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How to Scale a Dropshipping Business?

Cheryl • Entrepreneurship

Jun 05,2021 16 min read

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The primary objective of any online trader will always be to find a way to scale their businesses and increase revenues. Nevertheless, it is a fact that there are many challenges which are encountered when it comes to the scaling of operations. It will be very important to determine whether your new business can handle more customers. Let's find out how to scale dropshipping business!

 

7 Considerations for Scaling Dropshipping

You will have to carefully analyze your available resources and you need to determine whether they will be sufficient to support your business expansion. An additional concern is whether they will be able to maintain a high level of customer support when your business starts to expand.

Before we discuss "How to scale dropshipping business?", there are 7 things for you to consider.
  

1. The value of content marketing

It has been seen over the last couple of years that the majority of dropshipping stores are focusing their attention on more traditional advertising methods such as Google or Facebook. All of this is done in order to generate a new consumer base. Nevertheless, it is important to also consider other ways to market your content and you should focus on the kind of products which you will sell and also on the establishment of your brand.

 

Unfortunately, businesses that do not have an adequate marketing plan in place simply will not be successful in attracting new consumers. Marketing can be approached in several ways and it is entirely possible to start an advertising campaign which will successfully attract new clients simply by providing them with information about your business. This can be done through webpages, blogs, social media, and video sharing. When done correctly this should result in a substantial increase in the number of customers which makes use of your products or services.

 

2. Focusing on customer support

It is a well-known fact that you will be able to successfully create long-term relationships with customers when you consistently show that the needs of the customer are important to your business. Constantly sharing new information with the customer is another way to keep them in the loop and to make them feel valued and appreciated. Nevertheless, even in the best on businesses things sometimes go wrong and it is at this time that you will require effective customer support. When it comes to dropshipping it is vitally important to ensure that you have a strong relationship especially with new customers of your business. This is exactly why access to a professional customer support team which will take care of any problems which a customer may have is critically important in order to ensure long-term customer support.

 

3. Your supplier network

every successful business is founded upon strong relationships and by benefiting from networking and communications. You need to be speaking with everyone involved in your business operation. This also includes the dropshipping companies which are supplying things to your business.

 

Just like you appreciate your customers, so does your suppliers appreciate you and therefore it is often possible to negotiate more favorable prices and this can be of tremendous benefit to your business. It is important to be able to show value when you negotiate with your supplier and therefore having transaction records on hand can make it significantly easier to negotiate a lower price.

 

4. The value of affiliate networks

Participating in an affiliate network on something such as AliExpress can provide your business with 8% cashback on every order and naturally, this can do a lot for your profit margins. This is exactly why joining an affiliate program is mostly a sensible decision.

 

This will provide you with a unique link that can be used when placing orders and this can provide your business with a cashback of 8% on every item which is ordered. It is also possible to make use of services such as Nimble which is able to handle orders automatically and therefore the business owner or his employees do not have to manually place orders.

 

5. Making use of automated order tracking

It simply looks more professional when a business is able to provide customers with accurate information of what is happening to their order. This is especially beneficial when dealing with new customers.

 

Automated order tracking is an excellent way to gain the trust of new customers and it's also an excellent way to save the business a lot of time and money. Ultimately this also ensures a favorable customer experience and those satisfied customers are certain to tell their friends and family about the excellent service which they had received.

 

6. Making use of automated order fulfillment

With a quickly expanding business, it can happen that you have a backlog of orders and this is why it simply does not make sense to manually fulfill every order. This way of doing things is extremely time-consuming and there is also the possibility of unnecessary errors. This is why a properly managed automation service such as Nimble can save your business a lot of time and therefore there will be more time available to spend on the running of your business.

 

7. Continually analyze efficiency

Do not take anything for granted because you need to know that effectively growing your dropshipping store will teach you new things every day and some of those things will take some time to master.

 

Go and speak to other business owners and you will quickly learn that it can take many years to become competent as far as scaling strategies and marketing strategies is concerned. Everything has to be analyzed and tested consistently to see what works and what does not. Furthermore, something which works perfectly for one company may simply not work for you.

 

 

How to Scale a Dropshipping Business?

1. Ensure your suppliers keep up with you

Your business may be ready for expansion but that does not mean that your suppliers are ready. Your sudden increase in volumes might come totally unexpectedly for your suppliers and this is why it is essential to speak to your suppliers in order to ensure that they will be able to provide in your needs. A business can be badly disrupted when they suddenly cannot lay their hands on necessary supplies.

 

2. Make sure the financial side of things

Financial institutions such as banks and even electronic money transfer services such as PayPal become very suspicious when there are dramatic increases in funds moving through an account.

 

This can lead to a situation where the account is temporally blocked and it can be a time-consuming process to provide the necessary documentation in order to satisfy that financial institution. This is something that has to be kept in mind by people running a dropshipping business.

 

3. Reach out for help

Rapid expansion can result in many pressures especially if you do not have sufficient human resources to deal with that expansion. This is why when you are planning an expansion it should also be ensured that you have an efficient team available that will be well trained and skilled to deal with any challenges which may arise.

 

A Reputable Dropshipping Partner

There are many benefits when businesses partner with SaleYee Dropshipping Platform. They are a professional drop shipping company which is able to relieve a lot of the pressure which is experienced by new businesses. They provide new businesses with excellent business resources which will make the operation of the business a breeze and such a partnership will also make expansion a lot easier.

 
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Conclusion

Dropshipping is a well-proven business strategy. Working with a trustworthy dropshipping supplier, e.g., SaleYee can help a new business to avoid many of the pitfalls which are encountered by new businesses. A rapidly expanding business simply does not need the frustrations associated with a large distribution network and this is why it is best to leave that side of the business in the hands of a professional company such as SaleYee.

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