Let's face it; competition is inevitable in any business, whether online or offline. Depending on the niche, competition among sellers varies from low to high. You cannot run away from competition; the question should be "how can I beat the competition on Amazon?" or "how can I rank my product above my competitors?" Well, the solution is at your fingertips. Written in this article are steps that every online business owner can take to stay ahead of their competitors. Here is a complete approach that Amazon sellers can use to beat the competition and get higher visibility on Amazon.
Amazon business owners in high competitive niches get lower sales and often complain of losing customers to other businesses in the same niche because they don't invest in ranking above their competitor's product. Seeing your competitor's product on the first page of the Amazon search result can be frustrating but there are a few things you can do about it, like boosting your product page ranking and visibility equals increased sales. This roadmap to Amazon com best sellers will shed more light on how to go about those.
How to Beat the Competition on Amazon?
To beat your competition on Amazon, there are 6 steps that you need to take. Let us dive right in.
1. Offer good quality and high value
Customer satisfaction should be your uttermost priority because, without them, you are not into business. One of the ways to satisfy shoppers is to offer quality products to your store. Creating a product that will cater to the needs of the market will attract more customers and earn you loads of positive reviews. This will help increase your ranking and sales in the long term. And if what you offer isn't unique, you can add unexpected value such as promo codes or a free souvenir or informative manual in the package.
2. Know your competition
To become an Amazon best seller, you need to know who your competitors are to beat them. There is a lot of data you can compile from your competitors that will help you attract targeted audiences. You can use free tools to track and filter competitors' data. If they have a higher ranking and more reviews than you, you can duplicate their strategies for your listings and enjoy success.
3. Track your competitors' keywords
Your competitors are getting more sales because they are using the right keywords. Amazon best sellers use keyword tools to track the short- and long-tail keywords that their competitors are using that is converting well. After that, you can use these keywords in your listing to increase your ranking on Amazon too.
Learn more: 10 Awesome Amazon Keyword Tools for Dropshippers
Pricing plays a major role in product ranking and performance. Having a competitive price can influence a customer's buying process and also boost the sales of your listing. To simplify this process, set pricing alerts on your competitors' products and monitor their pricing strategies. This way, you will know when to adjust (increase or decrease) the price of your listing.
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5. Always ensure to make things right
No one is perfect, we all know that. When things fall apart with your customers, try to contact the seller and makeup with them. Sometimes, late delivery or damages can ruin a relationship between you and a buyer. Although Amazon handles customer service, ensure not to overlook any mistake on your path. This is essential to foster brand trust and build loyal and repeat customers.
6. Track your competitors' listings
While you are getting analytics about your product performance, ensure to track your competitors' listing as well. Doing this will give you accurate reports and an understanding of their products that you can use to solve common issues including, negative ratings, lower page ranking, low inventory, etc.
Other Ways to Greatly Improve Ranking on Amazon
Improving Amazon ranking is an essential part of your success as an Amazon best seller. Statistics show that over 70% of sales come from the first page of Amazon search results while only 10% of sales are generated from the fourth page of Amazon search results. The former is every Amazon seller's dream while the latter can be traumatic. If you find yourself in the latter category, don't worry! Consider these tips for selling on Amazon and improving Amazon ranking.
Managing your stock is crucial for maintaining customer satisfaction, Amazon's best sellers rank, and frequent sales. If you don't manage your inventory properly and stock up when you need to, chances are your customers will run to other sellers to purchase the item they need.
2. Improve product listing
Don't just copy and paste information (from the manufacturer) about a product. Ensure that your product listing is properly optimized to achieve a higher Amazon best seller ranking and conversion rate. Write unique content, titles, product descriptions, high-quality images, and tags that would stand out from your competitors'.
3. Do your keyword research
Writing a high-quality description of your product isn't enough without using relevant keywords. Choosing the right keywords for your product will help boost its visibility on both Amazon and search engines. Free keyword tools like Google Keyword Planner can help you with keyword research effortlessly. Make sure you add keywords in your product title, description, and image title to get a higher ranking on Amazon.
4. Generate traffic from external sources
It is an unwise practice to solely rely on Amazon to get new customers. Rather, use outside sources to add to your existing customers. This will be your edge over the competition. There are great ways to drive traffic to your Amazon store, including, building followers and fans on social media, guest posting, actively contributing to forums, blogging, and working with social influencers.
5. Offer faster shipping and order processing
Customers on Amazon always want to get their packages safe and fast. If you can offer high-speed shipping and order processing, you will have a database of happy and satisfied customers who are willing to leave positive feedback about their experience. On the other hand, slow shipping will attract negative ratings and eventually reduce your ranking on Amazon.
6. Product reviews spread like wildfire
Satisfied customers are ever willing to leave positive feedback on your store. The more positive feedback you accumulate, the higher your Amazon best seller rankings and clicks from Amazon shoppers. The more clicks that you get on your product, the higher orders and sales you will make.
Call to Action
Over the years, we have seen brands move their product listings from page 8 to the first page. This can be your reality only if you use this roadmap to Amazon's best sellers. The above tips for selling on Amazon will work together to boost your Amazon ranking, increase your visibility, and speed up your sales volume in the long run. Don't be afraid of trying! If done right, you can be part of successful Amazon entrepreneurs or Amazon com best sellers.
