reads only those contents that are easily readable and understandable; otherwise, they will bounce back. Consequently, it is a must to make your content easy to read so that you can reduce your bounce rate because the bounce rate is used as an essential Google ranking factor. The less the bounce rate, the more high your ranking will be.

 

  • Maximize Website Speed: The speed of your website can immensely influence the online store experience for visitors. Therefore, it is a must to manage your website's structure and content in such a way that makes your website work fastly. Google PageSpeed insight or Pingdom are great tools that can help you to measure your website's speed and discover what all could be the reasons behind slowing down your website. So, make sure to have a website that works and loads fastly so that visitors do not need to wait much during the checkout process.

 

  • Broken Links Must Be Avoided: Another essential tip in the list of seo tips for boosting the traffic for your online store is to get rid of broken links. Whenever visitors follow the links to your site, they expect certain content to be available to them, but what if the page is not available. To correct this, it is a must to avoid broken links as they can prove to be bad for the user experience. You can do this by updating your content instead of deleting it, redirecting visitors to a new page by using 301 redirects, etc.

 

  • Improve Site Structure: This is one of the most popular Google seo tips that can create a significant impact on your online store ranking. Having a well-structured website will not only increase the traffic for your online store, but it will moreover increase the chances of purchase. You can improve your website's structure in multiple ways, with clean URL's and breadcrumb navigation being the top of the list. So, enhance the structure of your website and boost the organic traffic for your online store.

 

  • Consider Mobile Experience: In this digital-savvy world, mobile phones are the most widely used devices. So, you need to consider the mobile experience and optimize your online store website for the mobiles first. As an online store owner, you must look for a responsive mobile design, load time and page speed optimization on mobile, simple mobile checkout, etc. Creating a mobile-friendly website will boost your online store's traffic because most of the visitors surf the internet by using mobile phones.

 

  • Engage In Yearly Content Audit: By engaging in an annual content audit, you can increase your online store's traffic. Auditing the content involves analyzing all the pages of your website to check whether they should be kept the same, consolidated, updated, or deleted. If you are running your website on the WordPress platform, you can efficiently conduct the content audit with Ahrefs' plugin. So, to boost up the traffic for your online store, make sure to conduct an annual content audit to remove unwanted content from your website.

 

So, all these seo tips 2020 will surely help you to boost the traffic for your online store that will take your online business to the next best level. But wait! Are you engaged in dropshipping and rely on any of the dropshipping platforms? If yes, we have got the most reliable dropshipping platform for you to grow your online store sales truly. But before introducing the platform, let’s have a look at what exactly dropshipping business is?

Dropshipping: Most Popular Business Model

In today's scenario, dropshipping business is one of the most popular business models for new and present-day entrepreneurs. This is just due to internet marketing skills far outweighing the financial capacity. However, as the dropshipping business does not require you to stock the products you are offering, it is seamlessly possible to start a dropshipping business with limited funds.

So, if you've made up your mind and still not engaged in the dropshipping business, then it's the right time for you to start the one. All you need is just to rely on the best dropshipping platform and focus all your efforts on customer acquisition.  Due to the presence of multiple dropshipping platforms online, it might be daunting for you to choose the one to rely upon, but we have got the best for you, i.e., SaleYee, the most reliable dropshipping platform ever. Have a look!

 

 

SaleYee: The Most Reliable Dropshipping Platform

SaleYee.com is one of the leading and paramount dropshipping platforms that provide more than thousands of premium quality products at jaw-dropping prices. In addition to this, you'll also get a 2-7 days super fast delivery option from the global warehouses located worldwide. It is the best dropshipping platform that makes it easier for you to launch and boost up your online store sales. With SaleYee dropshipping platform, you can confidently focus on making the best use of your marketing talent.

 

To get started with this fantastic dropshipping platform, all you need to do is to import products from SaleYee.com, sell through your online store, sync your orders to the SaleYee platform and receive the delivery as fast as 2-7 days. From quality products to after-sales services, SaleYee made dropshipping easier as it has:

  • 30,000+ Quality SKU's
  • Local Warehouses
  • Free and Fast Shipping
  • Tension-Free Service
  • Strong IT Support
  • Affordable Wholesale Prices
  • 24/7 After Sales Service

So, if you're an online seller who relies on drop shipping platforms, SaleYee.com will surely be the best choice for you as it has everything that a perfect dropshipping platform must possess. Experience the best of dropshipping with SaleYee now!

 

 

Conclusion

Getting organic traffic to your online store is not an easy task, and if it's for an eCommerce store, it becomes even more challenging. But is this really next to impossible? No! With these great SEO tips and tricks, you can easily get more traffic to your online store instantly by taking action now. Even though you might not be an SEO expert before but after going through this article, you can become the one by giving new growth to your online store. You can even use local seo tips to attract more business from related local searches. Don't wait much; start with these seo tips for website now, and get started with driving valuable traffic to your online store today.

 

 

 

 

TOPICS: SEO How to Market

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