Honestly, why do you buy a particular product or service? Just like every other consumer, we all buy products and services because of their benefits. More importantly, product features tell us how a particular item is capable of getting results. However, the product features will only be meaningful if the customers see the features as valuable. Therefore, you will have to ensure that the product or service will help your customers solve a problem.
What Is Product Feature?
A product feature is what a particular product or service has. It is very important in copywriting. When the elements of an item are defined, it helps the customers understand what they are getting from it. Additionally, your consumers can decide whether to buy a particular service or product using the features. Checking out the list of features will help you pick a specific product over the rest and deal with its challenges.
Product Features: Examples
· An example of MacBook pro features includes the size of the processor, memory size, design of the graphics card, and size of the screen. These describe the product in a more detailed version that helps the consumers understand what they are about to buy.
· Additionally, an example of clothing features, for instance, a shirt, includes the type of fabric used, color variation, shape of the collar, and sleeve length.
· When it comes to smartphone features, you will get the mobile camera description, size and type of the mobile screen, size of the memory, battery, and Android version. With these features, you can know what you will get from the smartphone.
Product Features vs. Benefits: Differences
You should incorporate both product features and benefits with the product description. However, these two concepts are different from each other.
Product features:
This is basically what the product has. As you can see from the above product feature examples, a product feature describes the different parts of a given product. What's more, product features have to be built, planned, and executed.
Product benefits:
On the other hand, product benefits are typically the outcomes that the consumers will get from a given product. When using a particular product, there are certain advantages you will get from that item. Without a doubt, consumers will rarely buy a product for the sake of buying. Most consumers will always try to solve a problem by using the product.
Most companies confuse features and benefits. That typically comes down to intent. Marketers spend hours examining problems that their target market face. With that in mind, it's easy for marketers to forget that the benefits of a given product are not as apparent as they think. Even if you understand the advantages of a given item, it doesn't mean that your consumer understands that already.
Another major challenge is assuming that the time and work done to create a particular product is equal to the importance of the product to your consumers. As bad as this might sound, most people will not care about your company, you, or even the amount of time you've spent creating a given product. All your consumers will care about is what the item will help them with. So how do you get your customers to buy your product? Well, that all boils down to the selling points.
How to Define a Unique Selling Point from Product Features?
When you start up your business, for instance, a dropshipping enterprise, you do not have extra money to waste on expensive campaigns. Therefore, you need to have a unique selling point and combine it with low-cost marketing campaigns. Most business owners do not know how to determine a unique selling point, or they are suffering from not even having a selling point at all.
In the end, start-ups get lost in a crowd, which is like suffering from a slow death because the company doesn't attract the much-needed consumer. At this time, the company is barely staying afloat. The only way to stand out is by determining unique selling points that could help your consumers connect better with your business. With that in mind, let's take a look at steps that you can use to create a unique selling point from product features.
How to Determine the Unique Selling Point from Product Features
Step 1: List down the features and the benefits of each of your products
Take your time to search for the features and services of the products. Then research your competitors and find out what makes you unique.
Step 2: Find out the emotional need that your products help to satisfy
Each product or service affects the consumers differently. With that in mind, try to see the products or services from a consumer's perspective. Then list that on the products to help you connect with your customers.
Step 3: Identify aspects that your competitors cannot copy
The competitor analysis matters here, because we live in a very competitive world. And without a doubt, your consumers will immediately copy any new strategy that you will implement if it's working for you. To ensure that doesn't happen, create something unique that makes you stand out from the rest of your competitors. Create an aspect that impossible to duplicate, copy, or replicate.
Step 4: Create short and precise phrases
Whenever you are trying to create the features of your product, ensure the words are simple and easy to understand. More importantly, make the terms short and precise.
Step 5: Find out how your product or service will help your consumers
As I said earlier, customers only look at what the item will help them with. Consumers will only take a product that helps them solve a particular problem in their lives. Always make a point of trying to understand what your product will help the consumers.
In Summary
Well, there you have it! With the above steps, you can now have a unique selling point compared to your competitors. However, always keep on researching your market to understand the consumers better. That's because the market will change from time to time. And the more your company can adapt to current events, the more your business will be relevant to the current generation.
