Social Media today is proven to be highly beneficial for businesses than just meeting its sole purpose of connecting and communicating with friends online. In this post, we will be discussing details about how do you sell on Facebook Marketplace. The growing acceptance and the need for the Internet in today’s scenario among the general public be it for study, work, or simply time pass has made it important for every business to reach their customers online. A commonly used social platform where people from many parts of the world can connect online and communicate with each other is Facebook! It plays a major role in the success of an online seller especially Dropshipper!
What Is Facebook Marketplace? How It Is Different From Facebook Shops?
There are two ways to sell items on Facebook either using Facebook Shops or Marketplace. Facebook Marketplace is like Classifieds. Anyone can easily find the Marketplace icon in the menu section of Facebook. On the other hand, the Facebook shop is almost like an e-commerce platform. Facebook Shop is only meant for the Manufacturers of the product. Dropshippers can make the best use of FB Marketplace to list their items to be resold and get the attention of target leads.
There are two benefits for businesses to use FB Marketplace over Facebook Shops. Firstly, it is the easiest way for people who want to search for or enquire about any product for purchase purposes on Facebook. Secondly, in the case of Facebook Shops, most businesses need to create ads or use any other marketing strategy to introduce their products to the Facebook audiences.
Facebook Marketplace is a highly preferable platform especially considering local sellers due to its ease of use, popularity among the general public, and security. Not limited to this, eligible Sellers on Marketplace can also target nationwide buyers. Resellers can gain potential customers from the largest social media platform i.e. Facebook. All they need to do is to list their Dropshipping products on FB Marketplace and get their organic traffic to move towards their web store.
Facebook Marketplace is very cost-effective as compared to the other e-commerce platforms. At least it won’t charge you for listing the items neither they deduct any amount as commission or fees for sold items. As per an analysis, Facebook Marketplace has about 800 million monthly active users from the 2.8 billion active users on Facebook each month.
How to Start Selling on Facebook Marketplace?
All you need to have is just an active account on Facebook to list up your products on the FB Marketplace. To understand it in a detailed manner here is a Stepwise Guide;
Step-1: Setting up the Facebook Marketplace Account
Starting from scratch, if you do not have an active Facebook account then you need to create one using the link https://www.facebook.com. Click on ‘Create account’ and fill up all the details for registration. After completing all the profile information you can either directly access the Marketplace from the menu section of the App or website or can find it from the search bar.
Step-2: Product Research
Almost like selling on any other e-commerce platform if you want to be a successful Dropshipper on Facebook Marketplace then you need to do enough product research that can help you to gain a competitive advantage over others. It can help you to realize what kind, quantity, and price would be profitable to resell. This technique can also help Dropshippers to get an idea about the ongoing competition and Demand of any product. eBay and Amazon platforms are also helpful in finding the product ideas that can be resold.
Step-3: Sourcing the Dropshipping Items
Sellers can choose the products using one from different common strategies. It can be from seasonal, hot selling, new trends, and popular or just everyday normal use products. One of the main factors that could affect the future success of a Dropshipping business is where to get the items. You can directly source them from their manufacturers, dealers, distributors, wholesalers, or retailers. However, your main motto should be to choose one that will help you do ease of executing the business so that you can focus on marketing or other stuff.
Step-4: Listing the Products
You can resell anything related to any category on the Facebook Marketplace. a smarter approach would be to start with choosing products having low competition and higher demand. If you are new to it then you can around it to find out how other items are listed on it like their kind of photos and descriptions. All such observations can help you to create engaging listings to entice your potential customers. By the way, you can list items on Facebook Marketplace either from a computer or a mobile device. After selecting the ‘Marketplace’ menu, go to ‘Create new listing’. Further click on ‘Choose your listing type’ and select ‘Items for Sale’ from different available categories there.
Step-5: Optimization of Product Listings
While listing the items on Facebook Marketplace your main strategy should be to make your items more likely to sell, more probabilities to be clicked, and easily visible to its target audiences. To ensure all these you need to take care of the complete SEO of each listing. You need to improve the SEO by filling the relevant keywords well in the Title and Description of a product listing. Use product tags related to your listed items as much as possible. It is an important step if you want to gain competition over sellers on the search results pages of the Facebook Marketplace when a customer searches for the same or similar products.
Note: Once all the product listing information is filled in, the next step is to pick one of the Delivery methods from three choices ‘Local Pickup Only’, ‘Shipping Only’, and ‘ Shipping and Local Pickup’. So, it would be a wise decision to choose the last option in case of any confusion if you want to target both local and national customers.
If you want to make ease the shipping process, you can choose Facebook’s prepaid label otherwise select the package weight to find out the right cost to make your shipping level. Once everything is done you need to click on ‘Publish’ to make your product listing live on Facebook.
How Do You Sell On Facebook Marketplace Safely?
Newbies need to have an idea about certain know-hows of using the Marketplace to sell your products safely and confidently;
-
You can regularly check the performance of your listings from Facebook Insights.
-
Do not forget to renew your listings after a week or so by clicking on the drop-down menu on the 3-dot icon on their thumbnails.
-
Try to know every customer well by scanning their profile. In case of any suspicious activity, you can report such a person on the Facebook Marketplace.
-
Prefer to meet with your stranger product leads on ‘Safe Exchange Zone’ designated by the police stations or public places in your area.
-
Buyers and Sellers can mutually decide either to meet each other to exchange the items for payment or the seller will directly deliver the item to the buyer.
-
Only accept Cash from a strange buyer after delivery of your item to avoid any possibility of a fake cheque.
-
After a successful sale, Ratings matter a lot for every seller. So try to gain more for your business advantages.
5 Workable Selling Tips on Facebook Marketplace
Here are some suggestions that will answer a common query of Dropshippers ‘how to sell fast on Facebook Marketplace’;
1) Always try to search and join the local ‘buying/selling’ Facebook groups in your or nearby area to increase the chances of traffic for your listed products.
2) It would be good to have the Facebook Messenger App installed on your phone so that you can respond to the queries of your potential leads in real-time.
3) Be gentle and respectful while communicating with your customers. You can offer some discounts if possible especially for those who want to negotiate.
4) You can choose to run Ad Campaigns as per your budget to boost the listings.
5) It would be best to increase your conversions by offering free local delivery to the customers of your nearby areas.
What Sells Best on Facebook Marketplace?
There are certain restrictions on the category of products that a seller can sell/resell on the Facebook Marketplace. You can’t sell everything or anything on it! However, some of the top-selling items on Facebook Marketplace include Digital Lockers, Flashlights, Portable Furniture, and Kitchen essentials.
If you are in search of an effective wholesale platform to launch your Dropshipping business then you should consider SaleYee. They are having global warehouses from where they can offer fast and free delivery to the end-consumers.
They offer complete support to the clients and help them improve their reselling business not only on Facebook but also provide Dropshipping resources of other known e-com stores like eBay and Amazon.
The best part about using SaleYee for Dropshippers is they regularly offer big discounts on the prices of the items. Generally, resellers search for gardening supplies, furniture, and home organization items on such Dropshipping product's supplier platforms.
Conclusion
Facebook Marketplace is an online market where buyers and sellers can connect. This Platform can be used by both new and experienced resellers. Now, this business will become even more convenient with the help of an effective Dropshipping reselling service like SaleYee.