Many businesses are not making the desired sales because they are still incorporating obsolete sales strategies. As the world evolves, consumer behavior changes. A working sales promotion strategy is forged, depending on several factors such as consumer behavior, access to information, discounts and personalized offers, etc. If you've not been making sales in your business as you ought to, don't fret. With our 10 best promotion strategies, you will learn how to grow sales and make your promotional effort work.
Promotion Strategy Definition - What Is Promotional Strategy?
Sales promotion is an actionable plan that an organization uses to encourage potential customers to buy their products/services. It is also a great way to influence people to sign up for your services. Without the right sales promotional strategies staying ahead of competitors and growing your business is virtually impossible.
When implemented the right way, the importance of the promotional strategy becomes obvious. Some of these may include boost sales, attract new customers, generate more leads, command positive reviews, boost customer engagement, and eventually grow your business.
10 Best Promotion Strategies for Sales Growth
Whether you are a freelancer or an entrepreneur, identifying the right promotional strategies to market your business holds the key to churning a profit. The best sales promotional strategies visualize how to perform your marketing strategy, detect who your target audience is, ensures effective communication between you and your customers, and also highlight when and where to execute the promotion plan.
Social media is a magical promotional tool that cannot be ignored. Many businesses underestimate the power of social media and eventually don't utilize it to maximum potential. The key to getting traffic via social media is to post relevant and useful content. Posting regularly can be difficult at first but you could also hire a social media manager if you have a budget for it.
If your audiences find your information helpful, they will automatically become potential customers. Make sure you build trust among your audience base before pitching a promotional content. Use Facebook, Instagram, Twitter, and Snapchat to communicate one on one with potential customers who might need your products or services.
2. Understand SEO
Search Engine Optimization is a powerful marketing tool that companies use to drive traffic to their website. As a powerful tool, it can take time and work to get the desired result. Learning keywords and how to implement them is an essential part of SEO. Keywords are the search phrases people input on search engines when they are looking for a product or service.
By adding keywords into your content, you're inviting search engine spiders to crawl your web pages, thereby ranking your site in return. More importantly, ensure that you write unique, engaging, and insightful articles. Google and other search engines may penalize you for uploading plagiarised content on your site.
3. Using LinkedIn to network
LinkedIn has long helped businesses to connect and collaborate with a large audience or other entrepreneurs. LinkedIn is easy to use and a great resource to tell your brand stories. All you need to do is to set up a LinkedIn account where you will introduce yourself and market your business.
4. Content marketing is king! Use it to drive more traffic
There's no replacing content marketing in any marketing strategy. It is one of the oldest and most effective marketing strategies in history. It might take time but when it's worth every bit of time and effort.
Sharing content with your audience via blogging can make your brand trusted and reliable. Here is a promotion strategy. Let's say you sell burgers. Begin blogging about the benefits of eating burgers and why people need to eat burgers. You want to make the articles fun, engaging, and with the right keywords to drive more traffic.
5. Use sales coupon, discount sales, and free samples to boost sales
You may wonder why you see coupons and discounts on every website that you visit. That's because shoppers love coupons. Coupons are a form of inbound marketing strategy that keeps loyal customers and builds long-lasting relationships with them. If you're offering a service, then you can add some discounts so customers can buy at a cheaper rate. It can also take the form of free samples. A company can offer the customers a free trial on a product; in return, the customer will be willing to pay the full amount for a complete package. Just make sure you're confident in what you're offering before choosing this method.
6. Use lead magnets or click baits
Lead magnets or click baits are an effective way to generate leads and build customer trust. However, you need a squeeze page and an interesting sales copy to get your audience to drop their email address. Here is how it works.
You offer them a solution to the challenges they are currently facing in exchange for their emails – which you can use to reach them in the future. Package the solution in form of e-books, video tutorials, and webinars. A lead magnet is highly effective when it addresses the immediate problems of your audience. So you want to spend time making research on what they desperately need.
7. Run customer referrals programs
You can turn your customers into an online evangelist with referral programs. Statistics show that over 90% of people will believe a product or service when a friend or family member recommends it. Customers will share their experience (through word of mouth or social media posts) about your brand in diverse ways if you give them a discount on their next purchase or a gift card as a token of appreciation for referring someone. However little, they appreciate it as it makes them feel like they're part of the business.
8. Guarantee safety and quality by adopting return policy
"100 percent money-back guarantee" is commonly seen on many websites. Yes, that's adopting refunds. Customers want to feel safe in case they are not satisfied with the quality of your product. You can secure customer loyalty by adopting refunds. Knowing that they will get their money back if they are not satisfied with the product will make them buy from you quicker. Only ensure that the quality of your product is intact, else, you'll get refunds and bad customer reviews. Let's move on rather quickly.
Most times, the quality of your product more than the price. Shoppers are willing to pay more for high-quality items. If your products or services don't offer real value, your sales promotion effort may be in vain. Every customer is interested in the value of your offerings, if they don't find it interesting, then they will switch to your direct competitor.
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10. Create video tutorials
Videos are fun and engaging ways to educate people and share more information about what you provide. Start by creating step-by-step tutorials, how-to videos, who-we-are videos, etc. about your brand. Upload them on YouTube and other social media platforms to boost your visibility, reach, and ultimately your sales. Customers are eager to watch what your new product is all about. Make em' some interesting videos.
How to Make the Promotion Work?
A lot of business owners don't get the desired result after implementing different promotion strategy marketing ideas. This is because they neglect the dos and don'ts of sales promotion. To effectively capture your customers' interests and increase sales, consider the following:
· Select the right target audience– promoting to the right audience will yield faster results. A simple survey will provide enormous information about who your audience is.
· Set realistic goals– don't set immeasurable goals. Know what you want to achieve and set a goal based on that.
· Limit availability – know when to and when not to offer incentives, discounts, and coupons.
· Promote intelligently– know the right platform to promote your products. Some products have a higher conversion rate when promoted on Facebook than on Twitter. Identify which works for you.
· Review your results occasionally– ensure your strategy still works and if not, restrategize.
Call to Action
There you have 10 best promotional strategy marketing for sales growth. Feel free to explore every option and choose the ones that best fit your business. After that, you apply them and start growing again.
