A product description is a type of product copy that is very useful to explain your product. The main purpose of the product description is to give important information to your potential customers. When your readers read your description, they can find some benefits and features that are offered by your product. With exciting product descriptions, you can boost your sales and profit in your online business. Moreover, a lot of customers will be happy to buy products from you.
How to Start with Product Description Writing?
A good product description copy should include some necessary basic information details about your product. This copy should include some elements, such as benefits of using your product, some descriptive words to describe senses, answers to any questions from the buyers, and some special offers that may affect the overall buyer's experience. Here are some useful tips on how you can write a compelling product description.
1. Always focus on product benefits
This is the first thing that you need to do, so you can promote your product to your customers. It is a good idea for you to explain all features that can help your buyers solve their problems. You should address the reasons why your customers can get benefits from your product.
2. Address all senses in copywriting
Your potential buyers only have access to your copywriting before they can buy any of your products. Therefore, you need to address touch, smell, feel, look, and also taste senses in your copywriting, so your customers can get the best experience from your product.
3. Answer any questions from buyers
Most customers usually have some questions before they decide to buy any products from you. It is a good idea for you to create an engaging product description that can answer any of these questions from your customers. You should include all the necessary details about your product, for example, size, style, design, price, variations, cleaning instruction, maintenance procedure, etc.
4. Create interesting offers for your customers
This is another useful tip that you can follow, especially when you want to make a powerful copy for your product. If your product can give an incredible experience for your customers, you should include any positive things about your product to your copy. There are some advantages that you can offer for your customers, for example, no-delay shipping, personal note for a gift, discount, etc.
4 Simple Rules for Effective Product Descriptions that Sell
1. Find the right audience for your product
If you want to know how to write a product description correctly, you need to learn how to find the best audience for your product. It is a good idea for you to start with your buyer persona. By creating this persona, you can break down some characteristics of your potential customers. You should focus on everything that attracts your potential customers.
2. Tell the full story to your customers
Most customers want to know the whole story behind your product. A good product description copy may give all the necessary details and also show some product benefits. You can also add an emotional punch for giving an interesting touch to your copy. Emotions are going to influence buyer behavior. Therefore, your product description should be the best place to play around with your customers' emotions.
3. Use natural tone and language
This is another important thing that you should understand about creating product descriptions. Your copy should sound like a real conversation with your friends or families. Bringing this natural tone can help your customers connect with your brand. One product description example comes from Nasty Gal. This company is going to use a tone of fun and loving girlfriend on the entire site.
4. Make your copy easy to scan
Your customers usually have about 2 – 3 seconds before they can find all the benefits of your product. They usually read about 16% of everything from the page. Therefore, your product description should be able to grab the attention of your customers effectively. You can make your description easy to scan by adding bullet points, lots of white space, short paragraphs, a few sentences, etc.
Can You Use Dropshipping Suppliers' Product Description Without Changes?
No, you'd better avoid doing so. It's because Google won't index pages with the same content. Using the product description provided by your dropshipping suppliers without making any changes does harm to your SEO. You can write the product description by following the rules mentioned above and referring to your dropshipping suppliers'. If you still find it difficult for you, try these 4 product description generators.
Best Product Description Generators
1. ItemScribe
If you are looking for a good product description generator, you can take a look at this tool now. You only need to pay for about $10 per week or $30 per month for getting unlimited product descriptions. You can simply choose the right product category and details of your product. This tool will generate a good product description for your product.
2. HotShp
This company can provide the best product description writing service for all customers now. The price of this service is relatively more affordable than any other service. The result of this website is unique because all writing orders are done by human writers. Once your articles are written completely, you can synchronize them into your store catalog automatically.
3. Descra
It is very easy for you to use this product description template from this company. This tool is specially designed to help you in creating some interesting product descriptions in a short time. The process of making your product description is pretty straightforward. You only need to upload any variables for your product before you can use this tool for creating some unique texts. This tool is compatible with any e-commerce platforms, for example, Magento, Shopify, WooCommerce, etc.
4. MashnLearn
You are going to write product descriptions effectively by using this tool. This tool is going to use the latest AI (artificial intelligent) technology for operating this tool effectively. When using this tool, MashnLearn will analyze your product feed for finding the right category for your product. Then, the automated system is going to merge your products with the right product descriptions.
Final Words
Creating product descriptions for your store should never have to be difficult for you. Make great your product description available on your website, so your customers can read this description and will impulse buy your products. All in all, good copywriting is proven to be very effective in selling products easily.
