PIM or Product Information Management becomes a hot topic in the B2C and B2B commerce market today. Many companies are trying to implement the best PIM system.
Some PIM apps will enable you to create a hub for collaboratively managing all of your product information. It will simplify the process of creating, improving, and also using the product specifications or descriptions for delivering compelling user experiences. All in all, PIM can bring a lot of benefits to both B2C and B2B business.
What Is Product Information Management?
PIM is a set of practices that are focused on managing any product information across the organization. You can manage the product information from the supply chain, commerce, and customers. This system can provide a single place for managing, collecting, and also enriching the product information in your company.
You can create product catalogs or distribute your product information to any eCommerce and sales channels easily. This holistic system is very useful to help you achieve a lot of business outcomes. You can create a 360-degree view of any product in your business.
5 Major Benefits of Product Information Management
1. Easy organization
You can get all team members involved in the product information creation process easier when using this PIM system. Some of your team members, such as your marketing teams, product teams, category managers, content managers, suppliers, vendors, and other people for creating the best product workflow for your company.
2. Rich product experience
If you want to create a rich product experience in your company, you may want to consider using this PIM system for your business. You can create rich product experiences with complete, accurate, and also contextual product information. You will be able to make beautiful rich product catalogs by using this automated content enrichment system.
3. Easy syndication
PIM will ensure that the content syndication is easy and consistent. You can make the multichannel selling process easier. A good PIM software will help you syndicate the best content with some ready-to-use APIs and templates. If you want to target some channels, you may want to consider choosing the best PIM system for your business.
4. Get better from your competitors
Get your products to the market faster than your competitors’ products. PIM will accelerate the onboarding process of your product information. You will be able to introduce new products to many different channels easily with a seamless procedure.
5. Increase conversion rate and sales
Increase the conversion rate and sales in your company. If you want to boost the conversion rate from your business, you may want to consider using the best PIM software for your company. High quality and comprehensive product data will provide impactful information for your customers. Therefore, you will be able to convert customers easily.
How to Choose Product Information Software?
When you look on the market, you can find a lot of PIM tools that are available today. Each tool will come with its own strengths and also weaknesses. It is very important for you to select the best PIM solution that can meet your specific needs in your company. Here are some criteria that you need to take a look at when selecting good PIM software.
1. Interoperability
You need to choose a good PIM that can connect with your current internal ERP system, online storefronts, POS systems, mobile apps, and also your suppliers’ product data. A good PIM will facilitate good interoperability among all of your systems for getting streamlined operations.
2. Automation
It is very important for you to look for an automated product data management system that can accelerate your work in your company. It should be able to automate any repetitive tasks and also streamline processes in the product information system in your company. This automation process will make your team members’ work easier.
3. Customizability
Many companies have complex systems and processes for organization, acquisition, and also merchandising their products. A good PIM should support your current systems and processes. It is very important for you to choose the best PIM tool that can adapt to your systems and all processes in your company.
4. The ecosystem of the system
The strength and size of the overall ecosystem of a PIM system will be another huge factor that you need to consider. You should take a look at all people behind this product information management system. This tool should be supported by some professional developers, integrators, and also technical partners who are ready to create the best PIM system that will be useful for your company.
Best Product Information Management Software
1. Akeneo
If you are looking for a good product information management software, you can take a look at this tool. This platform is ready to handle large quantities of product information, such as hundreds of thousands of unique SKUs in your company. It can distribute product data across all of your channels. It will allow you to centralize the product information in one single place.
2. Salsify
it is a cloud-based PIM tool that will help you manage the product data management in your company. It is easy for you to integrate Salsify with other DAM, ERP, and other commerce platforms. It offers unlimited workflows, channels, users, and also storage for all users. Its real-time collaboration allows you to work with your teammates when updating product data in real-time.
3. Riversand
This is another recommended PIM software that you can buy from the market now. This tool will offer updated product information that is available for all departments of retail businesses, including sales, merchandising team, IT, accounting, etc. Its automated workflows and also business processes will help you grow your business quickly. This system can also support print media and e-catalogs.
4. Plytix
If you are looking for a good PIM, you can take a look at this software. This is an all-in-one PIM tool for omnichannel marketing. This software offers product data syndication, product sheets, analytics, brand portals, and also digital asset management (DAM). It offers direct and also bulk editing of the product data information in your company.
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Conclusion
Choosing the right PIM software is very useful to help you organize all of your product information in your business efficiently. You need to compare all features and costs from all of those available PIM tools on the market, so you can choose the best one for yourself. Implementing this software will give you full control of the product information distribution in your business.
